{"id":89525,"date":"2025-06-19T09:51:22","date_gmt":"2025-06-19T07:51:22","guid":{"rendered":"https:\/\/www.horecatrends.com\/?p=89525"},"modified":"2025-07-07T13:55:21","modified_gmt":"2025-07-07T11:55:21","slug":"camp-unwritten-glamping-meets-storytelling-by-world-of-hyatt","status":"publish","type":"post","link":"https:\/\/www.horecatrends.com\/en\/camp-unwritten-glamping-meets-storytelling-by-world-of-hyatt\/","title":{"rendered":"\u2018Camp Unwritten\u2019 | Glamping meets storytelling by World of Hyatt"},"content":{"rendered":"<p>This summer, World of Hyatt is teaming up with Reese\u2019s Book Club and Under Canvas to launch Camp Unwritten \u2013 a unique, storybook-inspired glamping adventure that invites guests to become the main character of their own summer tale. Think cozy fireside reads, luxury tents, wide-open skies, and exclusive access to bestselling authors \u2013 all in breathtaking, off-the-grid settings.<\/p>\n<p>2 minutes read<\/p>\n<p><!--more--><\/p>\n<h3><strong>Camp Unwritten combines Booktok, Bookstagram, experiential travel and outdoor adventures <\/strong><\/h3>\n<p>\u201cWith <a href=\"https:\/\/www.tiktok.com\/tag\/booktok\" target=\"_blank\" rel=\"noopener\">BookTok<\/a>, <a href=\"https:\/\/www.instagram.com\/bookstagram.club_\/\" target=\"_blank\" rel=\"noopener\">Bookstagram<\/a>, experiential travel and outdoor adventures all having a moment, we saw the perfect chance to bring it all together,\u201d said Laurie Blair, senior vice president of global marketing, <a href=\"https:\/\/www.instagram.com\/hyatt\" target=\"_blank\" rel=\"noopener\">Hyatt<\/a>. \u201cCamp Unwritten lets our members unplug and capture that leading role feel \u2013 cozy reads by the fire, wide-open skies and a setting straight out of a summer novel. It\u2019s one more way we\u2019re continuing to lean into experiences for members that spark joy and connection.\u201d<\/p>\n<h3><strong>This is not your average book club <\/strong><\/h3>\n<p><a href=\"https:\/\/www.horecatrends.com\/en\/?s=World+of+Hyatt&amp;x=0&amp;y=0\" target=\"_blank\" rel=\"noopener\">World of Hyatt<\/a> and Reese\u2019s Book Club are bringing members face-to-face with today\u2019s most talked-about authors \u2013 The New York Times bestsellers and Reese\u2019s Book Club picks \u2013 in stunning, off-the-grid <a href=\"https:\/\/www.instagram.com\/undercanvasofficial\/\" target=\"_blank\" rel=\"noopener\">Under Canvas<\/a> settings. These are bespoke escapes where guests can lean into their passion with campfire conversations, author inspired programming, curated menus and unforgettable moments with the minds behind the books you love. These limited-time and limited-availability experiences will offer immersive moments with fan-favourite books from young adult to murder mystery genres, including:<\/p>\n<p>July 14\u201316: <a href=\"https:\/\/experiences.hyatt.com\/detail\/camp-unwritten-reeses-book-club-alexene-farol-follmuth-under-canvas-columbia-river-gorge-white-salmon\" target=\"_blank\" rel=\"noopener\">Columbia River Gorge<\/a> with Alexene Farol Follmuth, author of Twelfth Knight. Enjoy s\u2019mores, stargazing, and an exclusive Q&amp;A \u2013 plus a sneak peek at her next book Girl Dinner.<\/p>\n<p>July 28\u201330: <a href=\"https:\/\/experiences.hyatt.com\/detail\/camp-unwritten-reeses-book-club-ally-condie-under-canvas-great-smoky-mountains-pigeon-forge\" target=\"_blank\" rel=\"noopener\">Great Smoky Mountains<\/a> with Ally Condie, author of The Unwedding. Expect campfire chats and intimate author talks.<\/p>\n<p>August 19\u201321: <a href=\"https:\/\/experiences.hyatt.com\/detail\/camp-unwritten-reeses-book-clubs-july-2025-author-ulum-moab-la-sal\" target=\"_blank\" rel=\"noopener\">ULUM Moab<\/a> with a mystery author (to be announced in July). Adventure and storytelling meet in this desert escape.<\/p>\n<p>\u201cAt Hello Sunshine, we see books as a way to unite people,\u201d said Sarah Harden, CEO of <a href=\"https:\/\/hello-sunshine.com\/\" target=\"_blank\" rel=\"noopener\">Hello Sunshine<\/a>. \u201cCollaborating with World of Hyatt allows us to bring beloved Reese\u2019s Book Club stories to life in enchanting settings, fostering meaningful connections among like-minded travellers under the stars.