{"id":69942,"date":"2020-07-07T15:35:36","date_gmt":"2020-07-07T13:35:36","guid":{"rendered":"https:\/\/www.horecatrends.com\/?p=69942"},"modified":"2020-07-07T16:15:03","modified_gmt":"2020-07-07T14:15:03","slug":"water-natural-mineral-water-a-sustainable-choice-for-responsible-consumers","status":"publish","type":"post","link":"https:\/\/www.horecatrends.com\/en\/water-natural-mineral-water-a-sustainable-choice-for-responsible-consumers\/","title":{"rendered":"WATER\u00b3 natural mineral water | A sustainable choice for responsible consumers"},"content":{"rendered":"<p>Very environmentally friendly WATER\u00b3 (Water Cubed) from DRINKS\u00b3 (Drinks Cubed), 100% recyclable, greater transport efficiencies versus conventional plastic bottles and made with 95% plant based materials. The team behind DRINKS3 has a mission to build a brand based on ethical production and planet sustainability that trail-blaze the rest of the drinks industry for a better tomorrow.<\/p>\n<p>WATER\u00b3 natural mineral water is a sustainable choice for responsible consumers, the carton-bottles are made FSC\u00ae Certified, they generate 41% less CO2 than disposable PET multilayer bottles and are thus 100% recyclable. WATER\u00b3 is sold in the UK for at example at different Whole Foods locations, like Clapham Junction, Camden, Fulham, Kensington, Piccadilly Circus, Richmond and Stoke Newington.<\/p>\n<p>Reading time: 1 minute<\/p>\n<p><!--more--><\/p>\n<h3><strong>WATER\u00b3 sells water in cardboard bottles of plant origin<\/strong><\/h3>\n<p>To help achieve their goal of becoming the UK\u2019s lowest carbon footprint drinks brand by 2022, start-up <a href=\"https:\/\/www.instagram.com\/drinkscubed\/\" target=\"_blank\" rel=\"noopener noreferrer\">Drinks\u00b3<\/a> launched its new premium mineral water in SIG\u2019s unique combidome carton bottle. Water\u00b3 is a pure mineral water product sourced from the valleys of Lower Saxony in Germany. The water is packaged in SIG\u2019s carton bottle combidome, which combines the best features of a carton pack with the best features of a bottle, primarily made from FSC-certified paperboard, and provides the best CO2 performance compared to other beverage packaging solutions on the market.<\/p>\n<p>The team at DRINKS\u00b3 \u00a0indicates how they have watched how\u00a0 the worldwide consumer market\u00a0 is quickly evolving and embracing ethically produced products en masse. This growth movement\u00a0 marries directly with the commercial goals of the founders, who are impassioned to create an ethical consumer brand\u00a0 of difference. They believe that we are possibly the final generation that has the opportunity to combat the destruction caused globally by\u00a0 man-made climate change. That\u2019s why they know the time is right to bring\u00a0 a new type of business to the\u00a0 drinks market, that truly knows how to be a differentiator.<\/p>\n<h3><strong>Goal DRINKS\u00b3 | Lowering greenhouse gas emissions within the drinks industry<\/strong><\/h3>\n<p>DRINKS\u00b3 aims to be a key player\u00a0 in creating a \u2018step change\u2019 in the consumer mindset, helping to shape and change their behaviours through the growing market appetite for\u00a0 water &amp; flavoured waters. Their WATER\u00b3 carton-bottles are produced in a factory that is powered solely by 100% renewable energy sources. As part of their journey towards lowering greenhouse gas emissions within the drinks industry this is one of the ways they are making a refreshing change. At DRINKS\u00b3 \u00a0their mission statement is \u2018progress in pursuit of perfection\u2019 and in harnessing this, they have invested significant time and research in reducing single use plastic within the drinks\u00a0 manufacturing process and\u00a0 actively encourage their customers to reduce the use of single use\u00a0 plastic, via reusing their carton- bottles sensibly &amp; recycling them.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Very environmentally friendly WATER\u00b3 (Water Cubed) from DRINKS\u00b3 (Drinks Cubed), 100% recyclable, greater transport efficiencies versus conventional plastic bottles and made with 95% plant based <a class=\"readmore\" href=\"https:\/\/www.horecatrends.com\/en\/water-natural-mineral-water-a-sustainable-choice-for-responsible-consumers\/\"> read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[112,114,80,124,81,133,85,98,105,109,111,120,123],"tags":[],"class_list":["post-69942","post","type-post","status-publish","format-standard","hentry","category-design-main-2","category-sustainability","category-sector-2","category-p-en","category-drinks-sector","category-retail-sector-2","category-fast-food-sector","category-hotel-sector","category-leisure-sector-2","category-trends-2","category-drinking","category-product-2","category-promotion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WATER\u00b3 natural mineral 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