{"id":68380,"date":"2020-02-21T14:32:18","date_gmt":"2020-02-21T13:32:18","guid":{"rendered":"https:\/\/www.horecatrends.com\/?p=68380"},"modified":"2020-02-21T14:34:01","modified_gmt":"2020-02-21T13:34:01","slug":"gacha-gacha-coffee-a-do-it-yourself-coffeeshop-by-maruyama-coffee","status":"publish","type":"post","link":"https:\/\/www.horecatrends.com\/en\/gacha-gacha-coffee-a-do-it-yourself-coffeeshop-by-maruyama-coffee\/","title":{"rendered":"Gacha Gacha Coffee | A do-it-yourself coffeeshop by Maruyama Coffee"},"content":{"rendered":"<p>A do-it-yourself coffeeshop, created by Nendo Design Studio for Maruyama Coffee In Japan. Although already closed it\u2019s been an introduction to a coffeeshop that didn\u2019t require many staff members. Nendo Design Studio created the almost fully-automated caf\u00e9 called Gacha Gacha Coffee. The experience was inspired by Gachapon, a capsule toy vending machines that\u2019s popular in Japan. The pop-up from October till November 2019, located in the observation deck of Roppongi Hills, featured 12 vending machines. At these machines consumers could purchase a capsule filled with coffee beans for \u00a5500 (USD 4.50). As from that the consumer had to take the coffee to semi-automated stations to brew it themselves. Staff only had to give information and clean up!<\/p>\n<p><em>The idea behind Gacha Gacha Coffee is to create a coffee experience that makes you choose your beans, take time to watch it brewed and maybe even talk about coffee with a barista and of course enjoy the view at the observation deck! But as <\/em><a href=\"https:\/\/trendwatching.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Trendwatching<\/a> (<em>we spotted Gacha Gacha Coffee in their \u2018Innovation of the day\u2019-trendletter) indicates it\u2019s a great example on how you can use automation to face labour shortage, which we\u2019re facing in the Netherlands as well.<\/em><\/p>\n<p><!--more--><\/p>\n<h3><strong>Gacha Gacha Coffee | A do-it-yourself coffeeshop<\/strong><\/h3>\n<p>Japan\u2019s coffee shops face a labour shortage, and Nendo say they wanted to design a new kind of coffee experience that does not require staff to deliver it. On top of the current condition of not being able to secure man power, employees are expected to have a deep understanding of coffee and possess customer service skills, in addition to having to conduct basic operations such as operating the cash register, cooking, serving and cleaning. Despite all of this, in many cases, the training time and the cost invested in personnel is not sufficient, resulting in the decline of service quality, and eventually leading to customer dissatisfaction. Although it was possible to create an unmanned store that takes full use of technology in order to solve this problem, the caf\u00e9 was designed as a self-service type that embodies analogue elements.<\/p>\n<p>Customers that enter the caf\u00e9 space located in the observation deck of Roppongi Hills, are first greeted by the orderly lined gacha machines. Customers use these machines which are typically made for buying toys, to buy a capsule that contains coffee beans for one cup of coffee. Not only do the customers have a variety of choices to choose from, some machines contain a mix of a variety of beans, and some even have rare \u2018secret\u2019 beans, which adds to the small excitement for the opportunity to encounter an unknown flavour. Next, the customers themselves put the beans that they purchased into the grinder, then the grinded beans fall into the dripper, and lastly, after setting the dripper and the cup on the extractor and pressing the button, the coffee is finally served.<\/p>\n<p>Check out this video by The Japanese Times on how it works! (the text continues below the video)<\/p>\n<p><iframe loading=\"lazy\" title=\"A visit to Gacha Gacha Coffee\" width=\"770\" height=\"433\" src=\"https:\/\/www.youtube.com\/embed\/4Q2WcQoNz2g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>As \u2018<a href=\"https:\/\/www.instagram.com\/maruyama_coffee\/\" target=\"_blank\" rel=\"noopener noreferrer\">Maruyama Coffee<\/a>\u2019, a popular and renowned coffee store, has selected and roasted the coffee beans, and has also set the grinders and the coffee machines, customers can enjoy the authentic taste and aroma of the \u2018freshly ground\u2019 and \u2018freshly brewed\u2019 drip coffee to their hearts\u2019 content. By simplifying the operation and asking the customers to take part in preparing the coffee, the role of the employees has been reduced, enabling them to spend that extra time to communicate with the customers. Another important aspect is that by having the customers participate, they were relieved from the stress often felt while waiting in line with frustration for their coffee. In other words, the intention was not to create a completely automated caf\u00e9, rather, it was to provide a comfortable and peaceful time for both the customers and the employees.