{"id":89461,"date":"2025-06-13T13:04:47","date_gmt":"2025-06-13T11:04:47","guid":{"rendered":"https:\/\/www.horecatrends.com\/?p=89461"},"modified":"2025-06-13T13:09:10","modified_gmt":"2025-06-13T11:09:10","slug":"trends-we-spotted-week-24-2025","status":"publish","type":"post","link":"https:\/\/www.horecatrends.com\/en\/trends-we-spotted-week-24-2025\/","title":{"rendered":"Trends we spotted | Week 24"},"content":{"rendered":"<p>At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column \u2018Trends we spotted this week\u2019. With this week links to articles about:<\/p>\n<ul>\n<li><em>This weekend in New York City for the fans of the HBO MAX series \u2018And just like that\u2026\u201d:<span style=\"color: #f28f00;\"> <strong>a \u2018Hot Fellas\u2019 Bakery pop-up<\/strong><\/span>.<\/em><\/li>\n<li><em>An Instagram reel by 60 Seconds to Napoli about their <span style=\"color: #f28f00;\"><strong>\u2018Pasta in a pizza bowl\u2019<\/strong><\/span>.<\/em><\/li>\n<li><em>Celebrating 750 years of Amsterdam at <span style=\"color: #f28f00;\"><strong>Amsterdam Breakfast<\/strong><\/span> on 21 June. An initiative by Ron Gastrobar and Cees Holtkamp.<\/em><\/li>\n<li><em>Nobu Hospitality is expanding in Poland with the upcoming <span style=\"color: #f28f00;\"><strong>Nobu Hotel, Restaurant, and Residences in Krak\u00f3w<\/strong><\/span>, located near the city\u2019s historic Old Town.<\/em><\/li>\n<li><em>Carvel\u00ae Ice Cream, kicks off summer with the<span style=\"color: #f28f00;\"> <strong>first-ever soft serve\u2013dispensing billboard<\/strong><\/span> in NYC\u2019s West Village on June 18.<\/em><\/li>\n<li><em>Chipotle is celebrating fans with a <span style=\"color: #f28f00;\"><strong>limited-edition collection of 13 temporary tattoos<\/strong><\/span> inspired by iconic brand elements, today on June 13.<\/em><\/li>\n<li><em>Marriott International\u2019s Luxury Group brings back the <span style=\"color: #f28f00;\"><strong>Luxury Dining Series<\/strong><\/span> across Asia Pacific from July to September, featuring culinary events at seven top hotels. <\/em><\/li>\n<li><span style=\"color: #f28f00;\"><strong><em>Pret A Manger<\/em><\/strong><\/span><em> is launching a new shop format that features a more spacious, family-friendly environment with made-to-order food and drink service suited to longer, more relaxed visits.<\/em><\/li>\n<li><em>Albron announced the successful completion of its acquisition of industry peer Hutten. Recently the new name of the new organization was unveiled: <strong><span style=\"color: #f28f00;\">Hai &#8211; Hutten Albron Impactmakers<\/span>.<\/strong><\/em><\/li>\n<\/ul>\n<p>Enjoy reading!<\/p>\n<p><!--more--><\/p>\n<h3><a href=\"https:\/\/60secondstonapoli.de\/\" target=\"_blank\" rel=\"noopener\"><strong>Pasta in a pizza bowl at 60 Seconds to Napoli in Germany<\/strong><\/a><\/h3>\n<p>An Instagram reel by <a href=\"https:\/\/www.instagram.com\/60secondstonapoli\/\" target=\"_blank\" rel=\"noopener\">60 Seconds to Napoli<\/a> about their \u2018Pasta in a pizza bowl\u2019. We still love the idea although we had seen it before. Check it out in the reel below. Their website is linked in the title.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DJW31oLqz9I\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Dit bericht op Instagram bekijken<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/DJW31oLqz9I\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Een bericht gedeeld door 60 seconds to napoli (@60secondstonapoli)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><a href=\"https:\/\/rongastrobar.nl\/\" target=\"_blank\" rel=\"noopener\"><strong>Celebrating 750 years of Amsterdam on June 21 at the Amsterdam Breakfast by Ron Gastrobar X Cees Holtkamp<\/strong><\/a><\/p>\n<p>A collaboration between <a href=\"https:\/\/www.instagram.com\/rongastrobar\/\" target=\"_blank\" rel=\"noopener\">Ron Blaauw<\/a> and Cees Holtkamp &#8211; on June 21 they will celebrate Amsterdam&#8217;s 750 years birthday in style. At this Amsterdam breakfast, all Amsterdammers are welcome, from 11 a.m. and sleepers can reserve until 2 p.m. You better arrive by bike as the ring road will be closed then due to festivities. Great initiative!