{"id":89324,"date":"2025-05-19T10:41:11","date_gmt":"2025-05-19T08:41:11","guid":{"rendered":"https:\/\/www.horecatrends.com\/?p=89324"},"modified":"2025-05-19T10:42:37","modified_gmt":"2025-05-19T08:42:37","slug":"trends-we-spotted-week-20-2025","status":"publish","type":"post","link":"https:\/\/www.horecatrends.com\/en\/trends-we-spotted-week-20-2025\/","title":{"rendered":"Trends we spotted | Week 20"},"content":{"rendered":"<p>At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column \u2018Trends we spotted this week\u2019. With this week links to articles about:<\/p>\n<ul>\n<li><em>A real summer festival with unlimited ice cream is coming to London: <span style=\"color: #f28f00;\"><strong>Ben &amp; Jerry\u2019s \u2018Sundaes In The Park\u2019<\/strong><\/span>.<\/em><\/li>\n<li><em>Another seasonal event in London: <span style=\"color: #f28f00;\"><strong>\u2018Capri in the City\u2019<\/strong><\/span> arrives at the Berkeley Rooftop Bar &amp; Pool. <\/em><\/li>\n<li><em>It\u2019s shaping up to be a busy summer in London, with New York\u2019s acclaimed <span style=\"color: #f28f00;\"><strong>aperitivo bar and restaurant Dante<\/strong><\/span>, hosting a month-long residency at <span style=\"color: #f28f00;\"><strong>Claridge\u2019s Restaurant<\/strong><\/span>. <\/em><\/li>\n<li><em>A takeaway spot in Barcelona is serving bite-sized flavour bombs somewhere between a pizza and an empanada, called <span style=\"color: #f28f00;\"><strong>Tino\u2019s<\/strong><\/span>. <\/em><\/li>\n<li><em>After making its European debut last year in Milan, Italy, <span style=\"color: #f28f00;\"><strong>Mason&#8217;s Famous Lobster Rolls<\/strong><\/span> is planning to open 100 locations across Europe. <\/em><\/li>\n<li><span style=\"color: #f28f00;\"><strong><em>Soul Water<\/em><\/strong><\/span><em> launches their <strong><span style=\"color: #f28f00;\">Alubottle<\/span> \u2013<\/strong><\/em> <em>a 100% recyclable and reusable water bottle, offering a stylish and sustainable alternative to single-use plastic. <\/em><\/li>\n<li><span style=\"color: #f28f00;\"><strong><em>White Castle<\/em><\/strong><\/span><em> puts its biggest fans in the spotlight through its <span style=\"color: #f28f00;\"><strong>\u2018Cravers Hall of Fame\u2019<\/strong><\/span><\/em><\/li>\n<li><span style=\"color: #f28f00;\"><strong><em>Burger King France<\/em><\/strong><\/span><em> teamed up with the Buzzman agency and created a sweet and original <span style=\"color: #f28f00;\"><strong>Ice Burger<\/strong><\/span>. A sweet disc burger filled with ice cream, nuts and chocolate, that\u2019s being introduced by a mysterious Parisian pastry chef. <\/em><\/li>\n<li><span style=\"color: #f28f00;\"><strong><em> Charlie\u2019s TMS<\/em><\/strong><\/span><em> is revolutionizing plant-based fast food and expands its U.S. presence with 18 new stores in Arizona. <\/em><\/li>\n<\/ul>\n<p>Enjoy reading!<\/p>\n<p><!--more--><\/p>\n<h3><a href=\"https:\/\/www.benjerry.co.uk\/whats-new\/2024\/05\/sundaes-in-the-park\" target=\"_blank\" rel=\"noopener\"><strong>This is a real summer festival | Ben &amp; Jerry\u2019s \u2018Sundaes In The Park\u2019 Festival<\/strong><\/a><\/h3>\n<p><a href=\"https:\/\/www.instagram.com\/benandjerrysuk\" target=\"_blank\" rel=\"noopener\">Ben &amp; Jerry\u2019s<\/a> \u2018Sundaes In The Park Festival\u2019 is back! It will be held at Chiswick House &amp; Gardens in London on Saturday, July 27th, from 12 PM to 10 PM for the summer\u2019s sweetest festival. Expect a line-up of live music from some of the coolest artists of the season, cabaret performances, and \u2013 best of all \u2013 unlimited ice cream. And the cherry on top? All proceeds from ticket sales will go to charity partners supporting refugee rights. For more details, check the link in the title.<\/p>\n<h3><a href=\"https:\/\/www.the-berkeley.co.uk\/restaurants-bars\/the-rooftop-pool-bar\/\" target=\"_blank\" rel=\"noopener\"><strong>\u2018Capri in the City\u2019 arrives in London at the Berkeley Rooftop Bar &amp; Pool<\/strong><\/a><\/h3>\n<p>For summer 2025, <a href=\"https:\/\/www.instagram.com\/the_berkeley\/\" target=\"_blank\" rel=\"noopener\">The Berkeley<\/a> in London is opening its exclusive rooftop bar and pool to all visitors with \u2018Capri in the City\u2019, a seasonal pop-up inspired by the Italian island. Launching on May 24th, the rooftop will be transformed with lemon trees, Mediterranean views, and a Riviera-style atmosphere.