{"id":78427,"date":"2022-08-26T10:00:20","date_gmt":"2022-08-26T08:00:20","guid":{"rendered":"https:\/\/www.horecatrends.com\/?p=78427"},"modified":"2022-08-26T10:00:39","modified_gmt":"2022-08-26T08:00:39","slug":"trends-we-spotted-week-34-2022","status":"publish","type":"post","link":"https:\/\/www.horecatrends.com\/en\/trends-we-spotted-week-34-2022\/","title":{"rendered":"Trends we spotted | Week 34"},"content":{"rendered":"<p>At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column \u2018Trends we spotted this week\u2019.<\/p>\n<p><em>With this week links to articles about amongst others <strong>on-demand pay<\/strong>, a restaurant chain, honeygrow, offers their employees the possibility of daily payments. And Pizza Hut Japan created a new base for pizza\u2019s: <strong>Rice Pizza<\/strong>. <\/em><\/p>\n<p><strong><em>Lucia&#8217;s Pizza in St. Louis<\/em><\/strong><em> is seeking a paid \u2018Nonna\u2019 to serve as a social media ambassador. Great idea? \u00a0And <strong>NapkinAds<\/strong> (napkins as ads) has reached a business milestone by partnering with over 100,000 restaurants and bars in the USA.<\/em><\/p>\n<p><em>Dominique Ansel Workshop in Flatiron, New York has a\u00a0 collaboration with Nami Nori, the team-up created a trio of <strong>\u2018Mochi Ice Cream Temaki\u2019<\/strong>. Looks delicious! And actor and Comedian, Kevin Hart, has opened Hart House, a vegan fast food restaurant in LA.<\/em><\/p>\n<p><strong><em>Diageo <\/em><\/strong><em>announced plans for a \u20ac200 million investment in Ireland\u2019s first purpose-built <strong>carbon neutral brewery<\/strong> in Kildare. And a commitment to more <strong>sustainable chicken farming<\/strong> by McDonald\u2019s. <\/em><\/p>\n<p><strong><em>Immersive Gamebox<\/em><\/strong><em> partners with Netflix to offer a <strong>\u2018Squid Game\u2019 experience<\/strong>, they recently started with placing \u2018blackboxes\u2019 to play in, on the streets of Hamburg and other German cities. And we spotted a <strong>\u2018Cold Brew\u2019 made without coffee beans<\/strong> by Atomo.<\/em><\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: center;\"><strong>Click on the title if you like to read the full article. Enjoy reading!<\/strong><\/p>\n<h3><a href=\"https:\/\/www.prnewswire.com\/news-releases\/popular-fast-casual-restaurant-honeygrow-partners-with-dailypay-to-boost-hiring-and-employee-tenure-301607244.html\" target=\"_blank\" rel=\"noopener\"><strong>On-demand pay | honeygrow employees can receiving daily payments<\/strong><\/a><\/h3>\n<p><a href=\"https:\/\/www.instagram.com\/honeygrow\/\" target=\"_blank\" rel=\"noopener\">Honeygrow<\/a>, a Philadelphia-based fast casual concept with 29 locations in Delaware, Maryland, Massachusetts, New Jersey, New York, Pennsylvania and Virginia is joining forces with <a href=\"https:\/\/www.instagram.com\/dailypay\/\" target=\"_blank\" rel=\"noopener\">DailyPay, the leader in on-demand pay<\/a> to offer employees access to earned pay after completing a shift. Ultimately, DailyPay&#8217;s benefit allows employees to access their pay as they earn it, eliminating the need for payday loans and overdraft fees as they can pay bills, save, spend, or invest on their own schedules. More in their press release, link in the title.<\/p>\n<h3><a href=\"https:\/\/www.prnewswire.com\/news-releases\/napkinads-sets-the-bar-high-with-exclusively-partnering-with-over-100-000-restaurants-and-bars-301609526.html\" target=\"_blank\" rel=\"noopener\"><strong>NapkinAds sets the bar high with exclusively partnering with over 100,000 restaurants and bars<\/strong><\/a><\/h3>\n<p>Reimagining napkins as a blank slate for advertising, <a href=\"https:\/\/www.linkedin.com\/company\/napkinadvert\/about\/\" target=\"_blank\" rel=\"noopener\">NapkinAds<\/a> has reached a business milestone by partnering with over 100,000 restaurants and bars nationwide. Founded just over two years ago, the firm noticed the use of QR codes was increasing, for example to access digital bar and restaurant menus during the pandemic. That inspired the founders of NapkinAds to create branded cocktail, lunch and dispenser napkins with a logo and clearly visible message to appeal to people eager to dine out. According to the company: The average person stays at a restaurant for 45 minutes; 93% read NapkinAds; Up to 108M+ branded napkins are distributed each month; 5.7% of people share their branded napkin ads on social media and 3% of people scan the branded napkin QR codes. More details in their press release, link in the title.