{"id":90257,"date":"2025-09-29T11:23:01","date_gmt":"2025-09-29T09:23:01","guid":{"rendered":"https:\/\/www.horecatrends.com\/?p=90257"},"modified":"2025-09-29T11:23:55","modified_gmt":"2025-09-29T09:23:55","slug":"trends-we-spotted-week-39-2025","status":"publish","type":"post","link":"https:\/\/www.horecatrends.com\/en\/trends-we-spotted-week-39-2025\/","title":{"rendered":"Trends we spotted | Week 39"},"content":{"rendered":"<p>At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column \u2018Trends we spotted this week\u2019. With this week links to articles about:<\/p>\n<ul>\n<li><span style=\"color: #f28f00;\"><strong><em>Ruby x ADE<\/em><\/strong><\/span><em>. Ruby Hotel Amsterdam celebrates Amsterdam Dance Event (ADE) with a boutique stage for music, culture and unexpected moments in intimate setting.<\/em><\/li>\n<li><em>Restaurant La Mar celebrates 20 years of <span style=\"color: #f28f00;\"><strong>Peruvian culinary excellence<\/strong><\/span> with \u2018La Mar Around the World\u2019 menu. <\/em><\/li>\n<li><em>A new research-backed initiative sees physicians recommending trips to Sweden for the health benefits. <span style=\"color: #f28f00;\"><strong>\u2018Sweden, first country on prescription\u2019<\/strong><\/span> by Visit Sweden. <\/em><\/li>\n<li><span style=\"color: #f28f00;\"><strong><em>Hot Slices, Cold Drinks<\/em><\/strong><\/span><em>. A collab between Siegfried Gin and Domino&#8217;s Pizza Germany results in 2 small bottles of gin inspired by bestsellers pizza\u2019s. <\/em><\/li>\n<li><span style=\"color: #f28f00;\"><strong><em>The spooky season is arriving!<\/em><\/strong><\/span><em> Red Robin conjures up a Mega Monster Burger and a Mad Scientist Margarita.<\/em><\/li>\n<li><span style=\"color: #f28f00;\"><strong><em>Starbucks<\/em><\/strong><\/span><em> named official coffee partner of the LA28 Olympic and Paralympic Games and Team USA.<\/em><\/li>\n<li><em>October 3 means it\u2019s time for <span style=\"color: #f28f00;\"><strong>Leidens Ontzet<\/strong><\/span> \u2013 and at <span style=\"color: #f28f00;\"><strong>Snackcaf\u00e9 de Gaper<\/strong><\/span> this is celebrated in style! From 12:00 to 18:00, locals can stop by for refined snacks.<\/em><\/li>\n<li><span style=\"color: #f28f00;\"><strong><em>World Tourism Day<\/em><\/strong><\/span><em> &#8211; Stefan Hartman of NHL Stenden wrote a vision: \u2018Use tourism to strengthen broad prosperity, not just the economy\u2019. <\/em><\/li>\n<\/ul>\n<p>Enjoy reading!<\/p>\n<p><!--more--><\/p>\n<h3><a href=\"https:\/\/www.ruby-hotels.com\/en\/ade\" target=\"_blank\" rel=\"noopener\"><strong>Ruby x ADE | House Music on an exclusive stage<\/strong><\/a><\/h3>\n<p><a href=\"https:\/\/www.instagram.com\/rubyhotels\/\" target=\"_blank\" rel=\"noopener\">Ruby Hotels<\/a> returns to Amsterdam Dance Event (ADE) with a boutique stage for music, culture and unexpected moments. Unlike ADE\u2019s massive venues, Ruby creates an intimate setting where international names, rising talent, and creative communities come together up close. With carefully curated collaborations and performances, Ruby x ADE offers two days of unique experiences where house culture meets Ruby\u2019s philosophy of lean luxury and creativity.<\/p>\n<p>Day 1: October 24 | Ruby x <a href=\"https:\/\/www.instagram.com\/cavoparadisorecords\/?hl=en\" target=\"_blank\" rel=\"noopener\">Cavo Paradiso Records<\/a>, <a href=\"https:\/\/www.instagram.com\/thetouchagency\/?hl=en\" target=\"_blank\" rel=\"noopener\">Touch Agency<\/a> &amp; <a href=\"https:\/\/www.instagram.com\/1dayforevermusic\/\" target=\"_blank\" rel=\"noopener\">One Day Forever<\/a><\/p>\n<p>Day 2:\u00a0 October 25 | Ruby x <a href=\"https:\/\/www.instagram.com\/mixmag\/?hl=en\" target=\"_blank\" rel=\"noopener\">Mixmag<\/a> &amp; <a href=\"https:\/\/www.instagram.com\/sound.intl\/?hl=en\" target=\"_blank\" rel=\"noopener\">Sound International Records<\/a><\/p>\n<p>More details on their website, link in the title.<\/p>\n<h3><a href=\"https:\/\/www.prnewswire.com\/news-releases\/la-mar-celebrates-20-years-of-peruvian-culinary-excellence-with-around-the-world-global-menu-302558867.html\" target=\"_blank\" rel=\"noopener\"><strong>La Mar celebrates 20 years of Peruvian culinary excellence with &#8220;Around the World&#8221; menu<\/strong><\/a><\/h3>\n<p>To celebrate <a href=\"https:\/\/www.instagram.com\/lamarcebicherialima\/\" target=\"_blank\" rel=\"noopener\">La Mar Lima\u2019s<\/a> 20th anniversary, chef Gast\u00f3n Acurio introduces La Mar Around the World, the brand\u2019s first globally coordinated menu. Launching October 1, this limited-time experience unites ten international La Mar locations through signature dishes, from Lima\u2019s Pesca Nikkei to Madrid\u2019s Hamachi Nigiri. Each plate reflects local influences while honoring Peru\u2019s culinary heritage. Guests receive a printed menu and illustrated map, transforming the tasting into a guided journey. With ten restaurants across eight countries, <a href=\"https:\/\/lamarcebicheria.com\/\" target=\"_blank\" rel=\"noopener\">La Mar<\/a> highlights the global reach of Peruvian cuisine and its evolution over two decades. More details in their press release, link in the title.