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A do-it-yourself coffeeshop, created by Nendo Design Studio for Maruyama Coffee In Japan. Although already closed it\u2019s been an introduction to a coffeeshop that didn\u2019t <a class=\"readmore\" href=\"https:\/\/www.horecatrends.com\/en\/gacha-gacha-coffee-a-do-it-yourself-coffeeshop-by-maruyama-coffee\/\"> read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[105,109,111,112,113,115,118,80,81,124,85,133,120,122],"tags":[],"class_list":["post-68380","post","type-post","status-publish","format-standard","hentry","category-leisure-sector-2","category-trends-2","category-drinking","category-design-main-2","category-hospitality","category-pop-up-main-2","category-tech","category-sector-2","category-drinks-sector","category-p-en","category-fast-food-sector","category-retail-sector-2","category-product-2","category-people"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gacha Gacha Coffee | A do-it-yourself coffeeshop by Maruyama Coffee | horecatrends.com<\/title>\n<meta name=\"description\" content=\"Gacha Gacha Coffee, a do-it-yourself coffeeshop or almost fully-automated caf\u00e9, created by Nendo Design Studio for Maruyama Coffee In Japan.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.horecatrends.com\/en\/gacha-gacha-coffee-a-do-it-yourself-coffeeshop-by-maruyama-coffee\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gacha Gacha Koffie | een do-it-yourself coffeeshop van Maruyama Coffee\" \/>\n<meta property=\"og:description\" content=\"Gacha Gacha Coffee, a do-it-yourself coffeeshop or almost fully-automated caf\u00e9, created by Nendo Design Studio for Maruyama Coffee In Japan.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.horecatrends.com\/en\/gacha-gacha-coffee-a-do-it-yourself-coffeeshop-by-maruyama-coffee\/\" \/>\n<meta property=\"og:site_name\" content=\"horecatrends.com\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-21T13:32:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-21T13:34:01+00:00\" \/>\n<meta name=\"author\" content=\"Marjolein van Spronsen\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marjolein van Spronsen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.horecatrends.com\/en\/gacha-gacha-coffee-a-do-it-yourself-coffeeshop-by-maruyama-coffee\/\",\"url\":\"https:\/\/www.horecatrends.com\/en\/gacha-gacha-coffee-a-do-it-yourself-coffeeshop-by-maruyama-coffee\/\",\"name\":\"Gacha Gacha Coffee | A do-it-yourself coffeeshop by Maruyama Coffee | horecatrends.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.horecatrends.com\/#website\"},\"datePublished\":\"2020-02-21T13:32:18+00:00\",\"dateModified\":\"2020-02-21T13:34:01+00:00\",\"author\":{\"@id\":\"https:\/\/www.horecatrends.com\/#\/schema\/person\/6991c37cea63375734df82189bc434f3\"},\"description\":\"Gacha Gacha Coffee, a do-it-yourself coffeeshop or almost fully-automated caf\u00e9, created by Nendo Design Studio for Maruyama Coffee In Japan.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.horecatrends.com\/en\/gacha-gacha-coffee-a-do-it-yourself-coffeeshop-by-maruyama-coffee\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.horecatrends.com\/en\/gacha-gacha-coffee-a-do-it-yourself-coffeeshop-by-maruyama-coffee\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.horecatrends.com\/en\/gacha-gacha-coffee-a-do-it-yourself-coffeeshop-by-maruyama-coffee\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.horecatrends.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Gacha Gacha Coffee | A do-it-yourself coffeeshop by Maruyama Coffee\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.horecatrends.com\/#website\",\"url\":\"https:\/\/www.horecatrends.com\/\",\"name\":\"horecatrends.com\",\"description\":\"Van Spronsen &amp; Partners horeca-advies\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.horecatrends.