<\/p>\n<h3><a href=\"https:\/\/www.pizzamarketplace.com\/news\/lucias-pizza-seeks-paid-social-media-grandma\/\" target=\"_blank\" rel=\"noopener\"><strong>Great marketing example | Lucia&#8217;s Pizza seeks paid social media grandma<\/strong><\/a><\/h3>\n<p><a href=\"https:\/\/www.instagram.com\/luciaspizza\/?hl=en\" target=\"_blank\" rel=\"noopener\">Lucia&#8217;s Pizza<\/a> in St. Louis is on the hunt for a grandma, the brand is seeking a paid \u2018Nonna\u2019 to serve as a social media ambassador. Applications are open through Sept. 16. with headshots and video submissions. The winner completes two hours of videos and photoshoots a month to be posted on Lucia&#8217;s Pizza social media platforms. More details in the article of Pizza Market Place, link in the title. Great idea!<\/p>\n<h3><a href=\"https:\/\/soranews24.com\/2022\/08\/18\/rice-pizza-pizza-hut-creates-a-new-base-for-customers-in-japan\/\" target=\"_blank\" rel=\"noopener\"><strong>Rice Pizza | Pizza Hut creates a new base for customers in Japan<\/strong><\/a><\/h3>\n<p><a href=\"https:\/\/www.instagram.com\/pizza_hut_japan\/\" target=\"_blank\" rel=\"noopener\">Pizza Hut Japan<\/a> will be introducing local customers to\u2026Rice Pizza or \u2018Gohan Pizza\u2019, according the article at SoraNews24, link in the title. \u2018Gohan Pizza\u2019 as rice pizza is called in Japanese, swaps the traditional dough base for one made with rice. Pizza Hut is using the concept to replace the wheat in pizza, calling it \u2018a new sensation\u2019. The new pizzas will be available as part of the \u201cGohan Pizza My Box\u201d set, which is designed for one person, and includes three mini pizzas and a side of fries and two chicken nuggets. More details in the article.<\/p>\n<h3><a href=\"https:\/\/hypebeast.com\/2022\/8\/dominique-ansel-nami-nori-mochi-ice-cream-temaki-collaboration-info\" target=\"_blank\" rel=\"noopener\"><strong>Mochi Ice Cream Temakis | By Dominique Ansel Workshop and Nami Nori<\/strong><\/a><\/h3>\n<p>James Beard award-winning chef Dominique Ansel of <a href=\"https:\/\/www.instagram.com\/dominiqueanselworkshop\/\" target=\"_blank\" rel=\"noopener\">Dominique Ansel Workshop<\/a> in Flatiron, New York has a collaboration with <a href=\"https:\/\/www.instagram.com\/naminori.nyc\/\" target=\"_blank\" rel=\"noopener\">Nami Nori<\/a>, the West Village Japanese restaurant that specializes in open temaki. The team-up created a trio of \u2018Mochi Ice Cream Temaki\u2019 served in crispy handmade rice flour temaki tuile shells. More details on Hypebeast, link in the title.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/ChVTKylue_j\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Dit bericht op Instagram bekijken<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/ChVTKylue_j\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Een bericht gedeeld door Dominique Ansel Workshop (@dominiqueanselworkshop)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<h3><a href=\"https:\/\/theveganreview.com\/vegan-hart-house-restaurant-opened-by-kevin-hart\/\" target=\"_blank\" rel=\"noopener\"><strong>Vegan Hart House restaurant opened by Kevin Hart<\/strong><\/a><\/h3>\n<p>Actor and Comedian, Kevin Hart, has always been a health enthusiast, and this has extended into his eating habits too. Adding to his many accomplishments, Hart can now add Restauranteur to his accolade, having opened <a href=\"https:\/\/www.instagram.com\/myharthouse\/\" target=\"_blank\" rel=\"noopener\">Hart House<\/a>, a vegan fast food restaurant in LA. Hart House is aiming to be a different kind of fast food establishment, serving healthy, plant-based options to customers. Moreover, there will be no ingredients that have preservatives, antibiotics, or artificial colours included \u2013 with the menu filled with burgers, sandwiches, fries, as well as other sides, such as kale crunch side salad side, and crispy tots. To drink, there will be milkshakes, ice teas, limeades, plus more.