{"id":71312,"date":"2020-12-07T12:23:09","date_gmt":"2020-12-07T11:23:09","guid":{"rendered":"https:\/\/www.horecatrends.com\/?p=71312"},"modified":"2020-12-07T12:23:09","modified_gmt":"2020-12-07T11:23:09","slug":"claridges-christmas-tree-2020-this-years-theme-art-deco","status":"publish","type":"post","link":"https:\/\/www.horecatrends.com\/en\/claridges-christmas-tree-2020-this-years-theme-art-deco\/","title":{"rendered":"Claridge’s Christmas Tree 2020 | This year\u2019s theme: Art Deco"},"content":{"rendered":"

Claridge’s, London’s legendary Mayfair hotel has unveiled its much anticipated Claridge’s Christmas Tree 2020 in the hotel lobby. This year the landmark hotel has drawn on its rich and glamorous Art Deco design heritage evoking the Roaring 20\u2019s, a time when people were looking for a symbol of hope and happiness post World War One. As London looks for a beacon of light amidst the trials and tribulations of this year, the message seems very fitting as we once again hope for better times to come.<\/p>\n

The Claridge’s Christmas Tree has long symbolized the start of the festive season in the capital, drawing visitors and Londoners alike to admire its magnificent design. This is the 11th year that Claridge’s has invited a longstanding partner and friend to reinterpret the tree in their own distinctive style. We wrote about a couple of them because we love the inspiration they offer, on the level of decorating but also in choosing to cooperate with the designers. Check out the trees by regular guests and designers Christian Louboutin<\/a>, Diane von F\u00fcrstenberg<\/a> and even Karl Lagerfeld<\/a>. \u00a0<\/em><\/p>\n

Reading time: two minutes<\/p>\n

<\/p>\n

Claridge’s Christmas Tree 2020 | Decorated by McQueens Flowers<\/strong><\/h3>\n

The hotel has turned to long-time friend and collaborator Kally Ellis, founder of renowned British floral designers McQueens Flowers<\/a> to create Claridge’s Christmas Tree 2020. The natural shaped tree is revealed as magical and white frosted, with each snowy branch adorned with shimmering swathes of over 10,000 crystal as well as glass garlands and pendants, reflecting light and creating a frozen dreamscape across the distinctive black and white marbled and mirrored Art Deco lobby. The tree stands 4.5 metres tall and sits on a mirrored pool with light reflections playing around the space, enhancing the feel of a frozen outdoor dreamland, with a mystical, iridescent and ethereal feel. The exterior of Claridge\u2019s also nods to its Art Deco past with designer Basil Ionides legendary leaping deer prancing along the hotel canopy amongst the twinkling Christmas trees.<\/p>\n

McQueens Flowers has drawn inspiration from the Claridge’s archives to make guests feel as though they have momentarily stepped back in time, transported to days of elegance and abandon. Commenting on the tree Kally Ellis said “The Art Deco architecture of this iconic hotel was all the inspiration I needed to create this gorgeous tree. It’s a perfect celebration of Claridge’s; of hospitality, elegance and glamour. It’s especially apt that this year, when so many of us have been kept apart from our loved ones, that we remember the pleasure of good times we have shared together, and we look forward to doing that once again.”<\/p>\n

Claridge’s co-owner Paddy McKillen said: “Christmas is always a particularly special time for us here at Claridge’s, and we can\u2019t wait to welcome back our much missed guests and their families. We believe that this year\u2019s tree captures the right balance of Claridge\u2019s magical heritage and positive hope for all of us for the year ahead.\u201d<\/p>\n

About Claridge\u2019s<\/strong><\/h3>\n

At the center of London’s Mayfair, Claridge’s<\/a>, part of Maybourne Hotel Group<\/a>, embodies grand English style, timeless glamour and impeccable, intuitive and highly tailored service. It is London’s art deco jewel, and home to elegant rooms and suites. From London’s finest afternoon tea in the Foyer, Michelin star dining from Daniel Humm at Davies and Brook to vintage champagnes and cocktails at Claridge’s Bar, all are part of the hotel’s unique splendor and charm.<\/p>\n

