{"id":87956,"date":"2024-12-23T14:49:29","date_gmt":"2024-12-23T13:49:29","guid":{"rendered":"https:\/\/www.horecatrends.com\/?p=87956"},"modified":"2024-12-23T14:59:14","modified_gmt":"2024-12-23T13:59:14","slug":"the-outdoor-focused-collection-by-marriott-bonvoy-will-launch-in-2025","status":"publish","type":"post","link":"https:\/\/www.horecatrends.com\/en\/the-outdoor-focused-collection-by-marriott-bonvoy-will-launch-in-2025\/","title":{"rendered":"The outdoor-focused collection by Marriott Bonvoy will launch in 2025"},"content":{"rendered":"

Marriott International is diving into the outdoor travel market by acquiring Postcard Cabins, a startup with 1,200 tiny cabins near U.S. parks and urban hubs. This move supports a new outdoor-focused collection by Marriott Bonvoy launching in 2025, aimed at travellers seeking nature experiences with modern comforts. Alongside Postcard Cabins, Marriott is partnering with Trailborn to cater to the growing demand for upscale outdoor stays.<\/p>\n

3 minutes read<\/p>\n

<\/p>\n

The outdoor-focused collection by Marriott Bonvoy includes the portfolio of Postcard Cabins and Trailborn<\/h3>\n

With these outdoor-focused deals, Marriott aims to offer guests and Marriott Bonvoy members more choice in traditional and alternative accommodations in nature-forward destinations, where consumers have shown growing interest in being immersed in nature without sacrificing comfort. Underscoring Marriott\u2019s focus on the outdoor lodging segment, the company plans to launch an outdoor-focused collection in 2025, anchored by these founding deals.<\/p>\n

\u201cMarriott has long been committed to offering incredible travel experiences for every trip purpose. As guests are increasingly interested in nature-immersive travel, we are excited to build on the incredible breadth of our portfolio and welcome the Postcard Cabins and Trailborn portfolios to Marriott Bonvoy as we deliver more accommodations and experiences in awe-inspiring destinations,\u201d said Leeny Oberg, Chief Financial Officer and Executive Vice President, Development, Marriott International. \u201cWhether you\u2019re looking for bespoke lodging near natural wonders, an elevated camping experience, or off the beaten path excursions in nature, our planned outdoor-focused collection is expected to offer a broad array of options for seasoned adventurers and first-time explorers.\u201d<\/p>\n

Immersive Lodging for Outdoor Adventures<\/h3>\n

The Postcard Cabins<\/a> and Trailborn<\/a> portfolios are set to enhance Marriott Bonvoy\u2019s already robust portfolio of exciting destinations across the globe with the addition of alternative accommodations such as tiny homes and cabins in natural destinations and unique lodging near outdoor wonders like national parks, deserts, ski areas and shorelines.<\/p>\n

Postcard Cabins part of\u00a0 the outdoor-focused collection by Marriott Bonvoy<\/h3>\n

Marriott has acquired the Postcard Cabins brand, which was formerly known as Getaway Outposts. The Postcard Cabins portfolio provides individual travellers and small groups the opportunity to unplug and enjoy nature. Each property, which consists of groupings of tiny cabins, is located within two hours\u2019 drive of major metropolitan areas. Set on expansive woodlands, the cabins are dog-friendly and feature modern design, private bathrooms, full kitchens, and ample space between cabins for privacy and relaxation. The current Postcard Cabins portfolio, comprised of 29 properties with over 1,200 cabins across the U.S., will operate under long-term agreements with Marriott. The Postcard Cabins portfolio is also expected to be part of Marriott\u2019s planned outdoor-focused collection with expected integration into Marriott\u2019s system and platforms, including Marriott.com and the Marriott Bonvoy mobile app, in 2025.<\/p>\n

Long-term agreement to add Trailborn\u2019s portfolio to Marriott\u2019s system<\/h3>\n

