{"id":88955,"date":"2025-04-18T13:40:37","date_gmt":"2025-04-18T11:40:37","guid":{"rendered":"https:\/\/www.horecatrends.com\/?p=88955"},"modified":"2025-04-18T13:40:37","modified_gmt":"2025-04-18T11:40:37","slug":"heinz-trade-up-in-dubai-from-sachet-clutter-to-ketchup-upgrade","status":"publish","type":"post","link":"https:\/\/www.horecatrends.com\/en\/heinz-trade-up-in-dubai-from-sachet-clutter-to-ketchup-upgrade\/","title":{"rendered":"Heinz Trade-Up in Dubai| From sachet clutter to ketchup upgrade"},"content":{"rendered":"

Heinz Trade-Up in Dubai is tackling a common household dilemma: the overflowing kitchen drawer filled with unused ketchup sachets. A recent survey by Heinz revealed that 70% of UAE residents have unwanted ketchup sachets at home, with nearly half admitting to having 5\u201310 sachets scattered around. Over half of the respondents described this as frustrating, and 60% said they\u2019d be more likely to use the sachets if they were Heinz.<\/p>\n

We think a decluttering of ketchup sachets \u2013 or any other sachet – might work here in Europe as well! \ud83d\ude09 It’s a fun variation on the Heinz Pickle Switch<\/a> that stood in Rotterdam.<\/em><\/p>\n

1 minute read<\/p>\n

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Heinz Trade-Up campaign in Dubai\u2019 with specially designed vending machines<\/strong><\/h3>\n

To solve this and bring a little fun into the mix, Heinz has launched the \u2018Heinz Trade-Up campaign in Dubai, turning clutter into an opportunity. Running from April 16 to 20, the initiative allows residents in Jumeirah Village Circle, Jumeirah Beach Residence, Discovery Gardens, and Bur Dubai to exchange five ketchup sachets\u2014any brand\u2014for a full bottle of Heinz ketchup at specially designed vending machines.<\/p>\n

The campaign gives ketchup lovers a practical and rewarding way to clean out their drawers and upgrade to the brand they actually enjoy. It\u2019s not just about decluttering, but also about reaffirming Heinz\u2019s status as the world\u2019s most beloved ketchup.<\/p>\n

Passant El Ghannam, Marketing Director at Kraft Heinz<\/a> MEA, highlights the idea behind the campaign: “Heinz fans take their ketchup seriously, and their irrational love for it makes it hard to settle for anything less than Heinz. This almost always leads to a sachet stockpile they didn’t sign up for. With the Heinz Trade-Up, we’re giving fans a fun way to upgrade their sachet stash.” Fans can follow Heinz Arabia on Instagram<\/a> for updates and machine locations\u2014while supplies last.<\/p>\n

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Dit bericht op Instagram bekijken<\/div>\n<\/div>\n
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Een bericht gedeeld door Heinz Arabia (@heinzarabia)<\/a><\/p>\n<\/div>\n<\/blockquote>\n