{"id":64753,"date":"2019-06-07T14:06:55","date_gmt":"2019-06-07T12:06:55","guid":{"rendered":"https:\/\/www.horecatrends.com\/?p=64753"},"modified":"2019-06-13T14:10:00","modified_gmt":"2019-06-13T12:10:00","slug":"sofitel-invites-guests-to-live-the-french-way","status":"publish","type":"post","link":"https:\/\/www.horecatrends.com\/en\/sofitel-invites-guests-to-live-the-french-way\/","title":{"rendered":"Sofitel invites guests to \u2018Live The French Way\u2019"},"content":{"rendered":"

New global brand campaign celebrates Sofitel\u2019s French roots, offering a modern spin on design, gastronomy, arts & culture, well-being and more. As the first international luxury hotel brand to originate from France, Sofitel Hotels & Resorts is a renowned global ambassador of French style and art de vivre. In celebration of the brand\u2019s birthplace and heritage, Sofitel is launching a new global brand campaign that reaches deeper into its French roots. Live The French Way, the campaign\u2019s brand promise, pays homage to Sofitel\u2019s French origin, demonstrates the eternal allure of French style, and reinforces the brand\u2019s time-honored position as an ambassador of French art de vivre around the world.<\/p>\n

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\u2018Live The French Way\u2019 | Global brand campaign for Sofitel Hotels & Resorts<\/strong><\/h3>\n

\u201cThe goal of Live the French Way<\/a> is to reinforce Sofitel\u2019s position in the luxury segment and leverage its inherent strengths, while also differentiating the brand from its competitors and injecting a sense of modernity into the brand. We think guests will be delighted to experience authentic French touches through an immersive and luxurious journey into Sofitel\u2019s world, wherever they may travel,\u201d said Steven Taylor, Chief Marketing Officer, Accor.<\/p>\n

The brand campaign, which will introduce new programming and guest experiences throughout the year, was co-created with BETC ETOILE ROUGE<\/a>, a full-service Paris-based agency offering strategic, creative, and production expertise for luxury, fashion, beauty and hospitality brands. The campaign integrates the finest of French passions, with exclusive and inspired collaborations in film, music and food. Celebrated photographer and director Charlotte Wales was engaged to design a film where worldly voyageurs dive into chic and whimsical experiences. Shot on location in France and China, the campaign invites Sofitel guests to experience the French way of living in an authentic and indulgent way. Charlotte\u2019s ethereal images make use of soft lighting and subtle composition, pushing her subjects to the forefront in the most sophisticated manner.<\/p>\n

The voice of the Live the French Way campaign is none other than France’s most au courant pop icon, Clara Luciani. Influenced as much by Fran\u00e7oise Hardy as by Nico or Patti Smith, Clara is a highly creative, prolific and endearing artist, and has written some of the most illuminating songs in recent French music. Clara\u2019s original track, \u201cEn Voyage\u201d was written and recorded exclusively for Sofitel. Check out the video and music:<\/p>\n

By the way, the article continues below the video!<\/p>\n