<\/p>\n<h3><a href=\"https:\/\/www.prnewswire.com\/news-releases\/sweden-the-worlds-first-travel-destination-on-prescription-302561802.html\" target=\"_blank\" rel=\"noopener\"><strong>Sweden, the world&#8217;s first travel destination on prescription<\/strong><\/a><\/h3>\n<p>A new research-backed initiative sees physicians recommending trips to Sweden for the health benefits. A sauna in Swedish Lapland for better sleep quality, or cold plunges in the archipelago for improved circulation? Two out of three respondents in a new international survey would be open to spending more time in nature if a doctor prescribed it. Now, <a href=\"https:\/\/visitsweden.com\/the-swedish-prescription\/\" target=\"_blank\" rel=\"noopener\">Sweden<\/a> is positioning itself as the world&#8217;s first country to which travel can be prescribed by a doctor. More details in the video by <a href=\"https:\/\/www.instagram.com\/visitsweden\/\" target=\"_blank\" rel=\"noopener\">Visit Sweden<\/a> below en in their press release, link in the title.<\/p>\n<p><iframe loading=\"lazy\" title=\"The Swedish Prescription\" width=\"770\" height=\"433\" src=\"https:\/\/www.youtube.com\/embed\/hqo3PZwOZhk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3><a href=\"https:\/\/www.presseportal.de\/pm\/82122\/6120936\" target=\"_blank\" rel=\"noopener\"><strong>Hot Slices, Cold Drinks | Siegfried Gin and Domino&#8217;s Pizza Germany <\/strong><strong>announce collaboration<\/strong><\/a><\/h3>\n<p>Rheinland Distillers, known among other things for its internationally acclaimed <a href=\"https:\/\/www.instagram.com\/hellosiegfried\" target=\"_blank\" rel=\"noopener\">Siegfried Gin<\/a>, and pizza giant <a href=\"https:\/\/www.instagram.com\/dominosdeutschland\/\" target=\"_blank\" rel=\"noopener\">Domino&#8217;s Pizza Germany<\/a> are launching a unique brand collaboration. From 10 October 2025, two strictly limited edition gins with exclusive designs in special packaging, inspired by Domino&#8217;s Pizza bestsellers \u2018Caprese\u2019 and \u2018New York Style Salami\u2019, will be available online.<\/p>\n<p>What happens when two brands whose core values are a passion for uncompromising enjoyment and unconventional creativity join forces? The result is surprising, fun and delicious! Under the motto \u2018Hot Slices, Cold Drinks\u2019, both brands are presenting a collaboration that will delight lovers of fine gins and pizza fans alike. The two exclusive gin varieties capture the unique aroma of fresh pizza \u2013 first cheese, then cheers! More details in their press release (in German), link in the title.<\/p>\n<h3><a href=\"https:\/\/www.prnewswire.com\/news-releases\/red-robin-conjures-up-a-hauntingly-big-burger-and-wicked-new-margarita-for-spooky-season-302566574.html\" target=\"_blank\" rel=\"noopener\"><strong>The spooky season is arriving | Red Robin conjures up a hauntingly big burger and wicked new margarita<\/strong><\/a><\/h3>\n<p>Guests can grab their broomsticks and head into <a href=\"https:\/\/www.instagram.com\/redrobinburgers\/\" target=\"_blank\" rel=\"noopener\">Red Robin<\/a> to enjoy the Mega Monster Burger, Mad Scientist Margarita and spook-tacular deals starting Sept. 29. From that date through Nov. 2, Red Robin invites guests to sink their fangs into the new Mega Monster Burger, a monstrous twist on the fan-favorite Monster Double Burger. The limited-time burger is served with a bottomless side of choice, and guests can choose from Red Robin&#8217;s famous Bottomless Steak Fries, Yukon Chips, Side House or Caesar Salad, Steamed Broccoli and more. Guests can step into the lab with the new Mad Scientist Margarita, this is a scary-delicious concoction that combines blanco tequila, agave and lime juice. Guests get to mix in the beaker of scarlet elixir (also known as grenadine) tableside. More details in their press release.