\u201d<\/p>\n<h3><strong>Missed this chapter? Write your own<\/strong><\/h3>\n<p>Not able to attend? World of Hyatt members can still create their own Camp Unwritten by booking a stay at any Under Canvas or <a href=\"https:\/\/www.instagram.com\/ulumresorts\/\" target=\"_blank\" rel=\"noopener\">ULUM<\/a> location via Hyatt this June \u2013 and receive a free Headspace subscription for one. You can find more information <a href=\"https:\/\/world.hyatt.com\/content\/gp\/en\/landing\/under-canvas.html\" target=\"_blank\" rel=\"noopener\">here<\/a>, including offer terms.<\/p>\n<p>Not a member? You can sign up <a href=\"https:\/\/www.hyatt.com\/member\/enroll\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This summer, World of Hyatt is teaming up with Reese\u2019s Book Club and Under Canvas to launch Camp Unwritten \u2013 a unique, storybook-inspired glamping adventure <a class=\"readmore\" href=\"https:\/\/www.horecatrends.com\/en\/camp-unwritten-glamping-meets-storytelling-by-world-of-hyatt\/\"> read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[124,134,80,98,105,109,113,115,116,120,123],"tags":[],"class_list":["post-89525","post","type-post","status-publish","format-standard","hentry","category-p-en","category-tip-2","category-sector-2","category-hotel-sector","category-leisure-sector-2","category-trends-2","category-hospitality","category-pop-up-main-2","category-co-creation","category-product-2","category-promotion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u2018Camp Unwritten\u2019 | Glamping meets storytelling by World of Hyatt | horecatrends.com<\/title>\n<meta name=\"description\" content=\"This summer, World of Hyatt is teaming up with Reese\u2019s Book Club, Under Canvas and ULUM to launch Camp Unwritten.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.horecatrends.com\/en\/camp-unwritten-glamping-meets-storytelling-by-world-of-hyatt\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018Camp Unwritten\u2019 | Glamping meets storytelling by World of Hyatt | horecatrends.com\" \/>\n<meta property=\"og:description\" content=\"This summer, World of Hyatt is teaming up with Reese\u2019s Book Club, Under Canvas and ULUM to launch Camp Unwritten.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.horecatrends.com\/en\/camp-unwritten-glamping-meets-storytelling-by-world-of-hyatt\/\" \/>\n<meta property=\"og:site_name\" content=\"horecatrends.com\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-19T07:51:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-07T11:55:21+00:00\" \/>\n<meta name=\"author\" content=\"Marjolein van Spronsen\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marjolein van Spronsen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.horecatrends.com\/en\/camp-unwritten-glamping-meets-storytelling-by-world-of-hyatt\/\",\"url\":\"https:\/\/www.horecatrends.com\/en\/camp-unwritten-glamping-meets-storytelling-by-world-of-hyatt\/\",\"name\":\"\u2018Camp Unwritten\u2019 | Glamping meets storytelling by World of Hyatt | horecatrends.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.horecatrends.com\/#website\"},\"datePublished\":\"2025-06-19T07:51:22+00:00\",\"dateModified\":\"2025-07-07T11:55:21+00:00\",\"author\":{\"@id\":\"https:\/\/www.horecatrends.com\/#\/schema\/person\/6991c37cea63375734df82189bc434f3\"},\"description\":\"This summer, World of Hyatt is teaming up with Reese\u2019s Book Club, Under Canvas and ULUM to launch Camp Unwritten.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.horecatrends.com\/en\/camp-unwritten-glamping-meets-storytelling-by-world-of-hyatt\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.horecatrends.com\/en\/camp-unwritten-glamping-meets-storytelling-by-world-of-hyatt\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.horecatrends.com\/en\/camp-unwritten-glamping-meets-storytelling-by-world-of-hyatt\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.horecatrends.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u2018Camp Unwritten\u2019 | Glamping meets storytelling by World of Hyatt\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.horecatrends.com\/#website\",\"url\":\"https:\/\/www.horecatrends.com\/\",\"name\":\"horecatrends.com\",\"description\":\"Van Spronsen &amp; 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