{"id":90643,"date":"2025-11-03T14:58:39","date_gmt":"2025-11-03T13:58:39","guid":{"rendered":"https:\/\/www.horecatrends.com\/?p=90643"},"modified":"2025-11-03T14:59:22","modified_gmt":"2025-11-03T13:59:22","slug":"trends-we-spotted-week-44-2025","status":"publish","type":"post","link":"https:\/\/www.horecatrends.com\/en\/trends-we-spotted-week-44-2025\/","title":{"rendered":"Trends we spotted | Week 44"},"content":{"rendered":"<p>At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column \u2018Trends we spotted this week\u2019. With this week links to articles about:<\/p>\n<ul>\n<li><span style=\"color: #f28f00;\"><strong><em>Grubhub<\/em><\/strong><\/span><em> and <span style=\"color: #f28f00;\"><strong>Avride<\/strong><\/span> are launching a trial with autonomous <span style=\"color: #f28f00;\"><strong>delivery robots<\/strong><\/span> in collaboration with restaurant chain <strong>Wonder<\/strong>.<\/em><\/li>\n<li><span style=\"color: #f28f00;\"><strong><em>Saudi Arabia Railways<\/em><\/strong><\/span><em> and <span style=\"color: #f28f00;\"><strong>Arsenale<\/strong><\/span> present the first luxury train in the Middle East<strong>,<\/strong> <span style=\"color: #f28f00;\"><strong>\u201cDream of the Desert\u201d<\/strong><\/span>, which will launch in 2026.<\/em><\/li>\n<li><span style=\"color: #000000;\"><em>Dior <\/em><\/span><em>introduces <strong><span style=\"color: #f28f00;\">Haute Motherhood<\/span>,<\/strong> a postnatal wellness program at<span style=\"color: #f28f00;\"><strong> Dior Spa Cheval Blanc Paris<\/strong><\/span>. It&#8217;s a great idea to offer special treatments aimed at small groups of guests, and as we always say, this can be done at any level!<\/em><\/li>\n<li><span style=\"color: #f28f00;\"><strong><em> Regis Hotels &amp; Resorts<\/em><\/strong><\/span><em> in the U.S. and <span style=\"color: #f28f00;\"><strong>Maison<\/strong> <strong>Ladur\u00e9e<\/strong> <\/span>are creating festive afternoon teas and Parisian elegance during the Christmas period.<\/em><\/li>\n<li><em>The Dutch franchise formula<span style=\"color: #f28f00;\"><strong> eazie<\/strong><\/span> has once again been nominated for <span style=\"color: #f28f00;\"><strong>Best Fast Service formula<\/strong><\/span> in the Netherlands in the <span style=\"color: #f28f00;\"><strong>YouGov Out of Home Formula Monitor 2025<\/strong><\/span>.<\/em><\/li>\n<li><span style=\"color: #f28f00;\"><strong><em>THE BUTCHER<\/em><\/strong><\/span><em> is opening a temporary haute fast food pop-up at <span style=\"color: #f28f00;\"><strong>Schiphol Amsterdam Airport<\/strong><\/span>. This temporary location is the first step towards new branches of THE BUTCHER and Toni Loco, both concepts by THE ENTOURAGE GROUP, at Schiphol Airport.<\/em><\/li>\n<li><span style=\"color: #f28f00;\"><strong><em>Hotelschool The Hague<\/em><\/strong><\/span><em> and House of Hospitality Amsterdam are organizing a masterclass in immersive technology for the Dutch hospitality sector on November 19. You will be able to experience AR\/VR training courses that allow hotel staff to practice in realistic 360-degree environments!<\/em><\/li>\n<\/ul>\n<p><em>\u00a0<\/em>Enjoy reading!<\/p>\n<p><!--more--><\/p>\n<h3><a href=\"https:\/\/www.prnewswire.com\/news-releases\/grubhub-expands-partnership-with-avride-to-bring-autonomous-delivery-robots-to-its-marketplace-302592083.html\" target=\"_blank\" rel=\"noopener\"><strong>Food delivery gets an upgrade | Grubhub and Avride launch robot delivery<\/strong><\/a><\/h3>\n<p><a href=\"https:\/\/www.instagram.com\/grubhub\/?hl=en\" target=\"_blank\" rel=\"noopener\">Grubhub<\/a> and <a href=\"https:\/\/www.instagram.com\/avride.ai\/?hl=en\" target=\"_blank\" rel=\"noopener\">Avride<\/a> are launching a pilot project for robot delivery with