<\/p>\n<h3><a href=\"https:\/\/about.starbucks.com\/press\/2025\/starbucks-named-official-coffee-partner-of-the-la28-olympic-and-paralympic-games-and-team-usa\/\" target=\"_blank\" rel=\"noopener\"><strong>Starbucks named official coffee partner of the LA28 Olympic and Paralympic Games and Team USA<\/strong><\/a><\/h3>\n<p><a href=\"https:\/\/www.instagram.com\/p\/DOrLA3wiROd\/\" target=\"_blank\" rel=\"noopener\">Starbucks <\/a>recently announced it will be the Official Coffee Partner of the LA28 Olympic and Paralympic Games and Team USA. As LA28 prepares to welcome athletes and fans from around the globe, Starbucks will be there to support moments of connection and community through unique coffeehouse activations featuring Starbucks arabica coffee handcrafted by green apron partners. More details in their press release, link in the title.<\/p>\n<h3><a href=\"https:\/\/cafedegaper.nl\/\" target=\"_blank\" rel=\"noopener\"><strong>October 3rd in Leiden | Snackcaf\u00e9 de Gaper<\/strong><\/a><\/h3>\n<p>October 3 means it\u2019s time for <a href=\"https:\/\/3october.nl\/\" target=\"_blank\" rel=\"noopener\">Leidens Ontzet<\/a> \u2013 and at <a href=\"https:\/\/www.instagram.com\/cafe.de.gaper\/\" target=\"_blank\" rel=\"noopener\">Caf\u00e9 de Gaper<\/a> this is celebrated in style! From 12:00 to 18:00, locals can stop by for refined snacks. Think: truffle cheese souffl\u00e9, meatball sandwich with foie gras, brioche with smoked eel and caviar, fried cod with caviar-ravigote, or fries with braised short rib. We\u2019ll definitely be cycling by on Friday, October 3! Their website is linked in the title.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DO-y1xUDhVm\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Dit bericht op Instagram bekijken<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/DO-y1xUDhVm\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Een bericht gedeeld door Caf\u00e9 de Gaper (@cafe.de.gaper)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<h3><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><a href=\"https:\/\/www.nhlstenden.com\/nieuws-en-artikelen\/stefan-hartman-zet-toerisme-in-voor-brede-welvaart-niet-alleen-voor-de-economie\" target=\"_blank\" rel=\"noopener\"><strong>World Tourism Day | Stefan Hartman (NHL Stenden): \u2018Use tourism to strengthen broad prosperity, not just the economy\u2019<\/strong><\/a><\/h3>\n<p>\u201cTourism in the region should not be a goal in itself, but a means to strengthen broad prosperity,\u201d says <a href=\"https:\/\/www.nhlstenden.com\/etfi\/experts\/stefan_hartman\" target=\"_blank\" rel=\"noopener\">Dr. Stefan Hartman<\/a> of NHL Stenden University. A strong message ahead of <a href=\"https:\/\/www.un.org\/en\/observances\/tourism-day\" target=\"_blank\" rel=\"noopener\">World Tourism Day<\/a> on September 27. Hartman is program manager at the <a href=\"https:\/\/www.nhlstenden.com\/etfi\" target=\"_blank\" rel=\"noopener\">European Tourism Futures Institute (ETFI)<\/a>, part of <a href=\"https:\/\/www.instagram.com\/nhlstenden\/\" target=\"_blank\" rel=\"noopener\">NHL Stenden<\/a>. Read more about his vision in the Dutch blog via the link in the title.<\/p>\n<div id=\"attachment_90236\" style=\"width: 310px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-90236\" class=\"size-medium wp-image-90236\" src=\"https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/\/WORLDT1-300x182.jpg\" alt=\"World Tourism Day - Stefan Hartman (NHL Stenden)\" width=\"300\" height=\"182\" srcset=\"https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/WORLDT1-300x182.jpg 300w, https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/WORLDT1-600x363.jpg 600w, https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/WORLDT1-270x164.jpg 270w, https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/WORLDT1-373x226.jpg 373w, https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/WORLDT1.jpg 710w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-90236\" class=\"wp-caption-text\">World Tourism Day &#8211; Stefan Hartman (NHL Stenden)<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends <a class=\"readmore\" href=\"https:\/\/www.horecatrends.com\/en\/trends-we-spotted-week-39-2025\/\"> read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[109,124,110,111,113,80,114,81,115,85,117,89,118,98,104,106,120,121,123],"tags":[],"class_list":["post-90257","post","type-post","status-publish","format-standard","hentry","category-trends-2","category-p-en","category-eating","category-drinking","category-hospitality","category-sector-2","category-sustainability","category-drinks-sector","category-pop-up-main-2","category-fast-food-sector","category-social-media-main-2","category-restaurant-sector","category-tech","category-hotel-sector","category-catering-sector-2","category-government","category-product-2","category-place","category-promotion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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