<\/p>\n<h3><a href=\"https:\/\/www.diageo.com\/en\/news-and-media\/press-releases\/2022\/diageo-announces-plans-for-a-200-million-investment-in-ireland-s-first-purpose-built-carbon-neutral-brewery-in-kildare\" target=\"_blank\" rel=\"noopener\"><strong>Diageo announced plans for a \u20ac200 million investment in Ireland\u2019s first purpose-built carbon neutral brewery<\/strong><\/a><\/h3>\n<p><a href=\"https:\/\/www.instagram.com\/diageo\/\" target=\"_blank\" rel=\"noopener\">Diageo<\/a> announced plans to invest \u20ac200 million in Ireland\u2019s first purpose-built carbon neutral brewery on a greenfield site in Littleconnell, Newbridge, Co. Kildare. The new facility will brew lagers and ales including Rockshore, Harp, Hop House 13, Smithwick\u2019s, Kilkenny and Carlsberg. When fully operational with a capacity of 2 million hectolitres, it will be the second largest brewing operation in Ireland after St. James\u2019s Gate and support the future growth of Diageo Ireland\u2019s beer brands.<\/p>\n<p>The state-of-the-art brewery will be powered with 100% renewable energy and will harness the latest process technology to minimise overall energy and water consumption. This will enable the brewery to avoid up to 15,000 metric tons of carbon emissions annually. More in their press release, link in title.<\/p>\n<h3><a href=\"https:\/\/corporate.mcdonalds.com\/corpmcd\/en-us\/our-stories\/article\/OurStories.chicken-welfare-strategy.html\" target=\"_blank\" rel=\"noopener\"><strong>A commitment to more sustainable chicken farming by McDonald\u2019s <\/strong><\/a><\/h3>\n<p>Serving safe, quality food relies on animals that are properly cared for throughout their lives. At McDonald\u2019s, they believe that they have a responsibility to improve the health and welfare of animals in their supply chain.\u202fWhen it comes to chicken, a fan favorite around the world, their approach to sourcing and animal care balances the welfare of the chicken, environmental impact, and the importance of having a resilient and responsible broiler industry.<\/p>\n<p>One of their core principles at McDonald\u2019s is to continually challenge themselves and their suppliers to drive improvements, as they say in their story, link in title. This is reflected in their chicken sustainability strategy, which is based on balancing scientifically robust indicators across animal welfare, human health and the environment. They understand that they must set a high bar to help drive a more sustainable and progressive industry.<\/p>\n<h3><a href=\"https:\/\/techcrunch.com\/2022\/07\/28\/interacting-gaming-company-immersive-gamebox-partners-with-netflix-to-launch-squid-game-experience\/\" target=\"_blank\" rel=\"noopener\"><strong>Immersive Gamebox partners with Netflix to offer a \u2018Squid Game\u2019 experience<\/strong><\/a><\/h3>\n<p><a href=\"https:\/\/www.instagram.com\/immersive.gamebox\/\" target=\"_blank\" rel=\"noopener\">Immersive Gamebox<\/a> former known as Electronic Gamebox built a game based on \u2018Squid Game\u2019 in-house with its game content studio. The title joins a library of licensed IP games, including a life-size \u2018Angry Birds\u2019 game via the recent partnership with <a href=\"https:\/\/www.instagram.com\/rovio\/\" target=\"_blank\" rel=\"noopener\">Rovio Entertainment<\/a>.<\/p>\n<p>We came across Immersive Gamebox before, they installed their \u2018black boxes\u2019 and funny caps in Hamburg and other cities in Germany . A first in continental Europe, for the brand best known in England and the USA. The experience offered here is collective and \u2018phygital\u2019 in the sense of the mix between physical and digital activity. Small groups enter a box whose walls are screens and interact with projections by means of motion capture on simple, funny and friendly games. Check out the video below! We love to play in those boxes with colleagues!