The taste of coffee with the magic of cooking. This week coffee brand L\u00b4OR Espresso is launching a campaign in collaboration with star chef Joris Bijdendijk. In this campaign Joris takes you along on a sensory journey. Together with L’OR Espresso he dives into the world of coffee; we will get to know a palette of flavors, aromas and matching dishes. The campaign consists of a video series of three episodes that show the versatile and sensory qualities of L\u00b4OR Espresso, in which seduction of the senses is the main focus. According to Joris and L\u00b4OR Espresso, coffee is so much more than a quick caffeine boost. It is great to drink, but just as much fun to cook with. In the videos, viewers learn how to really taste coffee, how to recognize different flavor profiles and how to incorporate coffee into dishes.<\/p>\n
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In our daily routine we are influenced by the hustle and bustle of the day, so we quickly drink a cup of coffee in between our daily chores. However, there is a universal need to lose ourselves in the pleasure of the moment and make the most of all your senses. Drinking coffee and cooking and tasting unique dishes come into their own when we use all our senses. In this campaign Joris, in his own charming way, makes the tasting of different flavors and the use of your senses accessible for everyone. In one of the videos Joris takes the viewer into a true coffee tasting experience and challenges you to join him. By rolling the coffee in a wine glass, the aromas come to their right and the viewer learns to recognize the different taste profiles of L\u00b4OR Espresso<\/a>.<\/p>\n