As an innovative outdoor hospitality brand, Trailborn is focused on bringing bespoke hotels built for adventure to the great American outdoors. Trailborn’s current and pipeline portfolio consists of 559 rooms across five iconic outdoor destinations, with several projects in development. They have locations near Rocky Mountain National Park, Grand Canyon and in Highlands, NC, with properties to come in Wrightsville Beach, NC, and Mendocino, CA. Trailborn offers design-forward accommodations inspired by each property\u2019s unique locale, experience-driven programming, curated food and beverage offerings, and insightful property teams to help guests chart their exploration. Trailborn\u2019s current portfolio will be part of Marriott\u2019s planned outdoor-focused collection, with expected integration into Marriott’s system and platforms, including Marriott.com and the Marriott Bonvoy mobile app, in 2025.<\/p>\n

Exciting development opportunities for franchisees and owners<\/h3>\n

With a focus on upscale and upper-upscale accommodations in nature-forward destinations, Marriott\u2019s anticipated outdoor-focused collection is expected to be conversion friendly, providing exciting opportunities for franchisees, owners and developers looking to affiliate their outdoor-focused properties with Marriott\u2019s powerful portfolio and Marriott Bonvoy, with over 219 million members.<\/p>\n

We have written about Marriott Bonvoy<\/a> before.\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Marriott International is diving into the outdoor travel market by acquiring Postcard Cabins, a startup with 1,200 tiny cabins near U.S. parks and urban hubs. read more<\/a><\/p>\n","protected":false},"author":30,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[80,98,105,109,113,124,120,121],"tags":[],"class_list":["post-87956","post","type-post","status-publish","format-standard","hentry","category-sector-2","category-hotel-sector","category-leisure-sector-2","category-trends-2","category-hospitality","category-p-en","category-product-2","category-place"],"acf":[],"yoast_head":"\nThe outdoor-focused collection by Marriott Bonvoy will launch in 2025 | horecatrends.com<\/title>\n<meta name=\"description\" content=\"Marriott International signed deals with Postcard Cabins and Trailborn, to launch an outdoor-focused collection by Marriott Bonvoy in 2025.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.horecatrends.com\/en\/the-outdoor-focused-collection-by-marriott-bonvoy-will-launch-in-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The outdoor-focused collection by Marriott Bonvoy will launch in 2025 | horecatrends.com\" \/>\n<meta property=\"og:description\" content=\"Marriott International signed deals with Postcard Cabins and Trailborn, to launch an outdoor-focused collection by Marriott Bonvoy in 2025.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.horecatrends.com\/en\/the-outdoor-focused-collection-by-marriott-bonvoy-will-launch-in-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"horecatrends.com\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-23T13:49:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-23T13:59:14+00:00\" \/>\n<meta name=\"author\" content=\"Stagiaire Spronsen\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stagiaire Spronsen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.horecatrends.com\/en\/the-outdoor-focused-collection-by-marriott-bonvoy-will-launch-in-2025\/\",\"url\":\"https:\/\/www.horecatrends.com\/en\/the-outdoor-focused-collection-by-marriott-bonvoy-will-launch-in-2025\/\",\"name\":\"The outdoor-focused collection by Marriott Bonvoy will launch in 2025 | horecatrends.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.horecatrends.com\/#website\"},\"datePublished\":\"2024-12-23T13:49:29+00:00\",\"dateModified\":\"2024-12-23T13:59:14+00:00\",\"author\":{\"@id\":\"https:\/\/www.horecatrends.com\/#\/schema\/person\/cf55298b23a18796550d764d349d4e1b\"},\"description\":\"Marriott International signed deals with Postcard Cabins and Trailborn, to launch an outdoor-focused collection by Marriott Bonvoy in 2025.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.horecatrends.com\/en\/the-outdoor-focused-collection-by-marriott-bonvoy-will-launch-in-2025\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.horecatrends.com\/en\/the-outdoor-focused-collection-by-marriott-bonvoy-will-launch-in-2025\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.horecatrends.com\/en\/the-outdoor-focused-collection-by-marriott-bonvoy-will-launch-in-2025\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.horecatrends.