{"id":70145,"date":"2020-07-20T15:04:51","date_gmt":"2020-07-20T13:04:51","guid":{"rendered":"https:\/\/www.horecatrends.com\/?p=70145"},"modified":"2020-07-20T15:04:51","modified_gmt":"2020-07-20T13:04:51","slug":"the-tasting-room-offline-flagship-store-of-webshop-our-daily-bottle","status":"publish","type":"post","link":"https:\/\/www.horecatrends.com\/en\/the-tasting-room-offline-flagship-store-of-webshop-our-daily-bottle\/","title":{"rendered":"The Tasting Room | Offline flagship store of webshop Our Daily Bottle"},"content":{"rendered":"

On Thursday July 16, 2020 web shop \u2018Our Daily Bottle\u2019 opened the doors of their unique hybrid retail wine concept \u2018The Tasting Room\u2019 on the Vlaamsekaai in Antwerp. The Tasting Room is the brand new offline showroom and flagship of digital innovator \u2018Our Daily Bottle\u2019: a successful start-up web store with wine subscriptions. Entrepreneur Isabeau Sas, the driving force behind both concepts, challenges the traditional retail and skilfully responds to a combination of online and offline by focusing on the wine experience.<\/p>\n

Great concept to visit as a wine lover if you go to Antwerp! It\u2019s the first online wine shop we spotted making this move but here in Europe we even spot big online brands creating offline experience shops, like for example Coolblue here in the Netherlands.<\/em><\/p>\n

<\/p>\n

The Tasting Room by Our Daily Bottle | Enomatic machines <\/strong><\/h3>\n

In The Tasting Room<\/a>, the threshold of wine shopping is lowered. You do not have to choose by chance, or explain with great difficulty to the wine merchant what exactly you like to drink. You can easily taste everything yourself, due to enomatic machines and software. Enomatic machines are automatic wine dispensers where the customer can taste the wines from the webshop of Our Daily Bottle by means of self-service. At the same time products van be purchased online.<\/p>\n

\u201cWhile classic retailers are still making their way online, you can already see online-first retailers experimenting with offline showrooms. The future of retail therefore lies in more phygital approaches, in which consumers can gain experiences and enjoy an incredibly smooth service. Consumers like to learn about wines. They are looking for knowledge and a good story to tell their guests. In classic retail, the choice often paralyzes. With The Tasting Room by Our Daily Bottle, they demonstrate that enjoying and learning about wines can go hand in hand with the speed of an online retailer\u201d, says Tom Palmaerts, trend watcher.<\/p>\n

Digital interaction<\/strong><\/h3>\n

The Tasting Room is not only a place to taste, buy and drink wine, but also to learn something about wine. You can go there for wine courses and guided digital tastings with the winemakers. The Tasting Room is structured interactively, with touch screens and QR codes. Do you want to know more about the wines? Scan the QR code and the winemaker will explain. Do you like the wine? Scan the QR code and put it in your online shopping cart. The next day your purchase is at your doorstep. Not a classic wine store, but a phygital blend of retail and e-commerce. A concept that does not yet exist in the wine industry in Belgium.<\/p>\n

Our Daily Bottle<\/strong><\/h3>\n

Our Daily Bottle<\/a> caused a lot of controversy 4 years ago as the first online wine subscription and fresh e-commerce start-up. Entrepreneur Isabeau Sas wanted to revive the dazed wine trade and make wine hip and trendy again for a younger generation of consumers. The start-up evolved to a scale-up this year thanks to exponential growth. With this hybrid retail concept, Our Daily Bottle wants to take the next step in the growth story.<\/p>\n","protected":false},"excerpt":{"rendered":"

