{"id":66544,"date":"2019-09-17T14:45:48","date_gmt":"2019-09-17T12:45:48","guid":{"rendered":"https:\/\/www.horecatrends.com\/?p=66544"},"modified":"2019-09-17T14:48:11","modified_gmt":"2019-09-17T12:48:11","slug":"the-simple-greek-interesting-greek-fastcasual-concept-in-the-u-s","status":"publish","type":"post","link":"https:\/\/www.horecatrends.com\/en\/the-simple-greek-interesting-greek-fastcasual-concept-in-the-u-s\/","title":{"rendered":"The Simple Greek |Interesting Greek fastcasual concept in the U.S."},"content":{"rendered":"

\u2018The Simple Greek\u2019 is redefining the traditional Greek restaurant with an interactive concept that combines high quality ingredients, open kitchens and Greek atmosphere in a fast casual setting. At Pennsylvania-based \u2018The Simple Greek\u2019, customers build pitas or bowls with Mediterranean staples such as grilled steak, tzatziki sauce, feta cheese and garbanzo beans. This concept is one of the fastest-growing franchise restaurant concepts in the U.S.. It capitalizes on the popularity and health benefits of the well-known Mediterranean diet and is a \u2018build-your-own\u2019 concept. \u2018The Simple Greek\u2019 was mentioned as a high growth, emerging concept to watch at the 2019 National Restaurant Show by Technomic Inc, the leading strategic research and analytics firm in the U.S. for the food industry.<\/p>\n

We never spotted a similar concept in Europe but we love Greek food and the fast-casual concept of The Simple Greek is tempting! And who doesn\u2019t love a concept that has this saying: \u2018We have OPA\u2019? <\/em><\/p>\n

Where \u2018opa\u2019 is the Dutch word for granddad, at The Simple Greek it stands for O (Outstanding service), P (Passion for the brand) and A (Awesome food). Their slogan is \u2018Eat Fresh, Eat Simple, Eat Greek\u2019. Although they aren\u2019t thinking about franchising the concept outside the U.S. we\u2019re quite sure the people from the Netherlands would embrace the concept as well.\u00a0<\/em><\/p>\n

<\/p>\n

The Simple Greek concept<\/strong><\/h3>\n

At The Simple Greek<\/a> guests build their own Greek meal, based on their taste. The first choice is either a bowl or pita that will be made fresh in front of them as they move down the serving line. They then choose a variety of freshly prepared proteins, fresh vegetables and toppings, made from scratch sauces and imported spices. They also offer a variety of homemade sides, sweets and drinks.<\/p>\n

Watch this video about the concept.<\/a><\/p>\n

The origin of the concept<\/strong><\/h3>\n

The Simple Greek was founded by Marcus Lemonis in 2015. Marcus Lemonis is host of CNBC reality show \u2018The Profit\u2019, in which he invests in struggling businesses and attempts to turn them around. Marcus always wanted to find an opportunity to share his love of Greek food with the world and the concept was an instant success. Since 2016, the concept is franchised and making a expansion push via franchising. They currently have 33 locations located in 16 states. Plans call for exceeding 50 open restaurants by the end of 2019. The franchise concept Marcus Lemonis \u00a0works around his famous People \/ Process \/ Product principle.<\/p>\n

People<\/strong>: \u201c100% of success is attributed to the people you surround yourself with.\u201d\u00a0 – Marcus Lemonis<\/p>\n

Process<\/strong>: The process is simple with a build-your-own ordering process.<\/p>\n

Product<\/strong>: the product is authentic, the Greek food is made with fresh and imported premium ingredients cooked right in front of their guests with authentic family recipes.<\/p>\n

