{"id":66366,"date":"2019-09-09T16:25:06","date_gmt":"2019-09-09T14:25:06","guid":{"rendered":"https:\/\/www.horecatrends.com\/?p=66366"},"modified":"2019-09-09T16:25:46","modified_gmt":"2019-09-09T14:25:46","slug":"pearpizza-campaign-usa-pears-promotes-pears-on-pizza","status":"publish","type":"post","link":"https:\/\/www.horecatrends.com\/en\/pearpizza-campaign-usa-pears-promotes-pears-on-pizza\/","title":{"rendered":"#PearPizza campaign | USA Pears promotes pears on pizza"},"content":{"rendered":"<p>The pear season is about to start and as part of the kick-off for the 2019-20 Northwest pear season, USA Pears launched a campaign centered around #PearPizza. As it seems the beginning of 2019 was marked by the great pineapple pizza controversy, and now USA Pears is proudly declaring that there is nothing wrong with using fruit as a pizza topping. That being said, now it is time for pineapples to step aside for pears to triumph as the ultimate fruit to use as a pizza topping. The quest for their world pizza domination begins at FEAST Portland on September 14.<\/p>\n<p><em>I love to make flammkuchen with blue cheese, hazelnuts and pears, so I can imagine enjoying a #PearPizza although I don\u2019t like to eat a pizza with pineapple. In the past we even spotted <a href=\"https:\/\/www.horecatrends.com\/en\/pizza-pilgrims-calzone-your-favourite-chocolate-bar\/\" target=\"_blank\" rel=\"noopener noreferrer\">pizza\u2019s with chocolate<\/a> so there are a lot of people enjoying a touch of sweetness on their pizza! In this article a link to more recipes with pears from USA Pears! ^Marjolein<\/em><\/p>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>#PearPizza campaign<\/strong><\/h3>\n<p>To kick off the #PearPizza campaign, <a href=\"https:\/\/www.instagram.com\/usapears\/\" target=\"_blank\" rel=\"noopener noreferrer\">USA Pears<\/a> is teaming up with <a href=\"https:\/\/www.instagram.com\/rallypizza\/\" target=\"_blank\" rel=\"noopener noreferrer\">Rally Pizza<\/a> from Vancouver, Washington to serve pear pizza to the foodie-centric crowd at <a href=\"https:\/\/www.feastportland.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">FEAST Portland\u2019s Big Feast<\/a>. Rally has built a large following in the Portland area with their Neapolitan style pizzas that make use of local seasonal ingredients, including pears. It was founded in 2016 by chef Alan Maniscalco and his wife Shan Wickham, who serves as general manager and pastry chef. Over the course of two days, attendees will have the opportunity to try inventive pear pizzas at the USA Pears booth. \u201cWe are longtime fans of putting pears on pizza, and we are looking forward to enlightening the good people of Feast Portland to the sweet and savory eating experience of pear pizza,\u201d said Maniscalco.<\/p>\n<p>Pears aren\u2019t just for desserts and eating sliced, and their versatility as a fruit lends itself perfectly to entrees and savory dishes. The natural sweetness and soft texture of pears mixed with the savory flavors of pizza is truly one of those deliciously symbiotic combinations. Spanning from September 14 \u2013 October 15, the pear pizza takeover will include a consumer contest, restaurant activation, retailer tie-in, and influencer campaign, all of which will be unified with the #PearPizza hashtag. In order to keep pears top of mind for consumers, this multi-faceted campaign will be an effective way to engage them with pear content and offer an easy and delicious way to eat more pears and add more healthy produce to their pizza.<\/p>\n<p>\u201cUnlike other fruits that are far too polarizing of a pizza topping, we believe that pears, especially the 10 varieties that come from the Northwest, are a topping that will surprise and delight those who have never tried the combination. Whether served up on a white sauce pizza with Gorgonzola and walnuts, or a red sauce pizza with ham, mozzarella and red onions, or any number of creative ways, pears are amazing when roasted on a pizza,\u201d said USA Pears Communications Specialist Neil Ferguson. \u201cIt doesn\u2019t matter if they\u2019re making it at home or enjoying it at their favorite pizza establishments, we feel that the time is ripe for people everywhere to taste the joy of #PearPizza.