Wonder in Jersey City, a restaurant chain that brings together multiple cuisines and brands within a single location. Customers ordering through Grubhub can choose delivery by an Avride robot within a certain range. Wonder&#8217;s multi-restaurant model, which offers more than 20 cuisines from a single location, makes it an ideal partner. Avride&#8217;s advanced AI-powered robots ensure smooth navigation in busy urban areas. Building on more than 100,000 deliveries on campuses, this pilot project aims to expand autonomous delivery nationwide, combining Grubhub&#8217;s platform, Wonder&#8217;s culinary innovation and Avride&#8217;s robotics to provide customers with faster, more reliable and more sustainable service. More details in their press release, link in the title. We have previously spotted initiatives related to robot delivery services, including by <a href=\"https:\/\/www.horecatrends.com\/en\/doordash-makes-food-delivery-more-convenient-using-robots\/\" target=\"_blank\" rel=\"noopener\">DoorDash<\/a>.<\/p>\n<h3><a href=\"https:\/\/www.spa.gov.sa\/en\/N2428744\" target=\"_blank\" rel=\"noopener\"><strong>Travel in style | Saudi Arabia unveils its \u201cDream of the Desert\u201d luxury train<\/strong><\/a><\/h3>\n<p><a href=\"https:\/\/www.instagram.com\/sarnortheast\/?hl=en\" target=\"_blank\" rel=\"noopener\">Saudi Arabia Railways (SAR)<\/a> and Italian company <a href=\"https:\/\/www.instagram.com\/arsenalegroup\/\" target=\"_blank\" rel=\"noopener\">Arsenale<\/a> unveiled the first <a href=\"https:\/\/www.instagram.com\/dreamofthedesert\/\" target=\"_blank\" rel=\"noopener\">Dream of the Desert<\/a> luxury train carriage at the FII9 Conference in Riyadh. The Middle East\u2019s first five-star train blends Saudi heritage with modern design, symbolizing innovation and authenticity. Supported by the Ministry of Culture and the Saudi Tourism Authority, the project aligns with the National Transport and Logistics Strategy to enhance tourism and mobility. Launching in 2026, the train by <a href=\"https:\/\/www.sar.com.sa\/\" target=\"_blank\" rel=\"noopener\">the SAR<\/a> will travel over 1,300 km from Riyadh, offering immersive journeys that combine culture, luxury, and Saudi hospitality, in line with Vision 2030\u2019s sustainable growth goals.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DQTvRCbEp_h\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Dit bericht op Instagram bekijken<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/DQTvRCbEp_h\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Een bericht gedeeld door Dream of the Desert (@dreamofthedesert)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<h3><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><a href=\"https:\/\/luxurylaunches.com\/travel\/dior-spa-paris-haute-motherhood-10222025.php\" target=\"_blank\" rel=\"noopener\"><strong>Dior Spa at the Cheval Blanc in Paris introduces &#8216;Haute Motherhood&#8217;<\/strong><\/a><\/h3>\n<p>In December, Dior will introduce Haute Motherhood, a postnatal wellness program at <a href=\"https:\/\/www.instagram.com\/diorbeauty\/\" target=\"_blank\" rel=\"noopener\">Dior Spa<\/a> <a href=\"https:\/\/www.instagram.com\/chevalblancparis\/?hl=en\" target=\"_blank\" rel=\"noopener\">Cheval Blanc Paris<\/a>. Designed to care for mothers after childbirth, the program combines expert treatments, relaxation and emotional care during the postpartum period.<\/p>\n<p>Like the <a href=\"https:\/\/www.horecatrends.com\/en\/pop-up-boutique-and-restaurant-dior-at-alto-in-selfridges-london\/\" target=\"_blank\" rel=\"noopener\">pop-up restaurant \u2018Dior at Alto\u2019 in 2021<\/a>, Haute Motherhood reflects Maison Dior\u2019s commitment to wellbeing and experiences. New mothers can enjoy signature facials, sculptural massages and the tranquility of the spa, with access to the swimming pool, sauna and hammam. The program embodies Dior&#8217;s philosophy of restoring beauty, balance and confidence in a refined way. More details in the article at Luxury Launches, link in the title.