About McQueens Flowers <\/strong><\/h3>\n

McQueens Flowers<\/u><\/a> has been telling stories with flowers since 1991. What began as a small shop in London\u2019s East End has grown to become one of the world\u2019s most respected and admired luxury floral brands – building a global reputation for creating beautiful and memorable designs in some of the world\u2019s finest hotels, including Claridge\u2019s since 2012, and for events such as Vanity Fair\u2019s Oscars After Party in Beverley Hills, the White House Correspondents\u2019 Dinner in Washington, the London Evening Standard Theatre Awards, and Wimbledon Champions\u2019 Ball.<\/p>\n

The Company opened creative studios and flower schools in New York and Seoul in 2018 and will open the McQueens Flowers Atelier and International Flower School on North Audley Street in the heart of London\u2019s Mayfair on 8th December 2020. Set across two floors in one the area\u2019s most elegant heritage buildings, it will become the Company\u2019s flagship location and the UK\u2019s largest floral emporium.\u00a0In 2019, McQueens Flowers became the only florist in the world to be awarded a Butterfly Mark from Positive Luxury<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Claridge’s, London’s legendary Mayfair hotel has unveiled its much anticipated Claridge’s Christmas Tree 2020 in the hotel lobby. This year the landmark hotel has drawn read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[80,98,109,112,113,116,124,121,123],"tags":[],"class_list":["post-71312","post","type-post","status-publish","format-standard","hentry","category-sector-2","category-hotel-sector","category-trends-2","category-design-main-2","category-hospitality","category-co-creation","category-p-en","category-place","category-promotion"],"acf":[],"yoast_head":"\nClaridge's Christmas Tree 2020 | This year\u2019s theme: Art Deco | horecatrends.com<\/title>\n<meta name=\"description\" content=\"Claridge\u2019s Christmas Tree 2020 - McQueens Flowers designed the iconic Christmas tree in the lobby of the hotel in Art Deco style.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.horecatrends.com\/en\/claridges-christmas-tree-2020-this-years-theme-art-deco\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Claridge's Christmas Tree 2020 | This year\u2019s theme: Art Deco | horecatrends.com\" \/>\n<meta property=\"og:description\" content=\"Claridge\u2019s Christmas Tree 2020 - McQueens Flowers designed the iconic Christmas tree in the lobby of the hotel in Art Deco style.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.horecatrends.com\/en\/claridges-christmas-tree-2020-this-years-theme-art-deco\/\" \/>\n<meta property=\"og:site_name\" content=\"horecatrends.com\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-07T11:23:09+00:00\" \/>\n<meta name=\"author\" content=\"Marjolein van Spronsen\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marjolein van Spronsen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.horecatrends.com\/en\/claridges-christmas-tree-2020-this-years-theme-art-deco\/\",\"url\":\"https:\/\/www.horecatrends.com\/en\/claridges-christmas-tree-2020-this-years-theme-art-deco\/\",\"name\":\"Claridge's Christmas Tree 2020 | This year\u2019s theme: Art Deco | horecatrends.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.horecatrends.com\/#website\"},\"datePublished\":\"2020-12-07T11:23:09+00:00\",\"author\":{\"@id\":\"https:\/\/www.horecatrends.com\/#\/schema\/person\/6991c37cea63375734df82189bc434f3\"},\"description\":\"Claridge\u2019s Christmas Tree 2020 - McQueens Flowers designed the iconic Christmas tree in the lobby of the hotel in Art Deco style.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.horecatrends.com\/en\/claridges-christmas-tree-2020-this-years-theme-art-deco\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.horecatrends.com\/en\/claridges-christmas-tree-2020-this-years-theme-art-deco\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.horecatrends.com\/en\/claridges-christmas-tree-2020-this-years-theme-art-deco\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.horecatrends.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Claridge’s Christmas Tree 2020 | This year\u2019s theme: Art Deco\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.horecatrends.com\/#website\",\"url\":\"https:\/\/www.horecatrends.com\/\",\"name\":\"horecatrends.com\",\"description\":\"Van Spronsen & Partners horeca-advies\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.horecatrends.