On Thursday July 16, 2020 web shop \u2018Our Daily Bottle\u2019 opened the doors of their unique hybrid retail wine concept \u2018The Tasting Room\u2019 on the read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[111,112,113,118,124,133,80,81,109,120,123],"tags":[],"class_list":["post-70145","post","type-post","status-publish","format-standard","hentry","category-drinking","category-design-main-2","category-hospitality","category-tech","category-p-en","category-retail-sector-2","category-sector-2","category-drinks-sector","category-trends-2","category-product-2","category-promotion"],"acf":[],"yoast_head":"\nThe Tasting Room | Offline flagship store of webshop Our Daily Bottle | horecatrends.com<\/title>\n<meta name=\"description\" content=\"The Tasting Room is the offline flagship store of web store Our Daily Bottle. It is a fully automatic wine bar in Antwerp. Taste offline, buy online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.horecatrends.com\/en\/the-tasting-room-offline-flagship-store-of-webshop-our-daily-bottle\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Tasting Room | Offline flagship store of webshop Our Daily Bottle | horecatrends.com\" \/>\n<meta property=\"og:description\" content=\"The Tasting Room is the offline flagship store of web store Our Daily Bottle. It is a fully automatic wine bar in Antwerp. Taste offline, buy online.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.horecatrends.com\/en\/the-tasting-room-offline-flagship-store-of-webshop-our-daily-bottle\/\" \/>\n<meta property=\"og:site_name\" content=\"horecatrends.com\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-20T13:04:51+00:00\" \/>\n<meta name=\"author\" content=\"Marjolein van Spronsen\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marjolein van Spronsen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.horecatrends.com\/en\/the-tasting-room-offline-flagship-store-of-webshop-our-daily-bottle\/\",\"url\":\"https:\/\/www.horecatrends.com\/en\/the-tasting-room-offline-flagship-store-of-webshop-our-daily-bottle\/\",\"name\":\"The Tasting Room | Offline flagship store of webshop Our Daily Bottle | horecatrends.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.horecatrends.com\/#website\"},\"datePublished\":\"2020-07-20T13:04:51+00:00\",\"author\":{\"@id\":\"https:\/\/www.horecatrends.com\/#\/schema\/person\/6991c37cea63375734df82189bc434f3\"},\"description\":\"The Tasting Room is the offline flagship store of web store Our Daily Bottle. It is a fully automatic wine bar in Antwerp. Taste offline, buy online.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.horecatrends.com\/en\/the-tasting-room-offline-flagship-store-of-webshop-our-daily-bottle\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.horecatrends.com\/en\/the-tasting-room-offline-flagship-store-of-webshop-our-daily-bottle\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.horecatrends.com\/en\/the-tasting-room-offline-flagship-store-of-webshop-our-daily-bottle\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.horecatrends.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Tasting Room | Offline flagship store of webshop Our Daily Bottle\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.horecatrends.com\/#website\",\"url\":\"https:\/\/www.horecatrends.com\/\",\"name\":\"horecatrends.com\",\"description\":\"Van Spronsen & Partners horeca-advies\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.horecatrends.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.horecatrends.com\/#\/schema\/person\/6991c37cea63375734df82189bc434f3\",\"name\":\"Marjolein van Spronsen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.horecatrends.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/166605ee592e40a4d405e08822d1af2a41cc59723472c9cad8c5d0c17f369c7b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/166605ee592e40a4d405e08822d1af2a41cc59723472c9cad8c5d0c17f369c7b?s=96&d=mm&r=g\",\"caption\":\"Marjolein van Spronsen\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Tasting Room | Offline flagship store of webshop Our Daily Bottle | horecatrends.com","description":"The Tasting Room is the offline flagship store of web store Our Daily Bottle. It is a fully automatic wine bar in Antwerp. Taste offline, buy online.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.horecatrends.com\/en\/the-tasting-room-offline-flagship-store-of-webshop-our-daily-bottle\/","og_locale":"en_US","og_type":"article","og_title":"The Tasting Room | Offline flagship store of webshop Our Daily Bottle | horecatrends.com","og_description":"The Tasting Room is the offline flagship store of web store Our Daily Bottle. It is a fully automatic wine bar in Antwerp. Taste offline, buy online.","og_url":"https:\/\/www.horecatrends.com\/en\/the-tasting-room-offline-flagship-store-of-webshop-our-daily-bottle\/","og_site_name":"horecatrends.com","article_published_time":"2020-07-20T13:04:51+00:00","author":"Marjolein van Spronsen","twitter_misc":{"Written by":"Marjolein van Spronsen","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.horecatrends.com\/en\/the-tasting-room-offline-flagship-store-of-webshop-our-daily-bottle\/","url":"https:\/\/www.horecatrends.com\/en\/the-tasting-room-offline-flagship-store-of-webshop-our-daily-bottle\/","name":"The Tasting Room | Offline flagship store of webshop Our Daily Bottle | horecatrends.com","isPartOf":{"@id":"https:\/\/www.horecatrends.com\/#website"},"datePublished":"2020-07-20T13:04:51+00:00","author":{"@id":"https:\/\/www.horecatrends.com\/#\/schema\/person\/6991c37cea63375734df82189bc434f3"},"description":"The Tasting Room is the offline flagship store of web store Our Daily Bottle. It is a fully automatic wine bar in Antwerp. Taste offline, buy online.","breadcrumb":{"@id":"https:\/\/www.horecatrends.com\/en\/the-tasting-room-offline-flagship-store-of-webshop-our-daily-bottle\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.horecatrends.com\/en\/the-tasting-room-offline-flagship-store-of-webshop-our-daily-bottle\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.horecatrends.com\/en\/the-tasting-room-offline-flagship-store-of-webshop-our-daily-bottle\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.horecatrends.com\/en\/"},{"@type":"ListItem","position":2,"name":"The Tasting Room | Offline flagship store of webshop Our Daily Bottle"}]},{"@type":"WebSite","@id":"https:\/\/www.horecatrends.com\/#website","url":"https:\/\/www.horecatrends.com\/","name":"horecatrends.com","description":"Van Spronsen & Partners horeca-advies","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.horecatrends.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.horecatrends.com\/#\/schema\/person\/6991c37cea63375734df82189bc434f3","name":"Marjolein van Spronsen","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.horecatrends.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/166605ee592e40a4d405e08822d1af2a41cc59723472c9cad8c5d0c17f369c7b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/166605ee592e40a4d405e08822d1af2a41cc59723472c9cad8c5d0c17f369c7b?s=96&d=mm&r=g","caption":"Marjolein van Spronsen"}}]}},"_links":{"self":[{"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/posts\/70145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/comments?post=70145"}],"version-history":[{"count":1,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/posts\/70145\/revisions"}],"predecessor-version":[{"id":70146,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/posts\/70145\/revisions\/70146"}],"wp:attachment":[{"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/media?parent=70145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/categories?post=70145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/tags?post=70145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}