<\/p>\n<p><em>It&#8217;s a great idea to offer special treatments aimed at small groups of guests, and as we always say, this can be done at any level!<\/em><\/p>\n<h3><a href=\"https:\/\/www.prnewswire.com\/news-releases\/st-regis-and-laduree-bring-a-taste-of-parisian-charm-to-the-holidays-across-the-us-302593994.html\" target=\"_blank\" rel=\"noopener\"><strong>St. Regis Hotels &amp; Resorts and Maison Ladur\u00e9e bring French elegance to the festive season<\/strong><\/a><\/h3>\n<p><a href=\"https:\/\/www.instagram.com\/stregishotels\/\" target=\"_blank\" rel=\"noopener\">St. Regis Hotels &amp; Resorts<\/a> has announced an exclusive holiday partnership with <a href=\"https:\/\/www.instagram.com\/maisonladuree\/\" target=\"_blank\" rel=\"noopener\">Maison Ladur\u00e9e<\/a>, the legendary Parisian patisserie, bringing French elegance to the brand\u2019s festive traditions. From November 5, 2025, to January 4, 2026, select St. Regis properties in New York, San Francisco, Bal Harbour, Deer Valley, and Washington D.C. will feature co-branded Afternoon Teas, macaron carts, and lavish holiday d\u00e9cor. The collaboration reimagines the art of gathering with Ladur\u00e9e\u2019s signature confections and St. Regis\u2019 legacy of celebration. Inspired by the timeless St. Regis Afternoon Tea tradition introduced by Caroline Astor over a century ago, the partnership combines Parisian artistry and American glamour, creating refined, joyful experiences for guests during the holiday season.<\/p>\n<h3><a href=\"https:\/\/hallofranchise.nl\/updates\/is-eazie-de-beste-fastserviceketen-van-nederland\/\" target=\"_blank\" rel=\"noopener\"><strong>eazie continues its success story with new nomination for Best Fast Service Concept<\/strong><\/a><\/h3>\n<p>The Dutch franchise formula <a href=\"https:\/\/www.instagram.com\/eazie.nl\/\" target=\"_blank\" rel=\"noopener\">eazie<\/a>, founded in 2004 by two brothers with Asian roots, has once again been nominated for the <a href=\"https:\/\/www.linkedin.com\/company\/yougov\/\" target=\"_blank\" rel=\"noopener\">YouGov<\/a> Out of Home Formula Monitor 2025 in the Fast Service category. The chain, known for its fresh, \u00e0 la minute prepared Asian meals, sandwiches and pok\u00e9 bowls, is now in the running for its fourth title as Best Fast Service formula in the Netherlands. Eazie previously won this award in 2019, 2023 and 2024. The nomination once again confirms guests&#8217; appreciation for eazie&#8217;s tasty, healthy and affordable offerings.<\/p>\n<p>The winners of the YouGov Out of Home Formula Monitor will be announced in a week&#8217;s time, then we will find out whether Eazie will receive the title of Best Fast Service Formula in the Netherlands for the fourth time.<\/p>\n<h3><a href=\"https:\/\/the-entouragegroup.com\/brands\/the-butcher\" target=\"_blank\" rel=\"noopener\"><strong>THE BUTCHER opens temporary pop-up at Schiphol Airport<\/strong><\/a><\/h3>\n<p>This autumn, <a href=\"https:\/\/www.instagram.com\/thebutcher_official\/\" target=\"_blank\" rel=\"noopener\">THE BUTCHER<\/a> will open a pop-up at Schiphol, one of Europe&#8217;s busiest airports. With over 150,000 passengers a day, Schiphol is the perfect location for the famous haute fast food concept. From November onwards, travellers and airport staff will be able to visit the pop-up in the renovated food court between Lounges 2 and 3, after security. The menu features familiar classics, including The Butcher With Cheese and The Daddy, complemented by dishes such as Back Ribs and Entrecote Steak. This temporary location is the first step towards new branches of THE BUTCHER and Toni Loco (both part of <a href=\"https:\/\/www.instagram.com\/The.Entourage.Group\/\" target=\"_blank\" rel=\"noopener\">THE ENTOURAGE GROUP<\/a>) at Schiphol, including a permanent location in the renovated food court (Lounge 1) in 2026.