{"id":71851,"date":"2021-02-15T15:33:01","date_gmt":"2021-02-15T14:33:01","guid":{"rendered":"https:\/\/www.horecatrends.com\/?p=71851"},"modified":"2021-02-15T15:33:01","modified_gmt":"2021-02-15T14:33:01","slug":"accor-announced-the-global-launch-of-accor-key-a-digital-key-solution","status":"publish","type":"post","link":"https:\/\/www.horecatrends.com\/en\/accor-announced-the-global-launch-of-accor-key-a-digital-key-solution\/","title":{"rendered":"Accor announced the global launch of \u2018Accor Key\u2019 | A digital key solution"},"content":{"rendered":"

Accor recently announced the global roll-out of its digital key solution, \u2018Accor Key\u2019, in line with the Group\u2019s strategy to provide a contactless guest journey in its facilities. This exciting new step for Accor confirms its ambition to innovate and invest in high-quality technological solutions to deliver the very best and most convenient experience for its guests.<\/p>\n

Following successful pilot programs in North America, Europe and Asia, the roll out will start in all new Accor hotels<\/a> opening in 2021 and extend to existing properties with an objective to equip 500 hotels with Accor Key this year, and at least 50% of all rooms across the network within the next five years. By providing customers access to their rooms without a physical key, Accor will also help reduce the amount of plastic used for traditional key cards and cardboard for the key holder.<\/p>\n

<\/p>\n

About the rollout of Accor Key<\/strong><\/h3>\n

The focus of the rollout will be to provide customers with a keyless door entry solution, while ensuring that hotels do not lose the human touch that guests require. On arrival at their destination, customers will receive their room key virtually upon downloading Accor\u2019s digital key app. Customers will then be given access to rooms, entry to meeting rooms and floor access via lifts using their smartphone. Once departing the hotel, the mobile key will automatically be deactivated.<\/p>\n

Patrick Mendes<\/a>, Chief Commercial Officer Accor, in charge of Sales, Marketing, Distribution and Loyalty, said: \u201cWe are thrilled to announce the launch of \u2018Accor key\u2019 within our entire network. Making contactless and seamless guest experiences a reality is a priority for Accor. \u2018Accor key\u2019 is a great example of how the Group can build solutions and deploy them efficiently in all Accor operating countries.\u201d<\/p>\n

Floor Bleeker<\/a>, Chief Technology Officer Accor, added: \u201cWe always strive to adopt technology which can improve the overall guest experience. Guests increasingly seek contact-light travel and hotel experiences. Therefore, the easy to operate and highly practical application will provide a streamlined process for our guests.\u201d<\/p>\n

Accor key program will be delivered through a partnership with STAYmyway<\/a>. Faustino Fernandez<\/a>, STAYmyway founder & CEO commented: “We are honoured to be working with such an innovative company at such a critical time in our industry. A recent Deloitte study shows that 60% of travellers are more likely to stay at a hotel that allowed contactless check in and the ability to use a smartphone as a room key\u201416% even say it\u2019s a \u2018must have\u2019. The demand is even higher for frequent travellers.”<\/p>\n

About STAYmyway<\/strong><\/h3>\n

STAYmyway is an innovative company based in Europe that enables hoteliers and vacation rentals property managers to offer mobile access to their guests. The mobile solution includes many features such as ID\/passport verification, selfie match, virtual registration card. STAYmyway proprietary solution is compatible with most existing locks and can be self-installed, saving costs, and extending for years the life of current locks, being the fastest cheapest and easiest way to roll up a mobile key in a hotel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Accor recently announced the global roll-out of its digital key solution, \u2018Accor Key\u2019, in line with the Group\u2019s strategy to provide a contactless guest journey read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[114,118,124,134,80,98,109,113,120,122],"tags":[],"class_list":["post-71851","post","type-post","status-publish","format-standard","hentry","category-sustainability","category-tech","category-p-en","category-tip-2","category-sector-2","category-hotel-sector","category-trends-2","category-hospitality","category-product-2","category-people"],"acf":[],"yoast_head":"\nAccor announced the global launch of \u2018Accor Key\u2019 | A digital key 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