<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DKmXUISorEg\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Dit bericht op Instagram bekijken<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/DKmXUISorEg\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Een bericht gedeeld door Ron Gastrobar (@rongastrobar)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><a href=\"https:\/\/www.prnewswire.com\/news-releases\/max-brings-beloved-and-just-like-that-hot-fellas-bakery-to-life-in-new-york-city-302474999.html\" target=\"_blank\" rel=\"noopener\"><strong>This weekend in New York City for the fans of the HBO MAX series \u2018And just like that\u2026\u201d! <\/strong><\/a><\/p>\n<p>Max (soon to be called <a href=\"https:\/\/www.instagram.com\/hbomax\/\" target=\"_blank\" rel=\"noopener\">HBO Max<\/a><u>)<\/u> is bringing the fan-favorite Hot Fellas storyline from And Just Like That\u2026 to life with a real-world bakery pop-up in NYC\u2019s East Village on June 14\u201315, 2025. Inspired by Anthony Marentino\u2019s bread delivery service, the immersive pop-up features fresh baked goods, coffee, cheeky branding, exclusive merch, and appearances by the \u2018Hot Fellas\u2019 themselves. Admission is free. Fans in NYC, Chicago, and LA can also order a limited-edition Hot Fellas Bakery Bundle via Grubhub or Seamless. New episodes of And Just Like That\u2026 stream Thursdays on Max, with the season finale airing August 14. More details in their press release, link in the title. Location: Hot Fellas Bakery Pop-Up on 35 Cooper Sq, New York, New York 10003 (Librae Bakery).<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DAWaoJURP2R\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Dit bericht op Instagram bekijken<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/DAWaoJURP2R\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Een bericht gedeeld door \ud835\ude4f\ud835\ude5d\ud835\ude64\ud835\ude62\ud835\ude56\ud835\ude68 \ud835\ude3e\ud835\ude56\ud835\ude63\ud835\ude5a\ud835\ude68\ud835\ude69\ud835\ude67\ud835\ude56\ud835\ude67\ud835\ude64 (@thomastheboxer)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<h3><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><a href=\"https:\/\/www.prnewswire.com\/news-releases\/nobu-hospitality-bringt-ikonischen-luxus-lifestyle-ins-historische-krakow-302474452.html\" target=\"_blank\" rel=\"noopener\"><strong>Nobu Hospitality brings iconic luxury lifestyle to historic Krak\u00f3w<\/strong><\/a><\/h3>\n<p><a href=\"https:\/\/www.instagram.com\/nobuhotels\/\" target=\"_blank\" rel=\"noopener\">Nobu Hospitality<\/a> is expanding in Poland with the upcoming Nobu Hotel, Restaurant, and Residences in Krak\u00f3w, located near the city\u2019s historic Old Town. In partnership with <a href=\"https:\/\/www.instagram.com\/saocompl\" target=\"_blank\" rel=\"noopener\">SAO Investments<\/a>, this luxury development will feature 100 refined accommodations, a signature Nobu restaurant, and the brand\u2019s first cultural district\u2014including a theatre, cinema, studio, co-working space, and art gallery. It also marks Nobu\u2019s first residential project in Eastern Europe, offering 80 upscale Nobu Residences. Blending art, design, and hospitality, Nobu Krak\u00f3w aims to be a vibrant hub that celebrates Krak\u00f3w\u2019s cultural heritage while setting new standards in urban living and community-building. More details in their press release, link in the title.<\/p>\n<h3><a href=\"https:\/\/www.prnewswire.com\/news-releases\/carvel-debuts-the-first-ever-soft-serve-dispensing-billboard-in-nyc-302469948.html\" target=\"_blank\" rel=\"noopener\"><strong>Carvel\u00ae debuts the first-ever soft serve dispensing billboard in New York City<\/strong><\/a><\/h3>\n<p><a href=\"https:\/\/www.instagram.com\/carvelicecream\" target=\"_blank\" rel=\"noopener\">Carvel\u00ae Ice Cream<\/a>, kicks off summer with the first-ever soft serve\u2013dispensing billboard in NYC\u2019s West Village on June 18. From 12\u20137 PM at 137 Perry Street, visitors can enjoy a free vanilla soft serve while supplies last. This playful launch honours Carvel\u2019s 91-year history, dating back to the invention of The Original Soft Serve\u2122 in 1934. Fudgie Fanatics loyalty members get extra perks like sprinkles and swag. Can\u2019t attend? Celebrate with BOGO sundaes every Wednesday at Carvel shops nationwide\u2014continuing a tradition started in 1936. Because as Carvel says: <a href=\"https:\/\/www.carvel.com\/summer\" target=\"_blank\" rel=\"noopener\">\u201cIt\u2019s Not Summer Without Carvel\u2122!