<\/p>\n<h3><a href=\"https:\/\/www.hotelschool.nl\/blog\/news\/how-ar-vr-training-is-transforming-hospitality-skills-in-dutch-horeca-sector\/\" target=\"_blank\" rel=\"noopener\"><strong>The future of learning in hospitality | Hotelschool The Hague launches AR\/VR training<\/strong><\/a><\/h3>\n<p>Staff shortages continue to affect the Dutch hospitality industry: more than 80% of hotel employees start with little or no experience in hospitality. <a href=\"https:\/\/www.instagram.com\/hotelschoolthehague\/\" target=\"_blank\" rel=\"noopener\">Hotelschool The Hague<\/a> has therefore developed immersive AR\/VR training prototypes that improve learning, work preparation and employee well-being. The technology has been tested in collaboration with leading hotels such as <a href=\"https:\/\/www.instagram.com\/andazams\/\" target=\"_blank\" rel=\"noopener\">Hyatt Andaz Amsterdam Prinsengracht<\/a> and enables professionals to practise in realistic 360\u00b0 environments before their first day at work. During a masterclass at <a href=\"https:\/\/www.instagram.com\/house_of_hospitality_amsterdam\/\" target=\"_blank\" rel=\"noopener\">House of Hospitality<\/a> on November the 19<sup>th<\/sup>, participants are introduced to these innovative training modules, experience interactive simulations and discuss the future of immersive learning technology in the Dutch hospitality industry.\u00a0Sign up for the masterclass <a href=\"https:\/\/houseofhospitality.community\/agenda\/immersive-technology-in-hospitality\" target=\"_blank\" rel=\"noopener\">here.<\/a><\/p>\n<div id=\"attachment_90628\" style=\"width: 310px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-90628\" class=\"size-medium wp-image-90628\" src=\"https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/\/USINGV1-300x182.jpg\" alt=\"Using VR headsets students at The Hague Hotel School bring their self-designed onboarding process to life\" width=\"300\" height=\"182\" srcset=\"https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/USINGV1-300x182.jpg 300w, https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/USINGV1-600x363.jpg 600w, https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/USINGV1-270x164.jpg 270w, https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/USINGV1-373x226.jpg 373w, https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/USINGV1.jpg 710w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-90628\" class=\"wp-caption-text\">Using VR headsets students at The Hague Hotel School bring their self-designed onboarding process to life<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends <a class=\"readmore\" href=\"https:\/\/www.horecatrends.com\/en\/trends-we-spotted-week-44-2025\/\"> read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[80,117,85,118,89,98,105,106,109,124,113,114,115,116,120,121,123,122],"tags":[],"class_list":["post-90643","post","type-post","status-publish","format-standard","hentry","category-sector-2","category-social-media-main-2","category-fast-food-sector","category-tech","category-restaurant-sector","category-hotel-sector","category-leisure-sector-2","category-government","category-trends-2","category-p-en","category-hospitality","category-sustainability","category-pop-up-main-2","category-co-creation","category-product-2","category-place","category-promotion","category-people"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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