<\/p>\n<p>In collaboration with<a href=\"https:\/\/www.instagram.com\/malfygin\" target=\"_blank\" rel=\"noopener\"> Malfy Gin<\/a>, the menu features Capri-inspired cocktails like the Azzurro di Capri, Capri Negroni, and Amalfi Gin Granita. A rooftop pizza oven debuts with dishes like lobster pizza and Italian sharing platters, plus desserts like tiramisu and Amalfi lemon sorbet. Guests reach the rooftop via lift, passing a mural by Italian artist <a href=\"https:\/\/www.instagram.com\/chiara.perano\/\" target=\"_blank\" rel=\"noopener\">Chiara Perano<\/a>, before enjoying panoramic views of Knightsbridge, Belgravia, and Hyde Park. Open Thursday to Sunday, 7:30\u201311pm, with bookings available for tables and walk-ins for sun loungers, check out the link in the title for bookings.<\/p>\n<div id=\"attachment_89303\" style=\"width: 720px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-89303\" class=\"wp-image-89303 size-full\" src=\"https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/CAPRII1-1.jpg\" alt=\"\u2018Capri in the City\u2019 arrives at the Berkeley Rooftop Bar &amp; Pool\" width=\"710\" height=\"430\" srcset=\"https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/CAPRII1-1.jpg 710w, https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/CAPRII1-1-300x182.jpg 300w, https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/CAPRII1-1-600x363.jpg 600w, https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/CAPRII1-1-270x164.jpg 270w, https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/CAPRII1-1-373x226.jpg 373w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><p id=\"caption-attachment-89303\" class=\"wp-caption-text\">\u2018Capri in the City\u2019 arrives at the Berkeley Rooftop Bar &amp; Pool<\/p><\/div>\n<h3><a href=\"https:\/\/tino.last.shop\/es\/\" target=\"_blank\" rel=\"noopener\"><strong>TINO | Esto no es una pizza <\/strong><\/a><\/h3>\n<p>This takeaway spot on Carrer de C\u00f2rsega 225 in Barcelona is serving up bite-sized flavour bombs somewhere between a pizza and an empanada. They\u2019re called Tino\u2019s \u2014 from <a href=\"https:\/\/www.instagram.com\/wearetino\/\" target=\"_blank\" rel=\"noopener\">TINO: Esto no es una pizza (TINO \u2013 This Is Not a Pizza)<\/a>. We spotted them in a reel by <a href=\"https:\/\/www.instagram.com\/foodnora_\/\" target=\"_blank\" rel=\"noopener\">Nora \u2014 Italiana a Barcellona<\/a>. It reminded us a bit of the pizza fritta served by <a href=\"https:\/\/www.horecatrends.com\/en\/young-entrepreneurs-new-locations-satay-club-fritzza-and-design-wijn\/\" target=\"_blank\" rel=\"noopener\">FRIT\u2019ZZA<\/a> in Utrecht, although the Tino doesn\u2019t appear to be fried!<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DJhjqTnseev\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Dit bericht op Instagram bekijken<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/DJhjqTnseev\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Een bericht gedeeld door Nora \u2014 Italiana a Barcellona (@foodnora_)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<h3><a href=\"https:\/\/www.fastcasual.com\/news\/masons-famous-lobster-rolls-growing-european-presence\/\" target=\"_blank\" rel=\"noopener\"><strong>Mason&#8217;s Famous Lobster Rolls growing European presence<\/strong><\/a><\/h3>\n<p>After making its European debut last year in <a href=\"https:\/\/www.prnewswire.com\/news-releases\/masons-famous-lobster-rolls-to-open-in-milan-italy-302145891.html\" target=\"_blank\" rel=\"noopener\">Milan<\/a>, Italy, <a href=\"https:\/\/www.instagram.com\/masonslobster\/\" target=\"_blank\" rel=\"noopener\">Mason&#8217;s Famous Lobster Rolls<\/a> is planning to roll out 100 locations over the next eight years across Italy, Switzerland, Spain, and the United Kingdom.<\/p>\n<p>The European expansion is in partnership with Pietro Funaro, an Italian investment banker and businessman, who visited Mason&#8217;s in Annapolis two years ago. One year later, he opened the first European location in Milan. Like Mason&#8217;s locations in the United States, the European restaurants offer customers a taste of New England, serving sustainably sourced lobster from Maine with rolls in both classic Maine and Connecticut styles.