{"id":65843,"date":"2019-07-25T13:41:28","date_gmt":"2019-07-25T11:41:28","guid":{"rendered":"https:\/\/www.horecatrends.com\/?p=65843"},"modified":"2019-07-25T14:01:02","modified_gmt":"2019-07-25T12:01:02","slug":"starbucks-now-starbucks-unveiled-their-express-retail-store-experience-in-beijing","status":"publish","type":"post","link":"https:\/\/www.horecatrends.com\/en\/starbucks-now-starbucks-unveiled-their-express-retail-store-experience-in-beijing\/","title":{"rendered":"Starbucks Now | Starbucks unveiled their express retail store experience in Beijing"},"content":{"rendered":"

Starbucks recently opened its first Starbucks Now\u2122 store \u2013 an innovative, express retail experience that seamlessly integrates Starbucks physical and digital customer touchpoints. Combining the signature Starbucks caf\u00e9 environment with Mobile Order & Pay and Starbucks Delivers\u2122 customer experiences, this streamlined experience allows customers and delivery riders to conveniently get their favorite beverages and food at Starbucks.<\/p>\n

<\/p>\n

Starbucks Now<\/strong><\/h3>\n

Centered at the heart of Beijing\u2019s financial district, the Starbucks Now store is the company\u2019s first express retail format location offering new levels of convenience and speed to meet the needs of today\u2019s modern urban lifestyle in China. \u201cThe Starbucks Now<\/a> store is a testament to our unwavering commitment to delivering innovative customer experiences through new retail formats\u201d, said Leo Tsoi, chief operating officer and president, Starbucks China Retail. \u201cThis new retail format and design approach provides us with a platform to offer customers a fast and convenient retail experience to suit their on-the-go lifestyle.\u201d<\/p>\n

A transformative order and pick-up experience<\/strong><\/h3>\n

Customers entering the store will be greeted by a Starbucks barista at the elevated concierge counter to assist with ordering or order pickup. They can choose from a menu of handcrafted beverage options tailored for the on-the-go customer along with an assortment of popular food items. Limited seating is available for customers who choose to stay and relax with their favorite food and beverages in the store.<\/p>\n

For delivery riders, a dedicated area for Starbucks Delivers orders enables quick and easy pickup supported by baristas offering the unparalleled best-in-class Starbucks Experience. Fulfilled Starbucks Now and Starbucks Delivers online orders will be placed in a safe and secure in-wall system with a designated pickup portal associated with each order.<\/p>\n

The store will also have the ability to serve as a centralized dispatch center for delivery orders within a certain radius so Starbucks baristas at neighboring caf\u00e9s can focus on delivering exceptional service to in-store customers at those locations. During peak times, Starbucks Delivers beverage orders will be handcrafted by baristas from a central kitchen that is part of the Starbucks Now store.<\/p>\n

Innovation at the speed of China<\/strong><\/h3>\n

As a coffee leader deeply rooted in China, for China, Starbucks has continued to build its digital capabilities and offerings to exceed the expectations of its Chinese customers. In May 2019, Starbucks China introduced the company\u2019s mobile order and pay experience, Starbucks Now, across 300 retail stores in Beijing and Shanghai. Since its introduction the program has expanded to Hangzhou and Nanjing and is now offered in over 1,300 stores across four cities.<\/p>\n

The launch of the first Starbucks Now store marks the latest milestone in the company\u2019s continued efforts to bring its digital experiences for customers in China through unique and convenient store formats. The company plans to open new Starbucks Now stores across high-traffic areas including business and transportation hubs as well as to new cities in China.<\/p>\n","protected":false},"excerpt":{"rendered":"

Starbucks recently opened its first Starbucks Now\u2122 store \u2013 an innovative, express retail experience that seamlessly integrates Starbucks physical and digital customer touchpoints. Combining the read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[124,80,81,85,109,111,118,120,123,122],"tags":[],"class_list":["post-65843","post","type-post","status-publish","format-standard","hentry","category-p-en","category-sector-2","category-drinks-sector","category-fast-food-sector","category-trends-2","category-drinking","category-tech","category-product-2","category-promotion","category-people"],"acf":[],"yoast_head":"\nStarbucks Now | Starbucks unveiled their express retail store experience in Beijing | horecatrends.com<\/title>\n<meta name=\"description\" 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