They put a great emphasis on quality and taste, utilizing homemade recipes without preservatives, additives or MSG.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u2018The Simple Greek\u2019 is redefining the traditional Greek restaurant with an interactive concept that combines high quality ingredients, open kitchens and Greek atmosphere in a read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[80,85,89,109,110,112,124,120,123],"tags":[],"class_list":["post-66544","post","type-post","status-publish","format-standard","hentry","category-sector-2","category-fast-food-sector","category-restaurant-sector","category-trends-2","category-eating","category-design-main-2","category-p-en","category-product-2","category-promotion"],"acf":[],"yoast_head":"\nThe Simple Greek |Interesting Greek fastcasual concept in the U.S. | horecatrends.com<\/title>\n<meta name=\"description\" content=\"\u2018The Simple Greek\u2019 is an interactive Greek food concept that combines high quality ingredients, open kitchens and Greek atmosphere in a fast casual setting.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.horecatrends.com\/en\/the-simple-greek-interesting-greek-fastcasual-concept-in-the-u-s\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Simple Greek |Interesting Greek fastcasual concept in the U.S. | horecatrends.com\" \/>\n<meta property=\"og:description\" content=\"\u2018The Simple Greek\u2019 is an interactive Greek food concept that combines high quality ingredients, open kitchens and Greek atmosphere in a fast casual setting.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.horecatrends.com\/en\/the-simple-greek-interesting-greek-fastcasual-concept-in-the-u-s\/\" \/>\n<meta property=\"og:site_name\" content=\"horecatrends.com\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-17T12:45:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-17T12:48:11+00:00\" \/>\n<meta name=\"author\" content=\"Marjolein van Spronsen\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marjolein van Spronsen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.horecatrends.com\/en\/the-simple-greek-interesting-greek-fastcasual-concept-in-the-u-s\/\",\"url\":\"https:\/\/www.horecatrends.com\/en\/the-simple-greek-interesting-greek-fastcasual-concept-in-the-u-s\/\",\"name\":\"The Simple Greek |Interesting Greek fastcasual concept in the U.S. | horecatrends.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.horecatrends.com\/#website\"},\"datePublished\":\"2019-09-17T12:45:48+00:00\",\"dateModified\":\"2019-09-17T12:48:11+00:00\",\"author\":{\"@id\":\"https:\/\/www.horecatrends.com\/#\/schema\/person\/6991c37cea63375734df82189bc434f3\"},\"description\":\"\u2018The Simple Greek\u2019 is an interactive Greek food concept that combines high quality ingredients, open kitchens and Greek atmosphere in a fast casual setting.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.horecatrends.com\/en\/the-simple-greek-interesting-greek-fastcasual-concept-in-the-u-s\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.horecatrends.com\/en\/the-simple-greek-interesting-greek-fastcasual-concept-in-the-u-s\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.horecatrends.com\/en\/the-simple-greek-interesting-greek-fastcasual-concept-in-the-u-s\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.horecatrends.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Simple Greek |Interesting Greek fastcasual concept in the U.S.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.horecatrends.com\/#website\",\"url\":\"https:\/\/www.horecatrends.com\/\",\"name\":\"horecatrends.com\",\"description\":\"Van Spronsen & Partners horeca-advies\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.horecatrends.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.horecatrends.com\/#\/schema\/person\/6991c37cea63375734df82189bc434f3\",\"name\":\"Marjolein van Spronsen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.horecatrends.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/166605ee592e40a4d405e08822d1af2a41cc59723472c9cad8c5d0c17f369c7b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/166605ee592e40a4d405e08822d1af2a41cc59723472c9cad8c5d0c17f369c7b?s=96&d=mm&r=g\",\"caption\":\"Marjolein van Spronsen\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Simple Greek |Interesting Greek fastcasual concept in the U.S. | horecatrends.com","description":"\u2018The Simple Greek\u2019 is an interactive Greek food concept that combines high quality ingredients, open kitchens and Greek atmosphere in a fast casual setting.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.horecatrends.com\/en\/the-simple-greek-interesting-greek-fastcasual-concept-in-the-u-s\/","og_locale":"en_US","og_type":"article","og_title":"The Simple Greek |Interesting Greek fastcasual concept in the U.S. | horecatrends.com","og_description":"\u2018The Simple Greek\u2019 is an interactive Greek food concept that combines high quality ingredients, open kitchens and Greek atmosphere in a fast casual setting.","og_url":"https:\/\/www.horecatrends.com\/en\/the-simple-greek-interesting-greek-fastcasual-concept-in-the-u-s\/","og_site_name":"horecatrends.com","article_published_time":"2019-09-17T12:45:48+00:00","article_modified_time":"2019-09-17T12:48:11+00:00","author":"Marjolein van Spronsen","twitter_misc":{"Written by":"Marjolein van Spronsen","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.horecatrends.com\/en\/the-simple-greek-interesting-greek-fastcasual-concept-in-the-u-s\/","url":"https:\/\/www.horecatrends.com\/en\/the-simple-greek-interesting-greek-fastcasual-concept-in-the-u-s\/","name":"The Simple Greek |Interesting Greek fastcasual concept in the U.S. | horecatrends.com","isPartOf":{"@id":"https:\/\/www.horecatrends.com\/#website"},"datePublished":"2019-09-17T12:45:48+00:00","dateModified":"2019-09-17T12:48:11+00:00","author":{"@id":"https:\/\/www.horecatrends.com\/#\/schema\/person\/6991c37cea63375734df82189bc434f3"},"description":"\u2018The Simple Greek\u2019 is an interactive Greek food concept that combines high quality ingredients, open kitchens and Greek atmosphere in a fast casual setting.","breadcrumb":{"@id":"https:\/\/www.horecatrends.com\/en\/the-simple-greek-interesting-greek-fastcasual-concept-in-the-u-s\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.horecatrends.com\/en\/the-simple-greek-interesting-greek-fastcasual-concept-in-the-u-s\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.horecatrends.com\/en\/the-simple-greek-interesting-greek-fastcasual-concept-in-the-u-s\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.horecatrends.com\/en\/"},{"@type":"ListItem","position":2,"name":"The Simple Greek |Interesting Greek fastcasual concept in the U.S."}]},{"@type":"WebSite","@id":"https:\/\/www.horecatrends.com\/#website","url":"https:\/\/www.horecatrends.com\/","name":"horecatrends.com","description":"Van Spronsen & Partners horeca-advies","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.horecatrends.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.horecatrends.com\/#\/schema\/person\/6991c37cea63375734df82189bc434f3","name":"Marjolein van Spronsen","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.horecatrends.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/166605ee592e40a4d405e08822d1af2a41cc59723472c9cad8c5d0c17f369c7b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/166605ee592e40a4d405e08822d1af2a41cc59723472c9cad8c5d0c17f369c7b?s=96&d=mm&r=g","caption":"Marjolein van Spronsen"}}]}},"_links":{"self":[{"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/posts\/66544","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/comments?post=66544"}],"version-history":[{"count":4,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/posts\/66544\/revisions"}],"predecessor-version":[{"id":66564,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/posts\/66544\/revisions\/66564"}],"wp:attachment":[{"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/media?parent=66544"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/categories?post=66544"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/tags?post=66544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}