Novotel, a leading brand within the Accor group, recently announced its latest collaboration with Disney and Pixar\u2019s LUCA \u2013 a family-friendly original feature film about an unforgettable summer for two best friends in the Italian seaside town of Portorosso \u2013 which was released on June 18 on Disney +. Novotel X LUCA does celebrate the launch of the new movie with special offers and delightful surprises for its guests, fans and followers, across more than 40 participating countries, including the United Kingdom, France, South Korea, Canada, China, Mexico, India and many more.<\/p>\n
We have seen many more releases of special offers and surprises by hotels and restaurant chains in collaboration with new movies but we love the social media part of this collaboration. Novotel has created a co-branded advert featuring clips from the film (shown in this article), and they invited guests to capture memories using their Luca-inspired Face Lens. Inspiring way to use Instagram! \u00a0<\/em><\/p>\n Reading time: 2 minutes<\/p>\n <\/p>\n \u201cNovotel is havig a ball with our Disney and Pixar collaborations, providing wonderful opportunities for families to bond, relax and enjoy spirited moments together,\u201d said Nad\u00e8ge Keryhuel, Vice President, Novotel Bran d Experience at Accor. \u201cPixar\u2019s original family films are fun and inspiring for all, and we are excited to provide extra ways for our guests around the world to make meaningful connections and happy memories together.\u201d<\/p>\n Novotel\u2019s multi-film collaboration with Disney+<\/a> and Pixar<\/a> has already successfully celebrated the launch of two previous films: ONWARD and SOUL. Pixar\u2019s newst original feature, LUCA, is a coming-of-age meets fish-out-of-water story of youth and friendship, as a young sea monster named Luca and his friend Alberto embark on a series of adventures along the Italian Riviera. Alongside the film\u2019s release, Novotel has created a co-branded advert featuring clips from the film, celebrating that the best memories are made together. They will also invite guests to capture memories using their Luca-inspired Face Lens and to participate in a 10-Day challenge via Novotel\u2019s Instagram account<\/a>. Fans and followers will have the opportunity to win numerous prizes, including a one-week family stay for two adults and two children at any Novotel worldwide. Check out here<\/a> how to join, the game is on till July 10th<\/sup>! Check out the video introducing their collaboration, the text will continue below the video.<\/p>\nNovotel X LUCA | Making meaningful connections and happy memories<\/strong><\/h3>\n