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.horecatrends.com\/#\/schema\/person\/6991c37cea63375734df82189bc434f3\",\"name\":\"Marjolein van Spronsen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.horecatrends.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/166605ee592e40a4d405e08822d1af2a41cc59723472c9cad8c5d0c17f369c7b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/166605ee592e40a4d405e08822d1af2a41cc59723472c9cad8c5d0c17f369c7b?s=96&d=mm&r=g\",\"caption\":\"Marjolein van Spronsen\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Claridge's Christmas Tree 2020 | This year\u2019s theme: Art Deco | horecatrends.com","description":"Claridge\u2019s Christmas Tree 2020 - McQueens Flowers designed the iconic Christmas tree in the lobby of the hotel in Art Deco style.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.horecatrends.com\/en\/claridges-christmas-tree-2020-this-years-theme-art-deco\/","og_locale":"en_US","og_type":"article","og_title":"Claridge's Christmas Tree 2020 | This year\u2019s theme: Art Deco | horecatrends.com","og_description":"Claridge\u2019s Christmas Tree 2020 - McQueens Flowers designed the iconic Christmas tree in the lobby of the hotel in Art Deco style.","og_url":"https:\/\/www.horecatrends.com\/en\/claridges-christmas-tree-2020-this-years-theme-art-deco\/","og_site_name":"horecatrends.com","article_published_time":"2020-12-07T11:23:09+00:00","author":"Marjolein van Spronsen","twitter_misc":{"Written by":"Marjolein van Spronsen","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.horecatrends.com\/en\/claridges-christmas-tree-2020-this-years-theme-art-deco\/","url":"https:\/\/www.horecatrends.com\/en\/claridges-christmas-tree-2020-this-years-theme-art-deco\/","name":"Claridge's Christmas Tree 2020 | This year\u2019s theme: Art Deco | horecatrends.com","isPartOf":{"@id":"https:\/\/www.horecatrends.com\/#website"},"datePublished":"2020-12-07T11:23:09+00:00","author":{"@id":"https:\/\/www.horecatrends.com\/#\/schema\/person\/6991c37cea63375734df82189bc434f3"},"description":"Claridge\u2019s Christmas Tree 2020 - McQueens Flowers designed the iconic Christmas tree in the lobby of the hotel in Art Deco style.","breadcrumb":{"@id":"https:\/\/www.horecatrends.com\/en\/claridges-christmas-tree-2020-this-years-theme-art-deco\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.horecatrends.com\/en\/claridges-christmas-tree-2020-this-years-theme-art-deco\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.horecatrends.com\/en\/claridges-christmas-tree-2020-this-years-theme-art-deco\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.horecatrends.com\/en\/"},{"@type":"ListItem","position":2,"name":"Claridge’s Christmas Tree 2020 | This year\u2019s theme: Art Deco"}]},{"@type":"WebSite","@id":"https:\/\/www.horecatrends.com\/#website","url":"https:\/\/www.horecatrends.com\/","name":"horecatrends.com","description":"Van Spronsen & Partners horeca-advies","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.horecatrends.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.horecatrends.com\/#\/schema\/person\/6991c37cea63375734df82189bc434f3","name":"Marjolein van Spronsen","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.horecatrends.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/166605ee592e40a4d405e08822d1af2a41cc59723472c9cad8c5d0c17f369c7b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/166605ee592e40a4d405e08822d1af2a41cc59723472c9cad8c5d0c17f369c7b?s=96&d=mm&r=g","caption":"Marjolein van Spronsen"}}]}},"_links":{"self":[{"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/posts\/71312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/comments?post=71312"}],"version-history":[{"count":1,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/posts\/71312\/revisions"}],"predecessor-version":[{"id":71313,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/posts\/71312\/revisions\/71313"}],"wp:attachment":[{"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/media?parent=71312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/categories?post=71312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/tags?post=71312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}