Recently, The Kraft Heinz Company unveiled HEINZ REMIX\u2122, the first customizable and IoT-enabled digital sauce dispenser to launch that allows consumers to personalize their own flavor creations. Developed in record speed \u2013 6 months from initial brief to the physical product \u2013 with over 200 potential sauce combinations, HEINZ REMIX\u2122 is the latest innovation from the Company\u2019s foodservice or \u2018Away From Home\u2019 (AFH) division, which is a key growth platform as outlined in the Company\u2019s long-term strategy.<\/p>\n
<\/p>\n
2 minutes read<\/p>\n
HEINZ\u00ae is no stranger to unique sauce combinations that satisfy fans\u2019 cravings & needs (like MAYOCHUP\u00ae<\/a>!). Now, HEINZ REMIX\u2122 is taking personalized sauces to new heights, creating a first for the sauce and foodservice category. The free-standing machine is touchscreen operated, enabling consumers to first select from a range of \u2018bases\u2019 \u2013 currently HEINZ Ketchup, Ranch, 57\u00ae Sauce, and BBQ Sauce \u2013 then personalize further with one or more \u2018enhancers\u2019 \u2013 currently Jalape\u00f1o, Smoky Chipotle, Buffalo, and Mango \u2013 at their preferred intensity level (low, medium, high).<\/p>\n \u201cAs a company, we\u2019re transforming through innovation by making bigger, more intentional bets to fuel our growth and create new experiences for consumers,\u201d said Alan Kleinerman, Vice President of Disruption, Kraft Heinz<\/a>. \u201cHEINZ REMIX\u2122 is a great example of this consumer-first approach to innovation. We\u2019re changing the game for foodservice operators and sauce lovers – dipping will never be the same. With HEINZ REMIX\u2122, it\u2019s more than a sauce dispenser; it\u2019s an insights engine and business model enabler that will help Kraft Heinz understand and respond to consumer trends and flavor preferences in real-time. Who knows \u2013 maybe our next new sauce combination will come from a superfan using HEINZ REMIX\u2122!\u201d<\/p>\n Kraft Heinz did debut HEINZ REMIX\u00a0 at the National Restaurant Association Show in Chicago (May 20-23, 2023), with plans to pilot the innovation with restaurant operators in late 2023 to early 2024. Check out the video below about the HEINZ REMIX.<\/p>\nConsumer-first approach to innovation<\/strong><\/h3>\n