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.horecatrends.com\/#\/schema\/person\/6991c37cea63375734df82189bc434f3\",\"name\":\"Marjolein van Spronsen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.horecatrends.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/166605ee592e40a4d405e08822d1af2a41cc59723472c9cad8c5d0c17f369c7b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/166605ee592e40a4d405e08822d1af2a41cc59723472c9cad8c5d0c17f369c7b?s=96&d=mm&r=g\",\"caption\":\"Marjolein van Spronsen\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Gacha Gacha Coffee | A do-it-yourself coffeeshop by Maruyama Coffee | horecatrends.com","description":"Gacha Gacha Coffee, a do-it-yourself coffeeshop or almost fully-automated caf\u00e9, created by Nendo Design Studio for Maruyama Coffee In Japan.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.horecatrends.com\/en\/gacha-gacha-coffee-a-do-it-yourself-coffeeshop-by-maruyama-coffee\/","og_locale":"en_US","og_type":"article","og_title":"Gacha Gacha Koffie | een do-it-yourself coffeeshop van Maruyama Coffee","og_description":"Gacha Gacha Coffee, a do-it-yourself coffeeshop or almost fully-automated caf\u00e9, created by Nendo Design Studio for Maruyama Coffee In Japan.","og_url":"https:\/\/www.horecatrends.com\/en\/gacha-gacha-coffee-a-do-it-yourself-coffeeshop-by-maruyama-coffee\/","og_site_name":"horecatrends.com","article_published_time":"2020-02-21T13:32:18+00:00","article_modified_time":"2020-02-21T13:34:01+00:00","author":"Marjolein van Spronsen","twitter_misc":{"Written by":"Marjolein van Spronsen","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.horecatrends.com\/en\/gacha-gacha-coffee-a-do-it-yourself-coffeeshop-by-maruyama-coffee\/","url":"https:\/\/www.horecatrends.com\/en\/gacha-gacha-coffee-a-do-it-yourself-coffeeshop-by-maruyama-coffee\/","name":"Gacha Gacha Coffee | A do-it-yourself coffeeshop by Maruyama Coffee | horecatrends.com","isPartOf":{"@id":"https:\/\/www.horecatrends.com\/#website"},"datePublished":"2020-02-21T13:32:18+00:00","dateModified":"2020-02-21T13:34:01+00:00","author":{"@id":"https:\/\/www.horecatrends.com\/#\/schema\/person\/6991c37cea63375734df82189bc434f3"},"description":"Gacha Gacha Coffee, a do-it-yourself coffeeshop or almost fully-automated caf\u00e9, created by Nendo Design Studio for Maruyama Coffee In Japan.","breadcrumb":{"@id":"https:\/\/www.horecatrends.com\/en\/gacha-gacha-coffee-a-do-it-yourself-coffeeshop-by-maruyama-coffee\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.horecatrends.com\/en\/gacha-gacha-coffee-a-do-it-yourself-coffeeshop-by-maruyama-coffee\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.horecatrends.com\/en\/gacha-gacha-coffee-a-do-it-yourself-coffeeshop-by-maruyama-coffee\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.horecatrends.com\/en\/"},{"@type":"ListItem","position":2,"name":"Gacha Gacha Coffee | A do-it-yourself coffeeshop by Maruyama Coffee"}]},{"@type":"WebSite","@id":"https:\/\/www.horecatrends.com\/#website","url":"https:\/\/www.horecatrends.com\/","name":"horecatrends.com","description":"Van Spronsen &amp; Partners horeca-advies","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.horecatrends.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.horecatrends.com\/#\/schema\/person\/6991c37cea63375734df82189bc434f3","name":"Marjolein van Spronsen","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.horecatrends.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/166605ee592e40a4d405e08822d1af2a41cc59723472c9cad8c5d0c17f369c7b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/166605ee592e40a4d405e08822d1af2a41cc59723472c9cad8c5d0c17f369c7b?s=96&d=mm&r=g","caption":"Marjolein van Spronsen"}}]}},"_links":{"self":[{"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/posts\/68380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/comments?post=68380"}],"version-history":[{"count":3,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/posts\/68380\/revisions"}],"predecessor-version":[{"id":68383,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/posts\/68380\/revisions\/68383"}],"wp:attachment":[{"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/media?parent=68380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/categories?post=68380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/tags?post=68380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}