{"id":90919,"date":"2025-12-04T11:05:26","date_gmt":"2025-12-04T10:05:26","guid":{"rendered":"https:\/\/www.horecatrends.com\/?p=90919"},"modified":"2025-12-04T11:07:14","modified_gmt":"2025-12-04T10:07:14","slug":"marriott-international-introduces-new-brand-series-by-marriott-first-26-hotels-open-in-india","status":"publish","type":"post","link":"https:\/\/www.horecatrends.com\/en\/marriott-international-introduces-new-brand-series-by-marriott-first-26-hotels-open-in-india\/","title":{"rendered":"Marriott International introduces new brand \u2018Series by Marriott\u2019 | First 26 hotels open in India"},"content":{"rendered":"

Marriott International continues its expansion across India with a new hospitality brand, \u2018Series by Marriott\u2019, shaped for modern domestic travellers. Its new collaboration introduces a collection that balances local identity, sustainable design, and globally trusted service standards.<\/p>\n

2 minutes read<\/p>\n

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\u2018Series by Marriott\u2019<\/strong><\/h3>\n

In collaboration with Concept Hospitality Private Limited<\/u><\/a> and its eco-conscious flagship brand, The Fern Hotels & Resorts<\/a>, Marriott International<\/u><\/a> has announced the launch of its newest collection brand, \u2018Series by Marriott\u2019<\/a>, across Asia Pacific (excluding China). This marks a significant expansion in India, bringing regionally rooted experiences with globally connected hospitality to the country\u2019s growing domestic travel market.<\/p>\n

\u2018Series by Marriott\u2019 is part of Marriott Bonvoy\u2019s<\/a> extensive global portfolio, which includes over 30 hotel brands. The debut collection under this brand, The Fern Hotels & Resorts, Series by Marriott, represents the global introduction of \u2018Series by Marriott\u2019. These hotels combine sustainability, local charm, and reliable service with Marriott\u2019s trusted global standards. The first phase includes 26 properties across key Indian destinations, adding more than 1,900 rooms to Marriott\u2019s portfolio. This milestone strengthens Marriott\u2019s presence in India and sets the stage for a broader rollout, with plans for over 100 additional hotels in the coming year.<\/p>\n

A brand for \u2018worldwide domestic\u2019 travellers<\/strong><\/h3>\n

Series by Marriott caters to \u2018worldwide domestic\u2019 travellers, guests who seek international reliability while staying closer to home. Each hotel focuses on the essentials done well: comfortable rooms, consistent service, and experiences that reflect the culture and rhythm of each destination. The partnership with The Fern Hotels & Resorts aligns with core values such as sustainability and regional storytelling, offering signature services like Grab n Go breakfast boxes, curated kits for solo female travellers, turndown treats, and a relaxing dusk ritual.<\/p>\n

All 26 hotels participate in Marriott Bonvoy\u00ae, allowing members to earn and redeem points across Marriott\u2019s global portfolio through the app. With Concept Hospitality and CG Hospitality<\/a> as strong development partners, Series by Marriott is strategically positioned for rapid growth in India while maintaining local character and Marriott\u2019s global standards.<\/p>\n

\"Facade

Facade Bhanu The Fern Forest Resort & Spa Jambughoda – Series by Marriott – credits Saadhvi Mehra<\/p><\/div>\n

First phase of openings | November 2025<\/strong><\/h3>\n

The initial openings under The Fern Hotels & Resorts, Series by Marriott, span 26 hotels in 23 cities, bringing over 1,900 rooms to Marriott\u2019s growing portfolio in India:<\/p>\n