\u201d<\/a> More details (like how they invented the original soft serve) in their press release, link in the title.<\/p>\n<h3><a href=\"https:\/\/www.prnewswire.com\/news-releases\/chipotle-to-help-fans-become-tatted-like-a-chipotle-bag-with-new-temporary-flash-tattoos-and-bogo-offer-on-friday-june-13-302478845.html\" target=\"_blank\" rel=\"noopener\"><strong>Today, Friday June 13 Chipotle launches a tattoo-inspired promo<\/strong><\/a><\/h3>\n<p><a href=\"https:\/\/www.instagram.com\/chipotle\/\" target=\"_blank\" rel=\"noopener\">Chipotle<\/a> is celebrating fans with a limited-edition collection of 13 temporary tattoos inspired by iconic brand elements like its black fork, water cup, and \u201cChipotle is my life\u201d slogan. On Friday, June 13, from 3\u20134 PM local time, U.S. restaurants will offer a BOGO deal to anyone \u201ctatted like a Chipotle bag\u201d\u2014whether with real, temporary, or drawn-on tattoos. At 13 select locations, guests can also receive a free flash tattoo sheet with in-restaurant orders during the same hour, while supplies last. The promotion honours bold superfans and tattoo culture with a flavourful twist. More details, like the locations involved are mentioned in their press release, link in the title.<\/p>\n<h3><a href=\"https:\/\/www.prnewswire.com\/news-releases\/rediscovering-culinary-roots-with-the-luxury-group-by-marriott-international-302476676.html\" target=\"_blank\" rel=\"noopener\"><strong>Luxury Dining Series | Rediscovering culinary roots with the Luxury Group by Marriott International<\/strong><\/a><\/h3>\n<p>Marriott International\u2019s Luxury Group brings back the Luxury Dining Series across Asia Pacific from July to September, featuring culinary events at seven top hotels including The St. Regis Osaka, JW Marriott Jeju, and The Ritz-Carlton, Bangkok. Highlights include chef collaborations, themed dinners, mixology takeovers, and pastry showcases\u2014all celebrating heritage, innovation, and the 2025 theme \u201cForgotten Flavors.\u201d <a href=\"https:\/\/www.instagram.com\/marriottbonvoy\/\" target=\"_blank\" rel=\"noopener\">Marriott Bonvoy<\/a> members can use points to bid on these exclusive experiences via <a href=\"https:\/\/moments.marriottbonvoy.com\/en-us\" target=\"_blank\" rel=\"noopener\">Marriott Bonvoy Moments<\/a>. The series promises immersive, multi-sensory journeys blending global expertise with local traditions. Full details and dates available at <a href=\"https:\/\/luxurydiningseries.com\/\" target=\"_blank\" rel=\"noopener\">luxurydiningseries.com<\/a>. More details in their press release, link in the title.<\/p>\n<h3><a href=\"https:\/\/www.pret.co.uk\/en-GB\/pr-pret-a-manger-is-launching-a-new-shop-format\" target=\"_blank\" rel=\"noopener\"><strong>Pret A Manger is launching a new shop format<\/strong><\/a><\/h3>\n<p><a href=\"https:\/\/www.instagram.com\/pret\" target=\"_blank\" rel=\"noopener\">Pret A Manger<\/a> is launching a new shop format that features a more spacious, family-friendly environment with made-to-order food and drink service suited to longer, more relaxed visits. Set to be unveiled in Broughty Ferry and Maidenhead in June, Pret is trialling this format as it continues to expand outside of London and adapt the brand to suit different working patterns and lifestyles.<\/p>\n<p>In a departure from their old format, much of Pret\u2019s menu in these new shops will be made-to-order, featuring a longer counter where customers can watch their delicious products being made. There will be more space for dine-in customers, as well as Little Stars Caf\u00e9 play area for families with young children to enjoy. Full porcelain crockery will also be provided while there will only be one \u2018ready-to-go\u2019 refrigerated shelf for those customers on the move. More details in their press release, link in the title.