{"id":90319,"date":"2025-10-06T11:12:25","date_gmt":"2025-10-06T09:12:25","guid":{"rendered":"https:\/\/www.horecatrends.com\/?p=90319"},"modified":"2025-10-06T11:12:25","modified_gmt":"2025-10-06T09:12:25","slug":"pizza-hut-debuts-crafted-flatzz","status":"publish","type":"post","link":"https:\/\/www.horecatrends.com\/en\/pizza-hut-debuts-crafted-flatzz\/","title":{"rendered":"Pizza Hut debuts Crafted Flatzz"},"content":{"rendered":"<p>Pizza Hut has teamed up with nine-time GRAMMY\u00ae Award-winning artist and entertainer Anderson .Paak to launch a global campaign celebrating its latest menu innovation: Crafted Flatzz\u2122. The partnership combines Pizza Hut\u2019s bold new personal pizzas with .Paak\u2019s playful energy, offering fans a campaign full of flavor and fun. Check out the campaign and the ins and outs about their Crafted Flatzz!<\/p>\n<p>1 minute read<\/p>\n<p><!--more--><\/p>\n<h3><strong>Anderson .Paak earned his PHD (Pizza Hut Degree) in new collab with Pizza Hut celebrating the launch of their Crafted Flatzz<\/strong><\/h3>\n<p>Crafted Flatzz\u2122 are Pizza Hut&#8217;s boldest new menu innovation: abundantly topped, flavor-forward, hand-crafted personal pizzas. First introduced in the U.S. in August, are now rolling out internationally, including in the UK and Bahrain. These hand-crafted personal pizzas feature grown-up recipes, generous toppings, and big flavors in five standout varieties: Nashville Hot Chicken, Chicken Bacon Ranch, The Ultimate, Three Cheese, and Pepperoni Duo.<\/p>\n<p>The campaign is part of <a href=\"https:\/\/www.adsoftheworld.com\/campaigns\/adultzz-only\" target=\"_blank\" rel=\"noopener\">Pizza Hut\u2019s \u2018Adultzz Only\u2019-platform<\/a>, which highlights elevated, flavor-forward experiences for grown-up pizza lovers. In this playful series, <a href=\"https:\/\/www.instagram.com\/anderson._paak\/\" target=\"_blank\" rel=\"noopener\">Anderson .Paak<\/a> steps into the role of Dr. .Paak, PHD (Pizza Hut Degree), guiding his alter ego, DJ PeeWee, through pizza dilemmas with the irresistible Crafted Flatzz\u2122. Watch the campaign here:<\/p>\n<p><iframe loading=\"lazy\" title=\"Identity Crisis with Anderson .Paak\" width=\"770\" height=\"433\" src=\"https:\/\/www.youtube.com\/embed\/wXLGS7upH3k?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3><strong>Feed good times | Fans could get in on the fun as well <\/strong><\/h3>\n<p>Roy Torres, Global Creative Director at <a href=\"https:\/\/www.instagram.com\/pizzahut\/\" target=\"_blank\" rel=\"noopener\">Pizza Hut<\/a>, explained the collaboration: \u201cAnderson .Paak is the perfect partner for this. He brings the same energy and love for good times that we are bringing back. We\u2019re not just launching a new product; we\u2019re making it fun and interactive. Fans can unlock their own PHD, get a free Crafted Flatzz\u2122, and join the celebration.\u201d<\/p>\n<p>Fans could also get in on the fun. On September 30th at 11 a.m. CT, the first 777 people to DM the word \u201cPHD\u201d to @pizzahut on Instagram did receive a $12 e-gift card, enough for a free Crafted Flatzz\u2122, plus a downloadable, personalized Pizza Hut Degree from .Paak himself.<\/p>\n<p>More than just another menu launch, the partnership emphasizes Pizza Hut\u2019s mission to \u201cfeed good times\u201d by blending music, humour, and culinary creativity. With Anderson .Paak\u2019s trademark charisma and Pizza Hut\u2019s latest innovation, the campaign invites fans to savour bold flavors while enjoying a playful, interactive experience.<\/p>\n<p><em>More inspiration from Pizza Hut can be found <a href=\"https:\/\/www.horecatrends.com\/en\/?s=Pizza+Hut\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pizza Hut has teamed up with nine-time GRAMMY\u00ae Award-winning artist and entertainer Anderson .Paak to launch a global campaign celebrating its latest menu innovation: Crafted <a class=\"readmore\" href=\"https:\/\/www.horecatrends.com\/en\/pizza-hut-debuts-crafted-flatzz\/\"> read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[81,110,115,116,124,121],"tags":[],"class_list":["post-90319","post","type-post","status-publish","format-standard","hentry","category-drinks-sector","category-eating","category-pop-up-main-2","category-co-creation","category-p-en","category-place"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pizza Hut debuts Crafted Flatzz | horecatrends.com<\/title>\n<meta name=\"description\" content=\"Pizza Hut has teamed up with artist Anderson .Paak to launch a global campaign celebrating its latest menu innovation: Crafted Flatzz\u2122.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.horecatrends.com\/en\/pizza-hut-debuts-crafted-flatzz\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pizza Hut debuts Crafted Flatzz | horecatrends.com\" \/>\n<meta property=\"og:description\" content=\"Pizza Hut has teamed up with artist Anderson .Paak to launch a global campaign celebrating its latest menu innovation: Crafted Flatzz\u2122.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.horecatrends.com\/en\/pizza-hut-debuts-crafted-flatzz\/\" \/>\n<meta property=\"og:site_name\" content=\"horecatrends.com\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-06T09:12:25+00:00\" \/>\n<meta name=\"author\" content=\"Marjolein van Spronsen\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marjolein van Spronsen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.horecatrends.com\/en\/pizza-hut-debuts-crafted-flatzz\/\",\"url\":\"https:\/\/www.horecatrends.com\/en\/pizza-hut-debuts-crafted-flatzz\/\",\"name\":\"Pizza Hut debuts Crafted Flatzz | horecatrends.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.horecatrends.com\/#website\"},\"datePublished\":\"2025-10-06T09:12:25+00:00\",\"author\":{\"@id\":\"https:\/\/www.horecatrends.com\/#\/schema\/person\/6991c37cea63375734df82189bc434f3\"},\"description\":\"Pizza Hut has teamed up with artist Anderson .Paak to launch a global campaign celebrating its latest menu innovation: Crafted Flatzz\u2122.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.horecatrends.com\/en\/pizza-hut-debuts-crafted-flatzz\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.horecatrends.com\/en\/pizza-hut-debuts-crafted-flatzz\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.horecatrends.com\/en\/pizza-hut-debuts-crafted-flatzz\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.horecatrends.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pizza Hut debuts Crafted Flatzz\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.horecatrends.com\/#website\",\"url\":\"https:\/\/www.horecatrends.com\/\",\"name\":\"horecatrends.com\",\"description\":\"Van Spronsen &amp; 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