{"id":72567,"date":"2021-04-08T13:28:39","date_gmt":"2021-04-08T11:28:39","guid":{"rendered":"https:\/\/www.horecatrends.com\/?p=72567"},"modified":"2021-04-08T13:28:39","modified_gmt":"2021-04-08T11:28:39","slug":"limited-edition-pac-man-pizza-box-featuring-augmented-reality-game-by-pizza-hut","status":"publish","type":"post","link":"https:\/\/www.horecatrends.com\/en\/limited-edition-pac-man-pizza-box-featuring-augmented-reality-game-by-pizza-hut\/","title":{"rendered":"Limited-edition PAC-MAN pizza box featuring augmented reality game by Pizza Hut"},"content":{"rendered":"

Pizza Hut serve<\/span>d<\/span>\u00a0up\u00a0<\/span>a\u00a0<\/span>\u2018Newstalgia\u2019 campaign celebrating what fans know and love about the pizza restaurant, but with a contemporary twist.\u00a0<\/span>To b<\/span>ring the campaign to life, the brand unveil<\/span>ed\u00a0<\/span>a limited-edition PAC-MAN\u00a0<\/span>pizza\u00a0<\/span>box featuring an augmented reality game and a chance to win a custom PAC-MAN game cabinet<\/span>\u00a0back in March<\/span>.<\/span>\u00a0<\/span>The campaign<\/span>\u00a0did<\/span>\u00a0put a contemporary twist on celebrating all the things people love and associate with the brand \u2013 from Book\u00a0It!\u00ae\u00a0pins, classic arcade games, red cups and Tiffany-style lamps and of course, iconic Pizza Hut pizzas.<\/span>\u00a0<\/span><\/p>\n

Although the\u00a0<\/span><\/i>campaign has already ended we think it might be an i<\/span><\/i>nspiration for other restaurants to ad<\/span><\/i>d\u00a0<\/span><\/i>some nostalgia to\u00a0<\/span><\/i>their<\/span><\/i>\u00a0brand<\/span><\/i>\u00a0in one way or another<\/span><\/i>.<\/span><\/i>\u00a0<\/span><\/i>Lots of us loved to play PAC-MAN back in the day but also games like <\/span><\/i>Tetris<\/span><\/i>, Mario Kart<\/span><\/i>\u00a0and<\/span><\/i>\u00a0remember<\/span><\/i>\u00a0<\/span><\/i>SimCity<\/span><\/i>?<\/span><\/i>\u00a0We have all learned not to play with our\u00a0food\u00a0but this might\u00a0<\/span><\/i>be fun!\u00a0<\/span><\/i>\u00a0<\/span><\/p>\n

Reading time: 2\u00a0<\/span>minutes<\/span>\u00a0<\/span><\/p>\n

<\/p>\n

#PizzaHutARcade<\/span><\/b>\u00a0| The\u00a0<\/span><\/b>PAC-MAN pizza box game<\/span><\/b>\u00a0<\/span><\/h3>\n

A<\/span>s\u00a0<\/span>of half March<\/span>, fans who play<\/span>ed<\/span>\u00a0the AR PAC-MAN game c<\/span>ould<\/span>\u00a0enter for a chance to win their very own custom Arcade1Up PAC-MAN game cabinet. Here’s how it work<\/span>ed<\/span>:<\/span>\u00a0They had to o<\/span>rder a\u00a0<\/span>large pizza from\u00a0<\/span>Pizza Hut<\/span><\/a>. They then h<\/span>ad to s<\/span>can the QR code on the limited-edition PAC-MAN box and play the awesome AR PAC-MAN game.\u00a0 Then, to enter the sweepstakes, <\/span>the<\/span>y had to\u00a0<\/span>follow the on-screen prompts to share\u00a0<\/span>their<\/span>\u00a0score with @PizzaHut on Twitter using\u00a0<\/span>#PizzaHutARcade<\/span><\/a>\u00a0#Sweepstakes. The best part? You d<\/span>id<\/span>n’t need to be a PAC-MAN wiz to win! No matter your high score,\u00a0as long as\u00a0you share it, you ha<\/span>d<\/span>\u00a0a chance to win.<\/span>\u00a0The l<\/span>imited-edition PAC-MAN\u00a0<\/span>pizza\u00a0<\/span>box\u00a0<\/span>was\u00a0<\/span>available while supplies last.\u00a0<\/span>Read all about\u00a0<\/span>the official rules<\/a><\/span>.<\/span>\u00a0<\/span><\/p>\n

\u00a0On April 3rd, Pizza Hut <\/span>randomly selected one lucky winner from all eligible entries properly submitted to receive the custom PAC-MAN arcade game cabinet for their home.<\/span>\u00a0<\/span><\/p>\n

“PAC-MAN’s design and creation was inspired by the shape of a pizza with a slice taken out of it, making this partnership so appropriate for the PAC-MAN brand,” said Yutaka Fuse, Head of Licensing and Branding at\u00a0<\/span>BANDAI NAMCO Entertainment Inc<\/span><\/a>. “<\/span>PAC-MAN games<\/span><\/a>\u00a0and Pizza Hut pizzas occupy a special place in many people’s memories; we’re excited to have the opportunity to create fun memories for a new generation of PAC-MAN and Pizza Hut fans through this collaboration.”<\/span>\u00a0<\/span><\/p>\n

The Ultimate Pizza Lover<\/span><\/b>\u00a0<\/span><\/h3>\n

To kick off the campaign, Pizza Hut joined forces with actor and comedian, Craig Robinson. Robinson will be the face of Pizza Hut, and the campaign for the rest of the year. He can be seen\u00a0embodying\u00a0 that\u00a0‘kid at heart’ and ultimate pizza lover in the new TV spot “Dots,” as he enjoys a $10 Tastemaker pizza while playing a vintage PAC-MAN tabletop game \u2013 just like the old days dining in at Pizza Hut.<\/span>\u00a0<\/span>“Everyone has their own special Pizza Hut memory – from being a BOOK IT! kid or grabbing post-game pizza with your little league buddies,” Robinson said. “Growing up in the 80s, mine was going into Pizza Hut and devouring those little PAC-MAN dots just like I did my pizza. Those arcade games in the restaurant – there was nothing better as a kid.”<\/span>\u00a0Check out the commercial<\/span>\u00a0below:<\/span>\u00a0<\/span><\/p>\n