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DKudQv0sV27\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Dit bericht op Instagram bekijken<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/DKudQv0sV27\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Een bericht gedeeld door Sheli McCoy \ud83c\udff4\udb40\udc67\udb40\udc62\udb40\udc73\udb40\udc63\udb40\udc74\udb40\udc7f (@sheli_mccoyofficial)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<h3><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><a href=\"https:\/\/hai.eu\/\" target=\"_blank\" rel=\"noopener\"><strong>Albron and Hutten announce new organisation name: Hai &#8211; Hutten Albron Impactmakers<\/strong><\/a><\/h3>\n<p>Last November, Albron announced the successful completion of its acquisition of industry peer Hutten. Meanwhile, the harmonisation programme \u2018More impact together\u2019 is in full swing. Recently, the new name of the parent organisation was unveiled: <a href=\"https:\/\/www.instagram.com\/hai.impactmakers\/\" target=\"_blank\" rel=\"noopener\">Hai &#8211; Hutten Albron Impactmakers<\/a>. The name shows that both companies work together on an equal footing, with one shared ambition: to make more social impact together. Take a look at Hai&#8217;s new website, link in title.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends <a class=\"readmore\" href=\"https:\/\/www.horecatrends.com\/en\/trends-we-spotted-week-24-2025\/\"> read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[112,80,113,81,115,85,116,89,118,98,104,105,109,124,110,111,120,121,123],"tags":[],"class_list":["post-89461","post","type-post","status-publish","format-standard","hentry","category-design-main-2","category-sector-2","category-hospitality","category-drinks-sector","category-pop-up-main-2","category-fast-food-sector","category-co-creation","category-restaurant-sector","category-tech","category-hotel-sector","category-catering-sector-2","category-leisure-sector-2","category-trends-2","category-p-en","category-eating","category-drinking","category-product-2","category-place","category-promotion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Trends we spotted | Week 24 | horecatrends.com<\/title>\n<meta name=\"description\" content=\"Trends we spotted week 24 2025 - about an Amsterdam Breakfast, a first-ever soft serve-dispending billboard and a \u2018Hot Fellas\u2019 bakery pop-up.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.horecatrends.com\/en\/trends-we-spotted-week-24-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trends we spotted | Week 24 | horecatrends.com\" \/>\n<meta property=\"og:description\" content=\"Trends we spotted week 24 2025 - about an Amsterdam Breakfast, a first-ever soft serve-dispending billboard and a \u2018Hot Fellas\u2019 bakery pop-up.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.horecatrends.com\/en\/trends-we-spotted-week-24-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"horecatrends.com\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-13T11:04:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-13T11:09:10+00:00\" \/>\n<meta name=\"author\" content=\"Marjolein van Spronsen\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marjolein van Spronsen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.horecatrends.com\/en\/trends-we-spotted-week-24-2025\/\",\"url\":\"https:\/\/www.horecatrends.com\/en\/trends-we-spotted-week-24-2025\/\",\"name\":\"Trends we spotted | Week 24 | horecatrends.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.horecatrends.com\/#website\"},\"datePublished\":\"2025-06-13T11:04:47+00:00\",\"dateModified\":\"2025-06-13T11:09:10+00:00\",\"author\":{\"@id\":\"https:\/\/www.horecatrends.com\/#\/schema\/person\/6991c37cea63375734df82189bc434f3\"},\"description\":\"Trends we spotted week 24 2025 - about an Amsterdam Breakfast, a first-ever soft serve-dispending billboard and a \u2018Hot Fellas\u2019 bakery pop-up.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.horecatrends.com\/en\/trends-we-spotted-week-24-2025\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.horecatrends.com\/en\/trends-we-spotted-week-24-2025\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.horecatrends.com\/en\/trends-we-spotted-week-24-2025\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.horecatrends.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Trends we spotted | Week 24\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.horecatrends.com\/#website\",\"url\":\"https:\/\/www.horecatrends.com\/\",\"name\":\"horecatrends.com\",\"description\":\"Van Spronsen &amp; 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