\u201d<\/p>\n<h3><strong>Contest for restaurants, influencers and bloggers around the U.S.<\/strong><\/h3>\n<p>To make pizza lovers aware of pears as the ultimate fruit topping, the USA Pears team will host a contest that will give people a chance to win a <a href=\"https:\/\/www.gozney.com\/eu\/products\/home-pizza-ovens\/roccbox\/\" target=\"_blank\" rel=\"noopener noreferrer\">Gozney Roccbox pizza oven<\/a>. Restaurants around the U.S. will highlight their own pear pizza offering on social media, and influencers and bloggers will create their own pear pizza recipes, with retailers also sharing content provided by USA Pears. Media outlets, retailers, and pizza restaurants interested in participating can contact Neil Ferguson: <u>\u00a0<a href=\"mailto:nferguson@usapears.com\">nferguson@usapears.com<\/a><\/u><\/p>\n<p>For more pear recipes from the USA, <a href=\"https:\/\/usapears.org\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\">check this link<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The pear season is about to start and as part of the kick-off for the 2019-20 Northwest pear season, USA Pears launched a campaign centered <a class=\"readmore\" href=\"https:\/\/www.horecatrends.com\/en\/pearpizza-campaign-usa-pears-promotes-pears-on-pizza\/\"> read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[116,124,80,85,89,104,109,110,115,120,123],"tags":[],"class_list":["post-66366","post","type-post","status-publish","format-standard","hentry","category-co-creation","category-p-en","category-sector-2","category-fast-food-sector","category-restaurant-sector","category-catering-sector-2","category-trends-2","category-eating","category-pop-up-main-2","category-product-2","category-promotion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>#PearPizza campaign | USA Pears promotes pears on pizza | horecatrends.com<\/title>\n<meta name=\"description\" content=\"Pear season has started, and that&#039;s why USA Pears started a campaign around #PearPizza!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.horecatrends.com\/en\/pearpizza-campaign-usa-pears-promotes-pears-on-pizza\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#PearPizza campaign | USA Pears promotes pears on pizza\" \/>\n<meta property=\"og:description\" content=\"Pear season has started, and that&#039;s why USA Pears started a campaign around #PearPizza!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.horecatrends.com\/en\/pearpizza-campaign-usa-pears-promotes-pears-on-pizza\/\" \/>\n<meta property=\"og:site_name\" content=\"horecatrends.com\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-09T14:25:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-09T14:25:46+00:00\" \/>\n<meta name=\"author\" content=\"Marjolein van Spronsen\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marjolein van Spronsen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.horecatrends.com\/en\/pearpizza-campaign-usa-pears-promotes-pears-on-pizza\/\",\"url\":\"https:\/\/www.horecatrends.com\/en\/pearpizza-campaign-usa-pears-promotes-pears-on-pizza\/\",\"name\":\"#PearPizza campaign | USA Pears promotes pears on pizza | horecatrends.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.horecatrends.com\/#website\"},\"datePublished\":\"2019-09-09T14:25:06+00:00\",\"dateModified\":\"2019-09-09T14:25:46+00:00\",\"author\":{\"@id\":\"https:\/\/www.horecatrends.com\/#\/schema\/person\/6991c37cea63375734df82189bc434f3\"},\"description\":\"Pear season has started, and that's why USA Pears started a campaign around #PearPizza!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.horecatrends.com\/en\/pearpizza-campaign-usa-pears-promotes-pears-on-pizza\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.horecatrends.com\/en\/pearpizza-campaign-usa-pears-promotes-pears-on-pizza\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.horecatrends.com\/en\/pearpizza-campaign-usa-pears-promotes-pears-on-pizza\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.horecatrends.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"#PearPizza campaign | USA Pears promotes pears on pizza\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.horecatrends.com\/#website\",\"url\":\"https:\/\/www.horecatrends.com\/\",\"name\":\"horecatrends.com\",\"description\":\"Van Spronsen &amp; Partners horeca-advies\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.horecatrends.