{"id":67192,"date":"2019-10-24T15:51:16","date_gmt":"2019-10-24T13:51:16","guid":{"rendered":"https:\/\/www.horecatrends.com\/?p=67192"},"modified":"2019-10-24T15:51:59","modified_gmt":"2019-10-24T13:51:59","slug":"carlsberg-green-fibre-bottle-i-latest-update-on-their-paper-beer-bottle","status":"publish","type":"post","link":"https:\/\/www.horecatrends.com\/en\/carlsberg-green-fibre-bottle-i-latest-update-on-their-paper-beer-bottle\/","title":{"rendered":"Carlsberg Green Fibre Bottle | latest update on their \u2018paper beer bottle\u2019"},"content":{"rendered":"

During the C40 World Mayors Summit in Copenhagen, Denmark, the Carlsberg Group issued an update on its journey to create the Carlsberg Green Fibre Bottle, the world\u2019s first \u2018paper bottle\u2019 for beer. Made from sustainably sourced wood fibres, it is both 100% bio-based and fully recyclable. The Group also announced it has been joined by other leading global companies that are united in their vision to develop sustainable packaging through the advancement of paper bottle technology.<\/p>\n

These developments are a continuation of Carlsberg\u2019s sustainable packaging innovation journey and a key part of its sustainability programme, Together Towards ZERO<\/a>, including its commitment to ZERO carbon emissions at its breweries and a 30% reduction in its full-value-chain carbon footprint by 2030.<\/p>\n

<\/p>\n

Two new prototypes<\/h3>\n

Carlsberg has unveiled two new research prototypes of the Green Fibre Bottle. Both are made from sustainably sourced wood fibres, fully recyclable and have an inner barrier to allow the bottles to contain beer. One prototype uses a thin recycled PET polymer film barrier, and the other a 100% bio-based PEF polymer film barrier. These prototypes will be used to test the barrier technology as Carlsberg seeks a solution to achieving its ultimate ambition of a 100% bio-based bottle without polymers.<\/p>\n

Myriam Shingleton, Vice President Group Development at Carlsberg Group, said: \u201cWe continue to innovate across all our packaging formats, and we are pleased with the progress we\u2019ve made on the Green Fibre Bottle so far. While we are not completely there yet, the two prototypes are an important step towards realizing our ultimate ambition of bringing this breakthrough to market. Innovation takes time and we will continue to collaborate with leading experts in order to overcome remaining technical challenges, just as we did with our plastic-reducing Snap Pack.\u201d<\/p>\n

New partners on board<\/h3>\n

Carlsberg kicked off the project to develop a bottle made from sustainably sourced wood fibres, the Green Fibre Bottle, in 2015 alongside innovation experts EcoXpac<\/a>, packaging company BillerudKorsn\u00e4s<\/a> and post-doctoral researchers from the Technical University of Denmark, supported by Innovation Fund Denmark<\/a>. The combined efforts have resulted in the emergence of Paboco\u00ae, the paper bottle company \u2013 a joint venture between BillerudKorsn\u00e4s and bottle manufacturing specialist ALPLA<\/a>.<\/p>\n

Carlsberg will now be joined by The Coca-Cola Company, The Absolut Company and L\u2019Or\u00e9al in a paper bottle community \u2013 launched today by Paboco\u00ae. The community unites leading global companies and experts with the vision of advancing sustainable packaging, offering high-quality products with reduced environmental impact.<\/p>\n

A constant pursuit of better<\/h3>\n

Carlsberg\u2019s focus on sustainable packaging innovations is not new. In 2018, the Danish brewer launched a number of packaging innovations, including recycled shrink film, greener label ink and the innovative Snap Pack, which replaces the plastic wrapping around its six-packs with a solution that instead glues the cans together.<\/p>\n","protected":false},"excerpt":{"rendered":"

During the C40 World Mayors Summit in Copenhagen, Denmark, the Carlsberg Group issued an update on its journey to create the Carlsberg Green Fibre Bottle, read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[134,81,109,111,113,114,116,124,133,80,120,123],"tags":[],"class_list":["post-67192","post","type-post","status-publish","format-standard","hentry","category-tip-2","category-drinks-sector","category-trends-2","category-drinking","category-hospitality","category-sustainability","category-co-creation","category-p-en","category-retail-sector-2","category-sector-2","category-product-2","category-promotion"],"acf":[],"yoast_head":"\nCarlsberg Green Fibre Bottle | 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