{"id":71126,"date":"2020-11-17T15:10:42","date_gmt":"2020-11-17T14:10:42","guid":{"rendered":"https:\/\/www.horecatrends.com\/?p=71126"},"modified":"2020-11-17T15:10:42","modified_gmt":"2020-11-17T14:10:42","slug":"green-boy-group-launched-plant-meat-protein-a-plant-based-protein-powder-for-meat-substitutes","status":"publish","type":"post","link":"https:\/\/www.horecatrends.com\/en\/green-boy-group-launched-plant-meat-protein-a-plant-based-protein-powder-for-meat-substitutes\/","title":{"rendered":"Green Boy Group launched Plant-Meat Protein\u2122 | A plant-based protein powder for meat substitutes"},"content":{"rendered":"<p>Green Boy Group announced today that it has launched <a href=\"http:\/\/www.plant-meatprotein.com\" target=\"_blank\" rel=\"noopener noreferrer\">Plant-Meat Protein\u2122<\/a>; a functional plant-based protein powder that is NON-GMO and developed as \u2018meat\u2019 grade. Plant-Meat Protein\u2122 enhances mouthfeel, boost nutritional properties and enlarges the textured aspects in plant-based meat products.<\/p>\n<p><!--more--><\/p>\n<h3><strong>Application of Plant-Meat Protein\u2122<\/strong><\/h3>\n<p>Plant-Meat Protein\u2122 is introduced to the food industry for the production of plant-based meat like plant-based burgers, nuggets, sausages but also to produce textured plant-based proteins (TPP) in the form of crisps or granules. Plant-Meat Protein\u2122 comes in four different types of protein made from Pea, Mung Bean, Fava Bean and Chickpea.<\/p>\n<p>\u201cWe are beyond excited to have launched Plant-Meat Protein\u2122 because of the rapidly growing demand for plant-based meat by consumers\u201d says <a href=\"https:\/\/www.linkedin.com\/in\/peter-van-dijken-85021022\/\" target=\"_blank\" rel=\"noopener noreferrer\">Peter van Dijken<\/a>, Green Boy Group Co-Founder. \u201cGreen Boy already supplies the leading brands in the plant-based meat industry and with Plant-Meat Protein\u2122 we hope to enlarge our footprint in the North American and European market and make it more readily available via our distribution channels for food manufacturers who focus on producing plant-based meat and are looking for the next generation of plant-based proteins.\u201d<\/p>\n<p>\u201cPlant-based protein is a key ingredient in the formulation of a plant-based meat product\u201d explains <a href=\"https:\/\/www.linkedin.com\/in\/frederik-otten-546846148\/\" target=\"_blank\" rel=\"noopener noreferrer\">Frederik Otten<\/a>, Co-Founder of Green Boy Group. \u201cThis market is evolving with lightning speed and plant-based meat products made with vital wheat gluten or soy protein are not as popular due to allergy concerns along with whey and casein proteins as they are of dairy origin. With Plant-Meat Protein\u2122 we offer a line of more functional, sustainable and healthier plant-based proteins as the building block for the next plant-based meat hit product on the supermarket shelves, in the fast-food chains or online\u201d added Otten.<\/p>\n<p><a href=\"https:\/\/www.greenboy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Green Boy Group<\/a>, founded in 2016 by Frederik Otten and Peter van Dijken, is a leading non-GMO and organic plant-based food ingredients supplier in Europe and North America. Green Boy Group is based in Amsterdam, The Netherlands and Los Angeles, California.<em>\u00a0<\/em><\/p>\n<h3><strong><em>From the editor<\/em><\/strong><\/h3>\n<p><em>Sometimes we post an article and wonder what certain notions entail. Plant-Meat Protein is exclusively produced from plant-based proteins and biological and non-genetically modified organisms (non-GMO). You might know that GMOs may not be really healthy, but what exactly is it? That\u2019s why we emphasize it again: \u2018GMOs are crops that are genetically influenced with the aim of improving certain qualities of a crop. By adding or removing DNA from the original DNA-profile of a specific crop, certain qualities are improved or eliminated, which is fundamentally different from traditional crop breeding. According to critics, GMOs are potentially harmful because it is not yet sufficiently clear what effect