{"id":67583,"date":"2019-11-22T14:14:37","date_gmt":"2019-11-22T13:14:37","guid":{"rendered":"https:\/\/www.horecatrends.com\/?p=67583"},"modified":"2019-11-22T15:53:42","modified_gmt":"2019-11-22T14:53:42","slug":"mr-berrys-wants-your-coffee-to-taste-better-ad-personal","status":"publish","type":"post","link":"https:\/\/www.horecatrends.com\/en\/mr-berrys-wants-your-coffee-to-taste-better-ad-personal\/","title":{"rendered":"Mr. Berry\u2019s wants your coffee to taste better ad personal"},"content":{"rendered":"<p>Mr. Berry\u2019s is an online e-commerce platform where a consumer can discover his or her own personal coffee taste through a machine learning algorithm. A machine learning algorithm? Machine learning is used all around us to allow consumers to make choices. Spotify does it with your music. Youtube works with your related videos. Your bank uses it to monitor your expenses. But the biggest example of this is of course Google.<\/p>\n<p><em>Mr. Berry\u2019s applies 21st-century technology to an outdated coffee market. An initiative of Floris de Laat who organized the pop-up \u2018<a href=\"https:\/\/www.horecatrends.com\/en\/the-cone-masters-coffee-a-cone-now-available-amsterdam\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Cone Masters<\/a>\u2019 in 2017. With this pop-up you could, very Instagrammable (#coffeeinacone), drink your coffee from an ice cream cone filled with chocolate. He now wants you to enjoy coffee that suits your taste.<\/em><\/p>\n<p><!--more--><\/p>\n<h3><strong>Mr.Berry\u2019s e-commerce platform | turning coffee drinkers in coffee lovers<\/strong><\/h3>\n<p>At the website of <a href=\"https:\/\/www.mrberrys.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mr. Berry\u2019s<\/a> consumers are asked 6 personal questions about coffee habits and non-coffee related topics. By answering these questions, the consumer is linked to the perfect cup of coffee for his or her own taste, after which they can buy his coffee directly online. With this data, the consumer builds a personal coffee profile. Check out their 6 questions <a href=\"https:\/\/www.mrberrys.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>! The consumer keeps changing his profile over the seasons as Mr. Berry\u2019s can provide an increasingly specific answer to the coffee taste of the customer.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mr. Berry\u2019s is an online e-commerce platform where a consumer can discover his or her own personal coffee taste through a machine learning algorithm. A <a class=\"readmore\" href=\"https:\/\/www.horecatrends.com\/en\/mr-berrys-wants-your-coffee-to-taste-better-ad-personal\/\"> read more<\/a><\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[80,81,109,111,118,124,133,120,123],"tags":[],"class_list":["post-67583","post","type-post","status-publish","format-standard","hentry","category-sector-2","category-drinks-sector","category-trends-2","category-drinking","category-tech","category-p-en","category-retail-sector-2","category-product-2","category-promotion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mr. Berry\u2019s wants your coffee to taste better ad personal | horecatrends.com<\/title>\n<meta name=\"description\" content=\"Mr. Berry\u2019s is an online e-commerce platform where a consumer can discover his or her own personal coffee taste through a machine learning algorithm.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.horecatrends.com\/en\/mr-berrys-wants-your-coffee-to-taste-better-ad-personal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mr. Berry\u2019s wants your coffee to taste better ad personal | horecatrends.com\" \/>\n<meta property=\"og:description\" content=\"Mr. Berry\u2019s is an online e-commerce platform where a consumer can discover his or her own personal coffee taste through a machine learning algorithm.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.horecatrends.com\/en\/mr-berrys-wants-your-coffee-to-taste-better-ad-personal\/\" \/>\n<meta property=\"og:site_name\" content=\"horecatrends.com\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-22T13:14:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-22T14:53:42+00:00\" \/>\n<meta name=\"author\" content=\"Manuel Imanse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Manuel Imanse\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.horecatrends.com\/en\/mr-berrys-wants-your-coffee-to-taste-better-ad-personal\/\",\"url\":\"https:\/\/www.horecatrends.com\/en\/mr-berrys-wants-your-coffee-to-taste-better-ad-personal\/\",\"name\":\"Mr. Berry\u2019s wants your coffee to taste better ad personal | horecatrends.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.horecatrends.com\/#website\"},\"datePublished\":\"2019-11-22T13:14:37+00:00\",\"dateModified\":\"2019-11-22T14:53:42+00:00\",\"author\":{\"@id\":\"https:\/\/www.horecatrends.com\/#\/schema\/person\/771d602a8f08e7c083eb5fc3ca5a817b\"},\"description\":\"Mr. Berry\u2019s is an online e-commerce platform where a consumer can discover his or her own personal coffee taste through a machine learning algorithm.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.horecatrends.com\/en\/mr-berrys-wants-your-coffee-to-taste-better-ad-personal\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.horecatrends.com\/en\/mr-berrys-wants-your-coffee-to-taste-better-ad-personal\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.horecatrends.com\/en\/mr-berrys-wants-your-coffee-to-taste-better-ad-personal\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.horecatrends.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mr. Berry\u2019s wants your coffee to taste better ad personal\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.horecatrends.com\/#website\",\"url\":\"https:\/\/www.horecatrends.com\/\",\"name\":\"horecatrends.com\",\"description\":\"Van Spronsen &amp; 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