{"id":76495,"date":"2022-04-01T17:01:47","date_gmt":"2022-04-01T15:01:47","guid":{"rendered":"https:\/\/www.horecatrends.com\/?p=76495"},"modified":"2022-04-01T17:01:47","modified_gmt":"2022-04-01T15:01:47","slug":"wendyverse-wendys-opens-first-restaurant-in-virtual-reality","status":"publish","type":"post","link":"https:\/\/www.horecatrends.com\/en\/wendyverse-wendys-opens-first-restaurant-in-virtual-reality\/","title":{"rendered":"Wendyverse\u2122 | Wendy&#8217;s\u00ae opens first restaurant in virtual reality"},"content":{"rendered":"<p>Wendy&#8217;s\u00ae is teaming up with creators in Meta&#8217;s<u>\u00a0<\/u>Horizon Worlds\u00a0to make (virtual) dreams come true with the grand opening of the\u00a0Wendyverse\u2122\u00a0in <a href=\"https:\/\/www.oculus.com\/experiences\/quest\/2532035600194083\/\" target=\"_blank\" rel=\"noopener\">Horizon Worlds<\/a> on\u00a0April 2. Virtual reality becomes reality as Wendyverse\u2122 gives fans all-new 3D\u00a0opportunities to virtually interact with each other and the brand \u2013 as only Wendy&#8217;s can.<\/p>\n<p><em>Another brand that seeks the Metaverse, recently we read that <\/em><a href=\"https:\/\/www.horecatrends.com\/en\/trends-we-spotted-week-7-2022\/\" target=\"_blank\" rel=\"noopener\">McDonald&#8217;s USA<\/a><em> also has plans in that direction. <\/em><\/p>\n<p>3 minutes read<\/p>\n<p><!--more--><\/p>\n<h3><strong>The Wendyverse\u2122<\/strong><\/h3>\n<p>&#8220;For years we&#8217;ve been meeting our fans in unexpected ways and places with our unique approach to social media, gaming and engagement,&#8221; said\u00a0Carl Loredo, chief marketing officer for The <a href=\"https:\/\/www.instagram.com\/wendys\/\" target=\"_blank\" rel=\"noopener\">Wendy&#8217;s Company<\/a>. &#8220;We&#8217;re excited to take this to the next level by launching the Wendyverse in Meta&#8217;s Horizon Worlds and bringing a totally new dimension of access to our fans. Truly a first of its kind, the Wendyverse bridges the best of today with tomorrow to show up for our fans across every world &#8211; with a Frosty\u00ae and fries in hand.&#8221;<\/p>\n<p>The Wendyverse\u00a0is more than a virtual restaurant. It&#8217;s a virtual Wendy&#8217;s world that\u00a0<em>starts<\/em>\u00a0with a virtual Wendy&#8217;s restaurant. In the first phase of the Wendyverse, fans with a\u00a0<a href=\"https:\/\/www.oculus.com\/quest-2\/\" target=\"_blank\" rel=\"noopener\">Meta\u00a0Quest 2 <\/a>can venture into a whole new delicious world built by community creators:<\/p>\n<ul>\n<li><strong>Wendyverse Town Square Central:\u00a0<\/strong>A Wendy&#8217;s restaurant fans know and love \u2013 replicated in the virtual world. Players can go behind the counter, meet up with friends and get ready for a mouth-watering adventure. Virtual hot &amp; crispy fries, anyone?<\/li>\n<li><strong>Wendyverse Partnership Plaza:<\/strong>Just in time for the madness, players can head over to The Buck BiscuitDome where they can storm the court, shoot hoops with\u00a0a\u00a0virtual Baconator\u00ae and cut the net following a winning shot.\u00a0The Ws don&#8217;t stop there as fans can score a\u00a0Sausage\u00a0or\u00a0Bacon, Egg &amp; Cheese Biscuit\u00a0for just a buck* IRL &#8211;\u00a0in-app or in-restaurant &#8211; from\u00a0April 1 through May 1. \u00a0Yep, biscuit for a buck is back. You&#8217;re going to want to get back into the real world for this one.<\/li>\n<\/ul>\n<h3><strong>Wendyverse |Horizon Worlds<\/strong><\/h3>\n<p>Launched\u00a0in 2021, <a href=\"https:\/\/www.instagram.com\/horizonworlds\/\" target=\"_blank\" rel=\"noopener\">Horizon Worlds<\/a> is a free\u00a0social experience that allows people to explore, play and connect in new and extraordinary ways with immersive VR. Users can discover new places with friends, compete in action-packed games and interactive experiences, and design worlds of their own or be inspired by others. In <a href=\"https:\/\/www.oculus.com\/experiences\/quest\/\" target=\"_blank\" rel=\"noopener\">Horizon Worlds<\/a>, people are more than just visitors \u2014 they&#8217;re part of what makes it great.<\/p>\n<p>&#8220;The full vision of metaverse may be years away, but brands should start experimenting on what their metaverse presence will be now,&#8221; said\u00a0Vishal Shah, Meta&#8217;s Vice President of Metaverse. &#8220;There are experiences like Horizon Worlds which can give people a feeling of what it means to be together in an experience \u2014 it&#8217;s a great place to start.