modified DNA has on the traditional qualities of a crop and the possible risks of genetic modification for food safety. &#8220;<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Green Boy Group announced today that it has launched Plant-Meat Protein\u2122; a functional plant-based protein powder that is NON-GMO and developed as \u2018meat\u2019 grade. Plant-Meat <a class=\"readmore\" href=\"https:\/\/www.horecatrends.com\/en\/green-boy-group-launched-plant-meat-protein-a-plant-based-protein-powder-for-meat-substitutes\/\"> read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[89,104,109,110,114,124,133,80,85,120,123],"tags":[],"class_list":["post-71126","post","type-post","status-publish","format-standard","hentry","category-restaurant-sector","category-catering-sector-2","category-trends-2","category-eating","category-sustainability","category-p-en","category-retail-sector-2","category-sector-2","category-fast-food-sector","category-product-2","category-promotion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Green Boy Group launched Plant-Meat Protein\u2122 | A plant-based protein powder for meat substitutes | horecatrends.com<\/title>\n<meta name=\"description\" content=\"The Green Boy Group wants to change the worldwide meat market with their Plant-Meat Protein\u2122, a plant-based material for meat substitutes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.horecatrends.com\/en\/green-boy-group-launched-plant-meat-protein-a-plant-based-protein-powder-for-meat-substitutes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Green Boy Group launched Plant-Meat Protein\u2122 | A plant-based protein powder for meat substitutes | horecatrends.com\" \/>\n<meta property=\"og:description\" content=\"The Green Boy Group wants to change the worldwide meat market with their Plant-Meat Protein\u2122, a plant-based material for meat substitutes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.horecatrends.com\/en\/green-boy-group-launched-plant-meat-protein-a-plant-based-protein-powder-for-meat-substitutes\/\" \/>\n<meta property=\"og:site_name\" content=\"horecatrends.com\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-17T14:10:42+00:00\" \/>\n<meta name=\"author\" content=\"Marjolein van Spronsen\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marjolein van Spronsen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.horecatrends.com\/en\/green-boy-group-launched-plant-meat-protein-a-plant-based-protein-powder-for-meat-substitutes\/\",\"url\":\"https:\/\/www.horecatrends.com\/en\/green-boy-group-launched-plant-meat-protein-a-plant-based-protein-powder-for-meat-substitutes\/\",\"name\":\"Green Boy Group launched Plant-Meat Protein\u2122 | A plant-based protein powder for meat substitutes | horecatrends.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.horecatrends.com\/#website\"},\"datePublished\":\"2020-11-17T14:10:42+00:00\",\"author\":{\"@id\":\"https:\/\/www.horecatrends.com\/#\/schema\/person\/6991c37cea63375734df82189bc434f3\"},\"description\":\"The Green Boy Group wants to change the worldwide meat market with their Plant-Meat Protein\u2122, a plant-based material for meat substitutes.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.horecatrends.com\/en\/green-boy-group-launched-plant-meat-protein-a-plant-based-protein-powder-for-meat-substitutes\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.horecatrends.com\/en\/green-boy-group-launched-plant-meat-protein-a-plant-based-protein-powder-for-meat-substitutes\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.horecatrends.com\/en\/green-boy-group-launched-plant-meat-protein-a-plant-based-protein-powder-for-meat-substitutes\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.horecatrends.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Green Boy Group launched Plant-Meat Protein\u2122 | A plant-based protein powder for meat substitutes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.horecatrends.com\/#website\",\"url\":\"https:\/\/www.horecatrends.com\/\",\"name\":\"horecatrends.com\",\"description\":\"Van Spronsen &amp; 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