{"id":88739,"date":"2025-03-28T14:19:54","date_gmt":"2025-03-28T13:19:54","guid":{"rendered":"https:\/\/www.horecatrends.com\/?p=88739"},"modified":"2025-03-28T14:19:54","modified_gmt":"2025-03-28T13:19:54","slug":"hans-im-gluck-opens-first-dutch-restaurant-on-the-rembrandtplein-in-amsterdam","status":"publish","type":"post","link":"https:\/\/www.horecatrends.com\/en\/hans-im-gluck-opens-first-dutch-restaurant-on-the-rembrandtplein-in-amsterdam\/","title":{"rendered":"Hans im Gl\u00fcck opens first Dutch restaurant on the Rembrandtplein in Amsterdam"},"content":{"rendered":"

On Thursday April 17, the first Dutch location of the \u2018Better Burger\u2019 chain, Hans im Gl\u00fcck, will open on the bustling Rembrandtplein in Amsterdam. This full-service hospitality brand, which was founded in Munich in 2010, now has 83 restaurants in Germany, 10 in Switzerland and two in Austria. About three-quarters of Hans im Gl\u00fcck’s locations are run by franchisees and franchise opportunities are also coming up in the Netherlands. At this concept, guests can enjoy premium burgers and delicious food, special drinks and good company, all until after midnight.<\/p>\n

2 minutes read<\/p>\n

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Complete dining with a main focus on burgers<\/strong><\/h3>\n

Hans im Gl\u00fcck<\/a> offers guests a high-quality and complete dining, drinking and going out experience. The menu focuses on burgers and they are as diverse as the success chain’s intended audience: with meat, fish, veg and vegan, there is something for every taste. The drinks menu is at least as diverse. Besides beer and soft drinks, the concept offers a generous choice of non-alcoholic, house-made drinks and an exciting and extensive cocktail selection. So the bar is not just a drinks buffet for the restaurant, but an entertainment destination in its own right.<\/p>\n

Hans im Gl\u00fcck refers to Grimm brothers’ fairy tale<\/strong><\/h3>\n

The name Hans im Gl\u00fcck (\u2018Happy Hans\u2019) refers to a fairy tale by the Brothers Grimm, in which Hans exchanges less and less valuable things and eventually becomes happier than ever without possessions. \u201cAnd that is exactly the foundation of Hans im Gl\u00fcck’s success, says Country Director in the Netherlands, Hugo Kruijssen<\/a>. \u2018\u2019Good company, a nice environment, excellent service, delicious food and drinks and that at a fair price – that’s all you need for a great night out\u201d.<\/p>\n

Subtle reference to the fairy tale in the interior <\/strong><\/h3>\n

The interior of the historic building on the Rembrandtplein is a true statement of style and sustainability. It is a perfect mix of modern elements and natural materials, with lots of wood, birch trunks and subtle references to the fairy tale of Hans im Gl\u00fcck. Although the interior honours the restaurant’s name, it is not a fairy tale concept. Instead, it offers an inviting and warm ambience.<\/p>\n

Making people happy and more sustainable every day<\/strong><\/h3>\n

More than 3,500 employees work at Hans im Gl\u00fcck, offering around 25,000 guests a great experience every day. \u2018Making people happy is what Hans im Gl\u00fcck is all about,\u2019 explains Hugo Kruijssen. \u201cThat applies to both our guests and our employees. We like to say yes. Does a guest want eight toppings on his burger? Does an employee want to work flexible shifts? Does a franchisee want to open a second or third location? We always do our utmost to make that possible. This is how we create loyal customers as well as loyal employees and franchisees. We believe in lasting relationships.\u201d<\/p>\n

Sustainability<\/a> also plays a major role in its operations. The company is increasingly introducing plant-based menu items, such as the popular bio-falafel burger, and collaborates with sustainable food-tech innovators such as Greenforce. These efforts were recently awarded with a ProVeg Award, a prestigious recognition for brands at the forefront of the plant-based revolution, for the third time in four years. Animal welfare organisation PETA named Hans im Gl\u00fcck as most vegan-friendly restaurant, a unique for not 100% vegan restaurant chain.<\/p>\n

Franchise opportunities at Hans im Gl\u00fcck<\/strong><\/h3>\n

The organisation offers entrepreneurs a unique opportunity to join a fast-growing brand with ambitious expansion plans in the Netherlands. After opening its first location in Amsterdam<\/a>, the brand intends to have a presence in multiple locations throughout the Netherlands within a short time. Franchise owners<\/a> can benefit from a proven successful concept focusing on premium burgers, innovative cocktails and a top-quality guest experience. With strong brand recognition, extensive operational support and a focus on sustainability and customer satisfaction, Hans im Gl\u00fcck provides a solid foundation for success and growth in the Dutch hospitality industry.<\/p>\n","protected":false},"excerpt":{"rendered":"

On Thursday April 17, the first Dutch location of the \u2018Better Burger\u2019 chain, Hans im Gl\u00fcck, will open on the bustling Rembrandtplein in Amsterdam. This read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[114,124,80,85,89,109,110,111,121],"tags":[],"class_list":["post-88739","post","type-post","status-publish","format-standard","hentry","category-sustainability","category-p-en","category-sector-2","category-fast-food-sector","category-restaurant-sector","category-trends-2","category-eating","category-drinking","category-place"],"acf":[],"yoast_head":"\nHans im Gl\u00fcck opens first Dutch restaurant on the Rembrandtplein in Amsterdam | horecatrends.com<\/title>\n<meta name=\"description\" content=\"Better Burger\u2019 chain from Germany, Hans im Gl\u00fcck, opens its first Dutch restaurant on the 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