{"id":81969,"date":"2023-07-18T15:03:48","date_gmt":"2023-07-18T13:03:48","guid":{"rendered":"https:\/\/www.horecatrends.com\/?p=81969"},"modified":"2023-07-18T15:03:48","modified_gmt":"2023-07-18T13:03:48","slug":"shirokimono-sake-art-innovation","status":"publish","type":"post","link":"https:\/\/www.horecatrends.com\/en\/shirokimono-sake-art-innovation\/","title":{"rendered":"SHIROKIMONO | Sake + Art Innovation"},"content":{"rendered":"

Nozomi Japan Inc. is expanding its business to the world and will hold reception tasting events in the U.S. and\u00a0France\u00a0for their fermentation + art themed high brand sake “SHIROKIMONO”. This sparkling sake will only be available at selected restaurants in 2023 and there will be no general release.<\/p>\n

<\/p>\n

1 minute read<\/p>\n

Nozomi Japan started selling their sake in 2022 on the closed market for their V.I.P. clients. Their sparkling sake “IWAU”, which gained a good reputation among Michelin chefs and sommeliers, became a hot topic due to its luxurious aroma and sourness created by a unique recipe which uses plenty of citric koji, allowing you to experience a new world of sake that you have never experienced before. You can enjoy it as ap\u00e9ritif, or you can also drink it with your meals. It pairs well with a wide range of cuisines such as Japanese, French, Chinese, and so on.<\/p>\n

SHIROKIMONO Sake is seen as a form of art<\/strong><\/h3>\n

SHIROKIMONO Sake<\/a> is made at a sake brewery with 475 years of history, using carefully selected water, rice, and microorganisms such as koji and yeast. Nozomi Japan consider the taste created by these elements to be an art, and they collaborate with world-famous artists and pair it with paintings.<\/p>\n

About SHIROKIMONO<\/strong><\/h3>\n

Fermentation, the oldest biotechnology process, is an art created by nature. SHIROKIMONO is sold not only in\u00a0Japan\u00a0but also elsewhere in the world to share the concept of combining fermentation + art.<\/p>\n

The exclusive sake brewer introduced a fabless style sake brewery system to create the sake he wants. It is a unique method to brew an unparalleled sake and create its taste using yeast that grows in a sake brewery with a long history.<\/p>\n

Sparkling Sake \u2018IWAU\u2019 <\/a>has become a hot topic among young wealthy people due to its champagne-like flavours, and it is used for celebrations such as weddings and parties. Nozomi Japan is expected to announce a new collaborative product with world-famous artists this year (2023).<\/p>\n

This Thursday there is a tasting in Paris with a well-known sommelier at Kinas\u00e9<\/a>, for which you need a reservation. And they regularly organize tastings in America. In their press release they mention the restaurants where you can taste it in Japan: Gion Matayoshi \u2013 Kyoto; MAZ\u2013Tokyo; MOTOI \u2013 Kyoto; Hotel Centara Grand \u2013 Osaka; Sushi Takehan Wakatsuki \u2013 Tokyo; Asada\u2013Tokyo; Sushi Tanpei\u2013Osaka; Hachimenroppi\u2013Nigata and Kyoshotei\u2013Tokyo.<\/p>\n","protected":false},"excerpt":{"rendered":"

Nozomi Japan Inc. is expanding its business to the world and will hold reception tasting events in the U.S. and\u00a0France\u00a0for their fermentation + art themed read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[109,111,112,116,124,80,81,89,120,123],"tags":[],"class_list":["post-81969","post","type-post","status-publish","format-standard","hentry","category-trends-2","category-drinking","category-design-main-2","category-co-creation","category-p-en","category-sector-2","category-drinks-sector","category-restaurant-sector","category-product-2","category-promotion"],"acf":[],"yoast_head":"\nSHIROKIMONO | Sake + Art Innovation | horecatrends.com<\/title>\n<meta name=\"description\" content=\"'SHIROKIMONO' a premium sparkling sake is expanding worldwide - 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