{"id":89117,"date":"2025-05-01T15:44:04","date_gmt":"2025-05-01T13:44:04","guid":{"rendered":"https:\/\/www.horecatrends.com\/?p=89117"},"modified":"2025-05-01T15:44:04","modified_gmt":"2025-05-01T13:44:04","slug":"eberhardjes-are-looking-for-lieve-amsterdammers","status":"publish","type":"post","link":"https:\/\/www.horecatrends.com\/en\/eberhardjes-are-looking-for-lieve-amsterdammers\/","title":{"rendered":"Eberhardjes are looking for \u2018Lieve Amsterdammers\u2019"},"content":{"rendered":"<p>Eberhardjes are cookies named after the kind, former mayor of Amsterdam, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Eberhard_van_der_Laan\" target=\"_blank\" rel=\"noopener\">Eberhard van der Laan<\/a>. The Eberhardjes stand for positivity and connection and they\u2019re looking for \u2018Lieve Amsterdammers\u2019 (kind citizens of Amsterdam). During Amsterdam\u2019s 750 anniversary year, anyone can nominate a kind fellow citizen through the Eberhardjes website. These people will be honoured in an online Hall of Fame with beautiful portraits.<\/p>\n<p><em>Entrepreneurs can support the campaign by becoming a pick-up location and displaying promotional materials at their location.<\/em><\/p>\n<p>1 minute read<\/p>\n<p><!--more--><\/p>\n<h3><strong>Everyone can join the \u2018Lieve Amsterdammers\u2019 campaign<\/strong><\/h3>\n<p>Everyone is welcome to participate. <a href=\"https:\/\/www.eberhardjes.nl\/actie\/\" target=\"_blank\" rel=\"noopener\">When you nominate a \u2018Lieve Amsterdammer\u2019<\/a>, you\u2019ll receive two boxes of Eberhardjes at participating locations: one for yourself and one for the person you\u2019ve nominated. Are you an entrepreneur? Then you can highlight the campaign in your business with <a href=\"https:\/\/www.eberhardjes.nl\/over-ons\/ondernemers-lieve-amsterdammer-actie\/\" target=\"_blank\" rel=\"noopener\">free POS materials<\/a>, and you can also become a <a href=\"https:\/\/www.eberhardjes.nl\/actie\/verbinding\/\" target=\"_blank\" rel=\"noopener\">pick-up location<\/a>. This way, the campaign grows through connection.<\/p>\n<p>But who are these \u2018Lieve Amsterdammers\u2019? They can be anyone who does something kind for another person or the city: the neighbour who\u2019s always ready to help, the man who teaches Dutch to a refugee, the shop owner who keeps an eye on the surrounding, or the one who shares a coffee with his lonely neighbour. Ordinary people who make a difference. And in these times, the world could use more positive stories about good people.<\/p>\n<h3><strong>Hall of Fame<\/strong><\/h3>\n<p>On the <a href=\"https:\/\/www.instagram.com\/eberhardjes\" target=\"_blank\" rel=\"noopener\">Eberhardjes<\/a> website, you can nominate \u2018Lieve Amsterdammers\u2019, browse the Hall of Fame, and find pick-up locations. The campaign runs until October 27, 2025 \u2014 the day Amsterdam celebrates its 750th anniversary.<\/p>\n<p>\u201cThere are so many people who help make their street, neighbourhood or city a better place. With this campaign, we\u2019re giving them the recognition they deserve \u2013 not through big marketing campaigns, but through the power of local entrepreneurs and the people of Amsterdam,\u201d say initiators R\u00e9salieke Vlieger and Ineke Kuiper.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Eberhardjes are cookies named after the kind, former mayor of Amsterdam, Eberhard van der Laan. The Eberhardjes stand for positivity and connection and they\u2019re looking <a class=\"readmore\" href=\"https:\/\/www.horecatrends.com\/en\/eberhardjes-are-looking-for-lieve-amsterdammers\/\"> read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[89,98,109,110,113,115,116,80,81,124,85,133,121,123],"tags":[],"class_list":["post-89117","post","type-post","status-publish","format-standard","hentry","category-restaurant-sector","category-hotel-sector","category-trends-2","category-eating","category-hospitality","category-pop-up-main-2","category-co-creation","category-sector-2","category-drinks-sector","category-p-en","category-fast-food-sector","category-retail-sector-2","category-place","category-promotion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Eberhardjes are looking for \u2018Lieve Amsterdammers\u2019 | horecatrends.com<\/title>\n<meta name=\"description\" content=\"The Eberhardjes cookies stand for positivity and connection and they\u2019re looking for \u2018Lieve Amsterdammers\u2019 (kind citizens of Amsterdam).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.horecatrends.com\/en\/eberhardjes-are-looking-for-lieve-amsterdammers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eberhardjes are looking for \u2018Lieve Amsterdammers\u2019 | horecatrends.com\" \/>\n<meta property=\"og:description\" content=\"The Eberhardjes cookies stand for positivity and connection and they\u2019re looking for \u2018Lieve Amsterdammers\u2019 (kind citizens of Amsterdam).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.horecatrends.com\/en\/eberhardjes-are-looking-for-lieve-amsterdammers\/\" \/>\n<meta property=\"og:site_name\" content=\"horecatrends.com\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-01T13:44:04+00:00\" \/>\n<meta name=\"author\" content=\"Marjolein van Spronsen\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marjolein van Spronsen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.horecatrends.com\/en\/eberhardjes-are-looking-for-lieve-amsterdammers\/\",\"url\":\"https:\/\/www.horecatrends.com\/en\/eberhardjes-are-looking-for-lieve-amsterdammers\/\",\"name\":\"Eberhardjes are looking for \u2018Lieve Amsterdammers\u2019 | horecatrends.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.horecatrends.com\/#website\"},\"datePublished\":\"2025-05-01T13:44:04+00:00\",\"author\":{\"@id\":\"https:\/\/www.horecatrends.com\/#\/schema\/person\/6991c37cea63375734df82189bc434f3\"},\"description\":\"The Eberhardjes cookies stand for positivity and connection and they\u2019re looking for \u2018Lieve Amsterdammers\u2019 (kind citizens of Amsterdam).\",\"breadcrumb\":{\"@id\":\"https:\/\/www.horecatrends.com\/en\/eberhardjes-are-looking-for-lieve-amsterdammers\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.horecatrends.com\/en\/eberhardjes-are-looking-for-lieve-amsterdammers\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.horecatrends.com\/en\/eberhardjes-are-looking-for-lieve-amsterdammers\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.horecatrends.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Eberhardjes are looking for \u2018Lieve Amsterdammers\u2019\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.horecatrends.com\/#website\",\"url\":\"https:\/\/www.horecatrends.com\/\",\"name\":\"horecatrends.com\",\"description\":\"Van Spronsen &amp; 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