{"id":81356,"date":"2023-06-02T16:17:24","date_gmt":"2023-06-02T14:17:24","guid":{"rendered":"https:\/\/www.horecatrends.com\/?p=81356"},"modified":"2023-06-02T16:17:24","modified_gmt":"2023-06-02T14:17:24","slug":"introducing-hiltons-new-extended-stay-brand","status":"publish","type":"post","link":"https:\/\/www.horecatrends.com\/en\/introducing-hiltons-new-extended-stay-brand\/","title":{"rendered":"Introducing Hilton&#8217;s New Extended-Stay Brand"},"content":{"rendered":"<p>Hilton\u2019s inventive new extended-stay brand is designed to meet the needs of the rapidly expanding $300 billion workforce travel market. Launching in the U.S. under the working title Project H3, this lower midscale, extended-stay solution is the newest addition to Hilton&#8217;s portfolio of world-class brands. The product provides a reliable and consistent foundation for the long stay, allowing guests to make the most out of every day, and delivers an exciting investment option for developers looking to diversify their portfolio under the <a href=\"https:\/\/www.instagram.com\/hilton\/\" target=\"_blank\" rel=\"noopener\">Hilton<\/a> name. <!--more--><\/p>\n<p>Reading time: 2 minutes<\/p>\n<h3>Deliberate Design<\/h3>\n<p>This product will reimagine core design elements from the ground up and deliver all the essential amenities in a warm, comfortable, yet delightfully modern way.\u00a0Guests are welcomed by the hotel\u2019s inviting exterior, designed to include warm wood tones, and a modern farmhouse-inspired palette with light industrial touches. Outdoor patios are outfitted with grills, a communal fire pit and comfortable seating to make our guests feel like they are truly coming home.<\/p>\n<h3>Spacious Apartment-Style Accommodations<\/h3>\n<p>The thoughtfully designed stylish suites feature an adaptable layout with four distinct areas for guests to rest, work, cook and refresh, which seamlessly bridge the gap between comfort and functionality. Ample storage space, efficient closet design, and movable, multi-purpose furniture enable guests to seamlessly enjoy\u00a0the thoughtfully designed space.\u00a0This includes a fully equipped kitchen with a full-sized refrigerator, dishwasher, microwave, two-burner stovetop and more, as well as a spacious bathroom design, focusing attention on the amenities long-stay guests value most.<\/p>\n<h3>Non-traditional Lobby Experience<\/h3>\n<p>Hilton has elevated the extended stay guest experience with a hyper-functional lobby, called The Hive, providing easy access to all amenities. Designed to be inviting for guests and operationally friendly for team members, this non-traditional lobby creates a perfect balance of friendly smiles and self-sufficiency during every guest\u2019s stay. The Hive lobby allows sight lines from the front desk to fitness, laundry, and a simple retail market, creating a safe and welcoming environment for guests, whether they are looking to grab a great cup of coffee, fit in a workout or start their laundry.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hilton\u2019s inventive new extended-stay brand is designed to meet the needs of the rapidly expanding $300 billion workforce travel market. Launching in the U.S. under <a class=\"readmore\" href=\"https:\/\/www.horecatrends.com\/en\/introducing-hiltons-new-extended-stay-brand\/\"> read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[112,113,124,80,98,109,120],"tags":[],"class_list":["post-81356","post","type-post","status-publish","format-standard","hentry","category-design-main-2","category-hospitality","category-p-en","category-sector-2","category-hotel-sector","category-trends-2","category-product-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Introducing Hilton&#039;s New Extended-Stay Brand | horecatrends.com<\/title>\n<meta name=\"description\" content=\"Hilton launches its new brand - Project H3 is designed to respond to the high demand for extended-stay accommodations\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.horecatrends.com\/en\/introducing-hiltons-new-extended-stay-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Introducing Hilton&#039;s New Extended-Stay Brand | horecatrends.com\" \/>\n<meta property=\"og:description\" content=\"Hilton launches its new brand - Project H3 is designed to respond to the high demand for extended-stay accommodations\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.horecatrends.com\/en\/introducing-hiltons-new-extended-stay-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"horecatrends.com\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-02T14:17:24+00:00\" \/>\n<meta name=\"author\" content=\"Marjolein van Spronsen\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marjolein van Spronsen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.horecatrends.com\/en\/introducing-hiltons-new-extended-stay-brand\/\",\"url\":\"https:\/\/www.horecatrends.com\/en\/introducing-hiltons-new-extended-stay-brand\/\",\"name\":\"Introducing Hilton's New Extended-Stay Brand | horecatrends.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.horecatrends.com\/#website\"},\"datePublished\":\"2023-06-02T14:17:24+00:00\",\"author\":{\"@id\":\"https:\/\/www.horecatrends.com\/#\/schema\/person\/6991c37cea63375734df82189bc434f3\"},\"description\":\"Hilton launches its new brand - Project H3 is designed to respond to the high demand for extended-stay accommodations\",\"breadcrumb\":{\"@id\":\"https:\/\/www.horecatrends.com\/en\/introducing-hiltons-new-extended-stay-brand\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.horecatrends.com\/en\/introducing-hiltons-new-extended-stay-brand\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.horecatrends.com\/en\/introducing-hiltons-new-extended-stay-brand\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.horecatrends.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Introducing Hilton&#8217;s New Extended-Stay Brand\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.horecatrends.com\/#website\",\"url\":\"https:\/\/www.horecatrends.com\/\",\"name\":\"horecatrends.com\",\"description\":\"Van Spronsen &amp; 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