<\/p>\n<p>European locations will also feature unique menu items, including an avocado roll and a spicy diavolo roll. Good news for lobster roll lovers in Europe! More details can be found in the article on Fast Casual (link in the title).<\/p>\n<p><a href=\"https:\/\/www.claridges.co.uk\/whats-new\/dante-takes-claridges\/\" target=\"_blank\" rel=\"noopener\"><strong>Dante Takes Claridge&#8217;s | Dante NYC travels to Claridge\u2019s Restaurant for month-long residency<\/strong><\/a><\/p>\n<p>This summer, New York\u2019s acclaimed <a href=\"https:\/\/www.instagram.com\/dantenewyorkcity\/\" target=\"_blank\" rel=\"noopener\">aperitivo bar and restaurant Dante<\/a>, is heading to London for a month-long residency at <a href=\"https:\/\/www.instagram.com\/claridgesrestaurantmayfair\/\" target=\"_blank\" rel=\"noopener\">Claridge\u2019s Restaurant<\/a>, starting Monday 30th June. Known for its award-winning cocktails and old-school hospitality, Dante will bring the vibrant energy of downtown Manhattan to Mayfair with its signature drinks and nostalgic New York-inspired dishes.<\/p>\n<p>Founders Linden Pride and Nathalie Hudson will lead the pop-up, introducing a daily \u2018Aperitivo Hour\u2019 and theatrical flair to Claridge\u2019s bar. The cocktail menu will feature favourites like The Garibaldi, Dante Martini, Negroni Bianco, and a Chocolate Negroni fountain.<\/p>\n<p>The food menu celebrates classic American dishes, including seafood towers, shrimp cocktail, New York strip steak, and Dante\u2019s signature burger. On weekends, guests can enjoy a New York-style brunch with buttermilk pancakes, banana bread with ricotta, and huevos rancheros. Dante Takes Claridge\u2019s will run from Monday 30th June until Thursday 31st July 2025 in Claridge\u2019s Restaurant and is available to book <a href=\"https:\/\/www.sevenrooms.com\/explore\/claridgesrestaurant\/reservations\/create\/search\/?venues=claridgesrestaurant\" target=\"_blank\" rel=\"noopener\">here<\/a>. More details in the link in the title.<\/p>\n<h3><a href=\"https:\/\/nl.soul-water.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Soul Water launches the 100% recyclable and reusable Alubottle<\/strong><\/a><\/h3>\n<p>With this stylish and sustainable alternative to single-use plastic, <a href=\"https:\/\/www.instagram.com\/soulwater.official\" target=\"_blank\" rel=\"noopener\">Soul Water<\/a> reinforces its mission for a greener planet. The lightweight bottle features a practical screw cap and elegant design, making it suitable for any occasion. An integrated QR code offers insights into the production process and circular consumption. Soul Water combines quality, design, and sustainability to help consumers make conscious choices. By offering locally sourced mineral water in fully recyclable packaging and opting for low-carbon transport, the brand actively reduces its ecological footprint.<br \/>\nThe Alubottle is a practical and sustainable solution for hospitality entrepreneurs looking to meet the growing demand for eco-friendly products. Not only is the bottle lightweight and convenient, but its sleek, minimalist design makes it a perfect fit for caf\u00e9s, restaurants, and events. More details on their website \u2014 link in the title.<\/p>\n<h3><a href=\"https:\/\/www.prnewswire.com\/news-releases\/white-castle-inducts-14-devoted-fans-into-its-prestigious-cravers-hall-of-fame-302457295.html\" target=\"_blank\" rel=\"noopener\"><strong>White Castle welcomes 14 fans into their \u2018Cravers Hall of Fame\u2019<\/strong><\/a><\/h3>\n<p><em>Great idea to put your fans in the spotlight. A wall with images of famous guests is kind of normal but we don\u2019t often spot a \u2018Hall of Fame\u2019 with regular guests!<\/em><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/whitecastle\/\" target=\"_blank\" rel=\"noopener\">White Castle<\/a> has inducted 14 devoted fans into its Cravers Hall of Fame, now totalling 284 honourees since 2001. This year\u2019s inductees include a woman who biked 36 miles for Sliders and friends hosting an annual eating contest since 1967. The ceremony celebrates unique, heartfelt stories from fans deeply connected to the brand. Inductees receive travel, lodging, a plaque, and a feature on Slider box packaging. Notable past members include Alice Cooper and Stan Lee, most members are non-famous fans. More details in their press release, link in the title.