At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column \u2018Trends we spotted this week\u2019. With this week links to articles about:<\/p>\n
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Marriott International<\/a> has announced an agreement to acquire citizenM<\/a>, a lifestyle hotel brand known for its tech-savvy, design-focused approach. The deal, valued at $355 million, includes the brand and related IP, and aims to boost Marriott\u2019s presence in the select-service and lifestyle segments.<\/p>\n citizenM currently operates 36 hotels with 8,544 rooms across major cities including New York, London, and Tokyo, with three more hotels opening by mid-2026. The brand, founded in 2008, appeals to modern, value-conscious travelers through smart room design, collaborative lounges, and immersive art. Following the acquisition, citizenM hotels will operate under long-term franchise agreements with Marriott, while the original owners retain real estate ownership. The transaction, expected to close in 2025 pending regulatory approval, is projected to increase Marriott\u2019s net room growth to nearly 5% that year. More details in their press release, link in the title.<\/p>\n The Maybourne Riviera will reopen on 17 June 2025 with exciting new additions. Guests can enjoy abc kitchens riviera by Jean-Georges Vongerichten and La M\u00f4me Riviera beach club<\/a>. The hotel also introduces Surrenne Riviera, a cutting-edge wellness and longevity destination offering personalised treatments and immersive therapies. Unique guest experiences include local wine tastings, yoga with panoramic views, and guided hikes along the C\u00f4te d\u2019Azur. With world-class dining, bespoke wellness, and a rich artistic legacy, The Maybourne Riviera<\/a> offers a luxurious escape perched high above the Mediterranean. A great hotel at an exceptional spot! More details on their website, link in the title.<\/p>\n Mandarin Oriental<\/a> Bodrum is set to host the iconic Gigi Rigolatto pop-up<\/a> this summer, bringing its signature blend of refined Italian flair, vibrant ambiance, and elegant dining to the Turkish Riviera. Known from Paris, Saint-Tropez, Dubai, and Rome, Gigi will offer sun-drenched lunches, sunset bellinis, and unforgettable seaside evenings. Opening in June 2025, the 140-seat terrace overlooks the Aegean sea, surrounded by private beaches and olive groves. A permanent Gigi location is planned for summer 2026, promising guests a timeless mix of luxury, gastronomy, and Mediterranean charm. All details in their press release, link in the title.<\/p>\n We love the Italian idea of making a wedding cake on the spot. We couldn\u2019t find who created the cake but we love the idea! We once had dinner at Alinea in Chicago, who created a pie on the table<\/a> as dessert, very nice to watch. It didn\u2019t take much time but it\u2019s great to watch! Spotted on the account of Loving Haute Couture<\/a>.<\/p>\n <\/p>\nThe Maybourne Riviera reopens for the 2025 season with new culinary, wellbeing and guest experiences<\/strong><\/a><\/h3>\n
Mandarin Oriental Bodrum welcomes Gigi Rigolatto for this summer<\/strong>\u00a0<\/a><\/h3>\n
Making a wedding cake on the spot<\/strong><\/h3>\n
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