{"id":89036,"date":"2025-04-25T12:31:34","date_gmt":"2025-04-25T10:31:34","guid":{"rendered":"https:\/\/www.horecatrends.com\/?p=89036"},"modified":"2025-04-25T12:31:34","modified_gmt":"2025-04-25T10:31:34","slug":"heineken-studio-mokum750-a-beer-to-celebrate-750-years-of-amsterdam","status":"publish","type":"post","link":"https:\/\/www.horecatrends.com\/en\/heineken-studio-mokum750-a-beer-to-celebrate-750-years-of-amsterdam\/","title":{"rendered":"Heineken Studio Mokum750 | A beer to celebrate 750 years of Amsterdam"},"content":{"rendered":"

To mark the 750th anniversary of Amsterdam, Heineken has unveiled a specially brewed beer: Heineken\u00ae Studio Mokum750. This unique wheat pilsner was developed in collaboration with five local caf\u00e9 entrepreneurs and is a tribute to the city\u2019s rich caf\u00e9 culture. The beer is a fresh, unfiltered wheat pilsner with a surprising twist on the familiar Heineken flavor: a hint of coriander seed adds a subtle spicy note, while Citra hops deliver extra refreshment.<\/p>\n

1 minute read<\/p>\n

<\/p>\n

Heineken Studio Mokum750 arrived by beer barge <\/strong><\/h3>\n

The festive launch took place on Wednesday, April 23, at Caf\u00e9 De Eland<\/a>, where the first keg arrived by a traditional \u2018beer barge\u2019. At exactly 19:50, a simultaneous toast to the city was held in four other participating caf\u00e9s \u2013 Caf\u00e9 \u2019t Lommertje<\/a>, Coco\u2019s Outback<\/a>, Arie Goudvisch<\/a>, and Caf\u00e9 \u2019t Spuitje<\/a>. With Mokum750, Heineken not only expresses its appreciation for Amsterdam\u2019s caf\u00e9 and pub culture, but also actively supports it. As of Wednesday, Mokum750 is available on tap at over 200 caf\u00e9s in Amsterdam<\/a>.<\/p>\n

Mokum750 | A beer from and for Amsterdam<\/strong><\/h3>\n

Heineken<\/a> has been based in Amsterdam for more than 160 years and is an official partner of the anniversary celebrations. Heineken Studio Mokum750 was created through close collaboration between the brewery, local bar owners, and master brewer Willem van Waesberghe. The result is an unfiltered wheat pilsner with a distinctive \u2018Mokum\u2019 (slang for Amsterdam) character, brewed with wheat and lemon peel, and fermented with Heineken\u2019s signature A-yeast for a smooth, fruity profile.<\/p>\n

\u201cWith Mokum750, we\u2019re not only celebrating the anniversary of the city, but also the caf\u00e9s that form its social heart,\u201d says Jan Bosselaers, Marketing Director of Heineken<\/a> Netherlands. \u201cThese bars are the living rooms of the city, where generations of citizens of Amsterdam come together.\u201d<\/p>\n

The caf\u00e9 as a meeting place<\/strong><\/h3>\n

During the event at Caf\u00e9 De Eland, the Dutch entertainer Robert ten Brink spoke with Heineken historian Demelza van der Maas about the role of Amsterdam\u2019s rich pub life and beer culture throughout the city\u2019s history. The collaborating hospitality entrepreneurs and master brewer Van Waesberghe also shared more about the brewing process and their partnership. The evening ended festively with live Amsterdam-style music from folk singer Daantje Lurks and a generous charcuterie board full of local delicacies, curated by Amsterdam\u2019s pickle king Oos Kesbeke.<\/p>\n

Heineken Studio | A breeding ground for innovation<\/strong><\/h3>\n

Heineken Studio Mokum750 is the first beer to emerge from Heineken Studio, the brand\u2019s new creative test space where brewers experiment with new flavors and innovative brewing techniques. With this special launch, Heineken not only celebrates 750 years of Amsterdam, but also the vibrant caf\u00e9 culture that makes the city so unique.<\/p>\n","protected":false},"excerpt":{"rendered":"

To mark the 750th anniversary of Amsterdam, Heineken has unveiled a specially brewed beer: Heineken\u00ae Studio Mokum750. 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