&#8221;<\/p>\n<p>&#8220;Wendy&#8217;s, Meta&#8217;s Creative Shop and Horizon Worlds creators worked together to bring this experience to life,&#8221; said\u00a0Nicky Bell, Meta&#8217;s Vice President of Creative Shop. &#8220;Wendy&#8217;s has always been an innovative leader in how they work with creators &#8211; building this world is a great example of how brands can show up in Horizon Worlds in intentional, meaningful ways with their communities.&#8221;<\/p>\n<p>Those without a Quest\u00a02\u00a0can check out a viewer-only version, and out of this world deals, by visiting <u>Wendyverse.com<\/u> starting\u00a0April 2<strong>.\u00a0<\/strong>See you in the <a href=\"http:\/\/Wendyverse.com\" target=\"_blank\" rel=\"noopener\">Wendyverse<\/a>.<\/p>\n<p><em>*Limited time only at participating U.S. Wendy&#8217;s during breakfast hours. Offer only applies to Bacon or Sausage, Egg and Cheese Biscuits. Not valid in combo. Limit five qualifying items per transaction and per person per day while supplies last.\u00a0 Third-party delivery prices may vary. Check your local Wendy&#8217;s for breakfast hours.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wendy&#8217;s\u00ae is teaming up with creators in Meta&#8217;s\u00a0Horizon Worlds\u00a0to make (virtual) dreams come true with the grand opening of the\u00a0Wendyverse\u2122\u00a0in Horizon Worlds on\u00a0April 2. Virtual <a class=\"readmore\" href=\"https:\/\/www.horecatrends.com\/en\/wendyverse-wendys-opens-first-restaurant-in-virtual-reality\/\"> read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[124,80,85,109,115,117,118,123],"tags":[],"class_list":["post-76495","post","type-post","status-publish","format-standard","hentry","category-p-en","category-sector-2","category-fast-food-sector","category-trends-2","category-pop-up-main-2","category-social-media-main-2","category-tech","category-promotion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wendyverse\u2122 | Wendy&#039;s\u00ae opens first restaurant in virtual reality | horecatrends.com<\/title>\n<meta name=\"description\" content=\"Wendy&#039;s, along with Horizon Worlds, created Wendyverse\u2122, the first-ever immersive virtual 3D experience, their first VR restaurant.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.horecatrends.com\/en\/wendyverse-wendys-opens-first-restaurant-in-virtual-reality\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wendyverse\u2122 | Wendy&#039;s\u00ae opens first restaurant in virtual reality | horecatrends.com\" \/>\n<meta property=\"og:description\" content=\"Wendy&#039;s, along with Horizon Worlds, created Wendyverse\u2122, the first-ever immersive virtual 3D experience, their first VR restaurant.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.horecatrends.com\/en\/wendyverse-wendys-opens-first-restaurant-in-virtual-reality\/\" \/>\n<meta property=\"og:site_name\" content=\"horecatrends.com\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-01T15:01:47+00:00\" \/>\n<meta name=\"author\" content=\"Marjolein van Spronsen\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marjolein van Spronsen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.horecatrends.com\/en\/wendyverse-wendys-opens-first-restaurant-in-virtual-reality\/\",\"url\":\"https:\/\/www.horecatrends.com\/en\/wendyverse-wendys-opens-first-restaurant-in-virtual-reality\/\",\"name\":\"Wendyverse\u2122 | Wendy's\u00ae opens first restaurant in virtual reality | horecatrends.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.horecatrends.com\/#website\"},\"datePublished\":\"2022-04-01T15:01:47+00:00\",\"author\":{\"@id\":\"https:\/\/www.horecatrends.com\/#\/schema\/person\/6991c37cea63375734df82189bc434f3\"},\"description\":\"Wendy's, along with Horizon Worlds, created Wendyverse\u2122, the first-ever immersive virtual 3D experience, their first VR restaurant.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.horecatrends.com\/en\/wendyverse-wendys-opens-first-restaurant-in-virtual-reality\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.horecatrends.com\/en\/wendyverse-wendys-opens-first-restaurant-in-virtual-reality\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.horecatrends.com\/en\/wendyverse-wendys-opens-first-restaurant-in-virtual-reality\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.horecatrends.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Wendyverse\u2122 | Wendy&#8217;s\u00ae opens first restaurant in virtual reality\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.horecatrends.com\/#website\",\"url\":\"https:\/\/www.horecatrends.com\/\",\"name\":\"horecatrends.com\",\"description\":\"Van Spronsen &amp; 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