{"id":89676,"date":"2025-07-07T13:41:47","date_gmt":"2025-07-07T11:41:47","guid":{"rendered":"https:\/\/www.horecatrends.com\/?p=89676"},"modified":"2025-07-07T13:41:47","modified_gmt":"2025-07-07T11:41:47","slug":"catalonia-the-best-gastronomy-in-the-world-campaign-by-the-generalitat-de-catalunya","status":"publish","type":"post","link":"https:\/\/www.horecatrends.com\/en\/catalonia-the-best-gastronomy-in-the-world-campaign-by-the-generalitat-de-catalunya\/","title":{"rendered":"Catalonia, the best gastronomy in the world | Campaign by the Generalitat de Catalunya"},"content":{"rendered":"<p><em>When you\u2019re travelling to the Spanish region of Catalonia this summer and you\u2019re a foodie \u2013 check out all 62 Michelin-starred restaurants in the region.<\/em> Three of these are ranked among the best in the world. Catalonia aims to reinforce its leadership as a preeminent culinary destination in Europe and globally. Around one hundred Michelin-starred chefs and traditional cuisine chefs are uniting behind the message: \u2018Catalonia, the best gastronomy in the world.\u2019<\/p>\n<p>2 minutes read<\/p>\n<p><!--more--><\/p>\n<h3><strong>Catalonia, the best gastronomy in the world<\/strong><\/h3>\n<p>The campaign, by the <a href=\"https:\/\/www.linkedin.com\/company\/catalan-tourist-board-agencia-catalana-de-turisme\/\" target=\"_blank\" rel=\"noopener\">Generalitat de Catalunya<\/a>, was launched to position Catalonia as a world leader in gastronomy, with a high-profile event at Palau de la M\u00fasica Catalana in Barcelona. More than 100 chefs, Michelin-starred and traditional alike, joined forces with sommeliers, producers, winegrowers, and restaurateurs to promote Catalan cuisine. Ferran Adri\u00e0, the Roca brothers, Carme Ruscalleda, Nandu Jubany, Cocina Hermanos Torres \u2013 for the first time, all major representatives of Catalan cuisine have come together with a common goal.<\/p>\n<p>Catalonia welcomes millions of tourists annually, many drawn by food and wine. Culinary tourists spend on average 20% more than traditional visitors. With over 500 active gastronomic experiences, the region continues to strengthen its global reputation. Under the slogan \u201cCatalonia, the best gastronomy in the world,\u201d the Catalan Tourism Agency\u2019s campaign highlights cuisine as a driver of economic growth and international appeal, coinciding with Catalonia\u2019s recognition as the World Region of Gastronomy 2025 by IGCAT (International Institute of Gastronomy, Culture, Arts and Tourism).<\/p>\n<p>Catalonia is also an agri-food leader, with 12 PDOs (Protected Designations of Origin), 13 PGIs (Protected Geographical Indications), and 12 Dos (Designations of Origin) for wines. The agri-food sector represents 20% of Catalonia\u2019s GDP (Gross Domestic Product) and employs over 573,500 professionals. Annual investment in R&amp;D exceeds \u20ac85 million, reinforcing the region\u2019s role in culinary innovation.<\/p>\n<h3><strong>The history of today\u2019s Catalan Cuisine<\/strong><\/h3>\n<p>What began with the elBulli revolution over 30 years ago has evolved into one of the most internationally acclaimed culinary movements. Catalonia boasts 62 restaurants with a total of 77 Michelin stars. Disfrutar, El Celler de Can Roca, and elBulli are all ranked among the world\u2019s top restaurants. In 2024, <a href=\"https:\/\/www.horecatrends.com\/en\/cakes-bubbles-by-albert-adria-opens-this-november-at-hotel-cafe-royal\/\" target=\"_blank\" rel=\"noopener\">Albert Adri\u00e0<\/a> was named the second-best chef in the world by <a href=\"https:\/\/thebestchefawards.com\/2023\/11\/21\/albert-adria-2\/\" target=\"_blank\" rel=\"noopener\">The Best Chef Awards<\/a>.<\/p>\n<p><iframe loading=\"lazy\" title=\"Catalonia, the best gastronomy in the world\" width=\"770\" height=\"433\" src=\"https:\/\/www.youtube.com\/embed\/Qe3I-YI4tHY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>There have been 140 actual protagonists from the gastronomic world participating in the centrepiece of the campaign ad, shot in seven representative locations of the Catalan region: the city of Barcelona, Peratallada and l&#8217;Escala (Costa Brava), Valls (Costa Dorada), the muscle farms of the Ebro Delta, the city of Lleida, La Vall de Bo\u00ed (Pyrenees) and Pened\u00e8s (Barcelona Landscapes).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you\u2019re travelling to the Spanish region of Catalonia this summer and you\u2019re a foodie \u2013 check out all 62 Michelin-starred restaurants in the region. <a class=\"readmore\" href=\"https:\/\/www.horecatrends.com\/en\/catalonia-the-best-gastronomy-in-the-world-campaign-by-the-generalitat-de-catalunya\/\"> read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[110,111,113,116,124,80,89,106,109,121,123],"tags":[],"class_list":["post-89676","post","type-post","status-publish","format-standard","hentry","category-eating","category-drinking","category-hospitality","category-co-creation","category-p-en","category-sector-2","category-restaurant-sector","category-government","category-trends-2","category-place","category-promotion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Catalonia, the best gastronomy in the world | Campaign by the Generalitat de Catalunya | 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