<\/p>\n<p><iframe loading=\"lazy\" title=\"Electric Gamebox - The Experience\" width=\"770\" height=\"433\" src=\"https:\/\/www.youtube.com\/embed\/VFllO1V2Eqs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h3><a href=\"https:\/\/atomocoffee.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Cold Brew made without coffee beans by Atomo <\/strong><\/a><\/h3>\n<p>We spotted the Cold Brew by Atomo because we kept following them after we wrote about <a href=\"https:\/\/www.horecatrends.com\/en\/startup-atomo-created-the-future-of-coffee-they-hacked-the-coffee-bean\/\" target=\"_blank\" rel=\"noopener\">Atomo back in 2019<\/a>. <a href=\"https:\/\/www.instagram.com\/atomocoffee\/\" target=\"_blank\" rel=\"noopener\">Atomo<\/a> created the future of coffee; coffee without a bean. \u00a0The Seattle-based start-up creates a canned beverage that strongly resembles real coffee with date seeds, grape skin and chicory root. They even include caffeine sourced from tea. And now they bring a cold brew made without coffee beans on the market.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends <a class=\"readmore\" href=\"https:\/\/www.horecatrends.com\/en\/trends-we-spotted-week-34-2022\/\"> read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[80,114,81,85,89,98,104,124,109,110,111,112,113,120,121,123,122],"tags":[],"class_list":["post-78427","post","type-post","status-publish","format-standard","hentry","category-sector-2","category-sustainability","category-drinks-sector","category-fast-food-sector","category-restaurant-sector","category-hotel-sector","category-catering-sector-2","category-p-en","category-trends-2","category-eating","category-drinking","category-design-main-2","category-hospitality","category-product-2","category-place","category-promotion","category-people"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Trends we spotted | Week 34 | horecatrends.com<\/title>\n<meta name=\"description\" content=\"Trends we spotted week 34 2022 - about on-demand pay at honeygrow, rice pizza, NapkinAds and Immersive Gamebox.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.horecatrends.com\/en\/trends-we-spotted-week-34-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trends we spotted | Week 34 | horecatrends.com\" \/>\n<meta property=\"og:description\" content=\"Trends we spotted week 34 2022 - about on-demand pay at honeygrow, rice pizza, NapkinAds and Immersive Gamebox.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.horecatrends.com\/en\/trends-we-spotted-week-34-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"horecatrends.com\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-26T08:00:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-26T08:00:39+00:00\" \/>\n<meta name=\"author\" content=\"Marjolein van Spronsen\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marjolein van Spronsen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.horecatrends.com\/en\/trends-we-spotted-week-34-2022\/\",\"url\":\"https:\/\/www.horecatrends.com\/en\/trends-we-spotted-week-34-2022\/\",\"name\":\"Trends we spotted | Week 34 | horecatrends.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.horecatrends.com\/#website\"},\"datePublished\":\"2022-08-26T08:00:20+00:00\",\"dateModified\":\"2022-08-26T08:00:39+00:00\",\"author\":{\"@id\":\"https:\/\/www.horecatrends.com\/#\/schema\/person\/6991c37cea63375734df82189bc434f3\"},\"description\":\"Trends we spotted week 34 2022 - about on-demand pay at honeygrow, rice pizza, NapkinAds and Immersive Gamebox.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.horecatrends.com\/en\/trends-we-spotted-week-34-2022\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.horecatrends.com\/en\/trends-we-spotted-week-34-2022\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.horecatrends.com\/en\/trends-we-spotted-week-34-2022\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.horecatrends.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Trends we spotted | Week 34\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.horecatrends.com\/#website\",\"url\":\"https:\/\/www.horecatrends.com\/\",\"name\":\"horecatrends.com\",\"description\":\"Van Spronsen &amp; 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