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.horecatrends.com\/#\/schema\/person\/6991c37cea63375734df82189bc434f3\",\"name\":\"Marjolein van Spronsen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.horecatrends.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/166605ee592e40a4d405e08822d1af2a41cc59723472c9cad8c5d0c17f369c7b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/166605ee592e40a4d405e08822d1af2a41cc59723472c9cad8c5d0c17f369c7b?s=96&d=mm&r=g\",\"caption\":\"Marjolein van Spronsen\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"#PearPizza campaign | USA Pears promotes pears on pizza | horecatrends.com","description":"Pear season has started, and that's why USA Pears started a campaign around #PearPizza!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.horecatrends.com\/en\/pearpizza-campaign-usa-pears-promotes-pears-on-pizza\/","og_locale":"en_US","og_type":"article","og_title":"#PearPizza campaign | USA Pears promotes pears on pizza","og_description":"Pear season has started, and that's why USA Pears started a campaign around #PearPizza!","og_url":"https:\/\/www.horecatrends.com\/en\/pearpizza-campaign-usa-pears-promotes-pears-on-pizza\/","og_site_name":"horecatrends.com","article_published_time":"2019-09-09T14:25:06+00:00","article_modified_time":"2019-09-09T14:25:46+00:00","author":"Marjolein van Spronsen","twitter_misc":{"Written by":"Marjolein van Spronsen","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.horecatrends.com\/en\/pearpizza-campaign-usa-pears-promotes-pears-on-pizza\/","url":"https:\/\/www.horecatrends.com\/en\/pearpizza-campaign-usa-pears-promotes-pears-on-pizza\/","name":"#PearPizza campaign | USA Pears promotes pears on pizza | horecatrends.com","isPartOf":{"@id":"https:\/\/www.horecatrends.com\/#website"},"datePublished":"2019-09-09T14:25:06+00:00","dateModified":"2019-09-09T14:25:46+00:00","author":{"@id":"https:\/\/www.horecatrends.com\/#\/schema\/person\/6991c37cea63375734df82189bc434f3"},"description":"Pear season has started, and that's why USA Pears started a campaign around #PearPizza!","breadcrumb":{"@id":"https:\/\/www.horecatrends.com\/en\/pearpizza-campaign-usa-pears-promotes-pears-on-pizza\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.horecatrends.com\/en\/pearpizza-campaign-usa-pears-promotes-pears-on-pizza\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.horecatrends.com\/en\/pearpizza-campaign-usa-pears-promotes-pears-on-pizza\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.horecatrends.com\/en\/"},{"@type":"ListItem","position":2,"name":"#PearPizza campaign | USA Pears promotes pears on pizza"}]},{"@type":"WebSite","@id":"https:\/\/www.horecatrends.com\/#website","url":"https:\/\/www.horecatrends.com\/","name":"horecatrends.com","description":"Van Spronsen &amp; Partners horeca-advies","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.horecatrends.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.horecatrends.com\/#\/schema\/person\/6991c37cea63375734df82189bc434f3","name":"Marjolein van Spronsen","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.horecatrends.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/166605ee592e40a4d405e08822d1af2a41cc59723472c9cad8c5d0c17f369c7b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/166605ee592e40a4d405e08822d1af2a41cc59723472c9cad8c5d0c17f369c7b?s=96&d=mm&r=g","caption":"Marjolein van Spronsen"}}]}},"_links":{"self":[{"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/posts\/66366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/comments?post=66366"}],"version-history":[{"count":2,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/posts\/66366\/revisions"}],"predecessor-version":[{"id":66370,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/posts\/66366\/revisions\/66370"}],"wp:attachment":[{"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/media?parent=66366"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/categories?post=66366"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/tags?post=66366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}