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The outdoor-focused collection by Marriott Bonvoy will launch in 2025\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.horecatrends.com\/#website\",\"url\":\"https:\/\/www.horecatrends.com\/\",\"name\":\"horecatrends.com\",\"description\":\"Van Spronsen & Partners horeca-advies\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.horecatrends.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.horecatrends.com\/#\/schema\/person\/cf55298b23a18796550d764d349d4e1b\",\"name\":\"Stagiaire Spronsen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.horecatrends.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c5f5c4126701b26a6c783a26db7160a94aa3d653e1785878adfe139abcefa7b9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c5f5c4126701b26a6c783a26db7160a94aa3d653e1785878adfe139abcefa7b9?s=96&d=mm&r=g\",\"caption\":\"Stagiaire Spronsen\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The outdoor-focused collection by Marriott Bonvoy will launch in 2025 | horecatrends.com","description":"Marriott International signed deals with Postcard Cabins and Trailborn, to launch an outdoor-focused collection by Marriott Bonvoy in 2025.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.horecatrends.com\/en\/the-outdoor-focused-collection-by-marriott-bonvoy-will-launch-in-2025\/","og_locale":"en_US","og_type":"article","og_title":"The outdoor-focused collection by Marriott Bonvoy will launch in 2025 | horecatrends.com","og_description":"Marriott International signed deals with Postcard Cabins and Trailborn, to launch an outdoor-focused collection by Marriott Bonvoy in 2025.","og_url":"https:\/\/www.horecatrends.com\/en\/the-outdoor-focused-collection-by-marriott-bonvoy-will-launch-in-2025\/","og_site_name":"horecatrends.com","article_published_time":"2024-12-23T13:49:29+00:00","article_modified_time":"2024-12-23T13:59:14+00:00","author":"Stagiaire Spronsen","twitter_misc":{"Written by":"Stagiaire Spronsen","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.horecatrends.com\/en\/the-outdoor-focused-collection-by-marriott-bonvoy-will-launch-in-2025\/","url":"https:\/\/www.horecatrends.com\/en\/the-outdoor-focused-collection-by-marriott-bonvoy-will-launch-in-2025\/","name":"The outdoor-focused collection by Marriott Bonvoy will launch in 2025 | horecatrends.com","isPartOf":{"@id":"https:\/\/www.horecatrends.com\/#website"},"datePublished":"2024-12-23T13:49:29+00:00","dateModified":"2024-12-23T13:59:14+00:00","author":{"@id":"https:\/\/www.horecatrends.com\/#\/schema\/person\/cf55298b23a18796550d764d349d4e1b"},"description":"Marriott International signed deals with Postcard Cabins and Trailborn, to launch an outdoor-focused collection by Marriott Bonvoy in 2025.","breadcrumb":{"@id":"https:\/\/www.horecatrends.com\/en\/the-outdoor-focused-collection-by-marriott-bonvoy-will-launch-in-2025\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.horecatrends.com\/en\/the-outdoor-focused-collection-by-marriott-bonvoy-will-launch-in-2025\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.horecatrends.com\/en\/the-outdoor-focused-collection-by-marriott-bonvoy-will-launch-in-2025\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.horecatrends.com\/en\/"},{"@type":"ListItem","position":2,"name":"The outdoor-focused collection by Marriott Bonvoy will launch in 2025"}]},{"@type":"WebSite","@id":"https:\/\/www.horecatrends.com\/#website","url":"https:\/\/www.horecatrends.com\/","name":"horecatrends.com","description":"Van Spronsen & Partners horeca-advies","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.horecatrends.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.horecatrends.com\/#\/schema\/person\/cf55298b23a18796550d764d349d4e1b","name":"Stagiaire Spronsen","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.horecatrends.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c5f5c4126701b26a6c783a26db7160a94aa3d653e1785878adfe139abcefa7b9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c5f5c4126701b26a6c783a26db7160a94aa3d653e1785878adfe139abcefa7b9?s=96&d=mm&r=g","caption":"Stagiaire Spronsen"}}]}},"_links":{"self":[{"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/posts\/87956","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/comments?post=87956"}],"version-history":[{"count":4,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/posts\/87956\/revisions"}],"predecessor-version":[{"id":87962,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/posts\/87956\/revisions\/87962"}],"wp:attachment":[{"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/media?parent=87956"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/categories?post=87956"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/tags?post=87956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}