{"id":84909,"date":"2024-04-09T15:11:47","date_gmt":"2024-04-09T13:11:47","guid":{"rendered":"https:\/\/www.horecatrends.com\/?p=84909"},"modified":"2024-04-09T15:11:47","modified_gmt":"2024-04-09T13:11:47","slug":"smells-like-mcdonalds","status":"publish","type":"post","link":"https:\/\/www.horecatrends.com\/en\/smells-like-mcdonalds\/","title":{"rendered":"Smells Like McDonald’s"},"content":{"rendered":"

In everyday settings like elevators, subways, or conference rooms, one often encounters a familiar scent: McDonald’s. Though unseen, its presence is unmistakable, akin to the brand’s iconic logo or jingle. That is why McDonald’s Netherlands leveraged their iconic smell in their latest campaign.<\/p>\n

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1 minute read<\/p>\n

Smells Like McDonald\u2019s billboards<\/strong><\/h3>\n

For decades, McDonald’s has seduced taste buds around the globe, making it one of the most beloved and recognizable brands out there. But the brand realized that there’s something just as memorable for consumers as their golden arches, products, or jingle: their smell.<\/p>\n

McDonald’s Netherlands<\/a> put this to the test with their – Smells Like McDonald\u2019s – billboards. A series of plain yellow and red billboards were placed in Utrecht and Leiden. The prints appear to be empty at first glance, but as passers-by approach within 5 meters, they are greeted with the distinct aroma of McDonald’s French Fries, coming from inside the billboard. This is the first time that a billboard has been used to diffuse the McDonald’s scent, making the recognizable smell its most important brand asset.<\/p>\n

Check their video about this campaign here, (the text continues below the video).<\/p>\n