<\/p>\n<h3><a href=\"https:\/\/www.mediamarketing.ma\/article\/ACDEDEEH\/l___ice_burger__la_surprise_sucraee_de_burger_king_et_buzzman.html\" target=\"_blank\" rel=\"noopener\"><strong>An Ice Burger | A collaboration between Burger King France and mysterious Parisien pastry chef, Cl\u00e9ment<\/strong> <strong>Chasneau<\/strong><\/a><\/h3>\n<p><a href=\"https:\/\/www.instagram.com\/burgerkingfr\" target=\"_blank\" rel=\"noopener\">Burger King France<\/a>, in partnership with the <a href=\"https:\/\/www.instagram.com\/buzzman_agency\/\" target=\"_blank\" rel=\"noopener\">Buzzman agency<\/a>, is shaking up fast food norms with a creation that\u2019s as sweet as it is original: the Ice Burger. This innovative dessert combines unexpected flavours and textures, offering a unique taste experience. To bring it to life, the brand teamed up with the mysterious Parisian pastry chef Cl\u00e9ment Chasneau, who plays a central role in a bold and surprising advertising campaign. More details can be found in the Media Marketing article linked in the title. One thing\u2019s for sure\u2014the Ice Burger looks delicious! It\u2019s a <a href=\"https:\/\/www.horecatrends.com\/en\/trends-we-spotted-week-16-2024\/\" target=\"_blank\" rel=\"noopener\">disc(o) burger<\/a> filled with ice cream, chocolate and nuts.<\/p>\n<p><iframe loading=\"lazy\" title=\"BURGER KING\u00ae France - Ice Burger\" width=\"770\" height=\"433\" src=\"https:\/\/www.youtube.com\/embed\/iHWdeWCoBjk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3><a href=\"https:\/\/www.globenewswire.com\/news-release\/2025\/05\/13\/3080132\/0\/en\/Mr-Charlie-s-Plant-Based-Fast-Food-Chain-Accelerates-U-S-Growth-with-18-Store-Expansion-in-Arizona.html\" target=\"_blank\" rel=\"noopener\"><strong>Mr. Charlie\u2019s plant-based fast-food chain accelerates U.S. growth with 18-store expansion in Arizona<\/strong><\/a><\/h3>\n<p>Back in <a href=\"https:\/\/www.horecatrends.com\/en\/trends-we-spotted-week-13-2022\/\" target=\"_blank\" rel=\"noopener\">2022<\/a>, we wrote about Mr. Charlie\u2019s opening in Los Angeles \u2014 and not long after, one of our team members even tried their delicious plant-based burgers. Recently, Mr. Charlie\u2019s TMS (Told Me So), the globally inventive plant-based fast-food brand with a mission-driven ethos, announced its largest expansion to date: a multimillion-dollar development agreement to open 18 locations across Arizona, in partnership with Exclusive Area Developer Patrick Lam. This marks a major milestone in the brand\u2019s nationwide franchise rollout and brings its crave-worthy, feel-good menu to the Southwest for the first time.<\/p>\n<p>Mr. Charlie\u2019s TMS is leading a revolution in plant-based cuisine, proving that fast food can be ethical, joyful, purposeful \u2014 and still taste amazing. With a focus on sustainability, community impact, and a playful spirit, Mr. Charlie\u2019s is challenging fast-food norms and sparking a global conversation about what fast food can and should be. More details in their press release (link in the title). We love their marketing \u2014 check it out on <a href=\"https:\/\/www.instagram.com\/mrcharlies\/?hl=en\" target=\"_blank\" rel=\"noopener\"><u>Instagram<\/u><\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends <a class=\"readmore\" href=\"https:\/\/www.horecatrends.com\/en\/trends-we-spotted-week-20-2025\/\"> read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[115,85,116,89,98,104,105,124,109,110,111,12,113,80,114,81,120,121,123],"tags":[],"class_list":["post-89324","post","type-post","status-publish","format-standard","hentry","category-pop-up-main-2","category-fast-food-sector","category-co-creation","category-restaurant-sector","category-hotel-sector","category-catering-sector-2","category-leisure-sector-2","category-p-en","category-trends-2","category-eating","category-drinking","category-uncategorized-en","category-hospitality","category-sector-2","category-sustainability","category-drinks-sector","category-product-2","category-place","category-promotion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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