{"id":62623,"date":"2019-02-21T12:12:27","date_gmt":"2019-02-21T11:12:27","guid":{"rendered":"https:\/\/www.horecatrends.com\/?p=62623"},"modified":"2019-02-21T14:14:46","modified_gmt":"2019-02-21T13:14:46","slug":"bar-none-i-coca-cola-launches-non-alcoholic-premium-drinks","status":"publish","type":"post","link":"https:\/\/www.horecatrends.com\/en\/bar-none-i-coca-cola-launches-non-alcoholic-premium-drinks\/","title":{"rendered":"BAR N\u00d8NE | Coca Cola launches non-alcoholic premium drinks"},"content":{"rendered":"<p>Coca-Cola\u2019s\u00a0<a href=\"http:\/\/www.drinkbarnone.com\/\" target=\"_blank\" rel=\"noopener\">Venturing &amp; Emerging Brands (VEB) unit<\/a>\u00a0is raising the bar for alcohol alternatives with the launch of a new line of booze-free adult sparkling drinks. BAR N\u00d8NE made its debut in October at Taste of Atlanta, where nearly 3,000 festivalgoers sipped on the four varieties, Spiced Ginger Mule, Bellini Spritz, Dry Aged Cider and Sangria. The drinks were crafted with bar-inspired flavours and premium, on-trend ingredients to appeal to beer, wine and cocktail drinkers. BAR N\u00d8NE is currently available in select package stores, bottle shops, restaurants and specialty markets in Coke\u2019s hometown of Atlanta, and online. The bottled drinks \u2013 which contain between 70 and 130 calories \u2013 are sweetened with unique juice blends or cane sugar.<\/p>\n<h3><strong>BAR N\u00d8NE I How it all started..<\/strong><\/h3>\n<p>The idea for\u00a0BAR N\u00d8NE hatched during an at-work conversation about flavourful substitutes for spirits \u2013 or, more specifically, the lack thereof. Sabrina Tandon, <a href=\"https:\/\/www.instagram.com\/drinkbarnone\/\" target=\"_blank\" rel=\"noopener\">BAR N\u00d8NE<\/a> general manager and a few colleagues were chatting about craving something more exciting than club soda for occasions when they didn\u2019t want to partake. \u201cWe talked about not wanting to drink as often, or as much, as we had before,\u201d she recalled. \u201cWe wanted something we could actually look forward to enjoying as much as an alcoholic drink \u2013 something sip-able and savor-able.\u201d And they\u2019re not alone. According to external data sources, non-alcoholic option trends are generation agnostic; Millennials are drinking less than Generation X, and Generation Z are imbibing less than Millennials.<\/p>\n<p>\u201cPeople are choosing not to drink for many different reasons,\u201d said Tandon. \u201cWe\u2019re not targeting a certain demographic\u2026 we\u2019re targeting a mindset.\u201d<a href=\"https:\/\/www.facebook.com\/drinkbarnone\" target=\"_blank\" rel=\"noopener\"> BAR N\u00d8NE<\/a> went from idea to shelf in only 10 months. At Coca-Cola agile teams like Tandon\u2019s are empowered to take risks, iterate and move quickly.<\/p>\n<p>Of samplers surveyed on site at the \u2019Taste of Atlanta\u2019 festival, 93% said they would buy the beverages, and 78% said they\u2019d drink BAR N\u00d8NE straight up or over ice, without adding alcohol or other ingredients.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coca-Cola\u2019s\u00a0Venturing &amp; Emerging Brands (VEB) unit\u00a0is raising the bar for alcohol alternatives with the launch of a new line of booze-free adult sparkling drinks. BAR <a class=\"readmore\" href=\"https:\/\/www.horecatrends.com\/en\/bar-none-i-coca-cola-launches-non-alcoholic-premium-drinks\/\"> read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[81,109,111,124,133,80,120],"tags":[],"class_list":["post-62623","post","type-post","status-publish","format-standard","hentry","category-drinks-sector","category-trends-2","category-drinking","category-p-en","category-retail-sector-2","category-sector-2","category-product-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BAR N\u00d8NE | Coca Cola launches non-alcoholic premium drinks | horecatrends.com<\/title>\n<meta name=\"description\" content=\"BAR N\u00d8NE, a booze-free adult sparkling drink in four flavours: Spiced Ginger Mule, Bellini Spritz, Dry Aged Cider and Sangria\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.horecatrends.com\/en\/bar-none-i-coca-cola-launches-non-alcoholic-premium-drinks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BAR N\u00d8NE | Coca Cola launches non-alcoholic premium drinks | horecatrends.com\" \/>\n<meta property=\"og:description\" content=\"BAR N\u00d8NE, a booze-free adult sparkling drink in four flavours: Spiced Ginger Mule, Bellini Spritz, Dry Aged Cider and Sangria\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.horecatrends.com\/en\/bar-none-i-coca-cola-launches-non-alcoholic-premium-drinks\/\" \/>\n<meta property=\"og:site_name\" content=\"horecatrends.com\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-21T11:12:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-21T13:14:46+00:00\" \/>\n<meta name=\"author\" content=\"Marjolein van Spronsen\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marjolein van Spronsen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.horecatrends.com\/en\/bar-none-i-coca-cola-launches-non-alcoholic-premium-drinks\/\",\"url\":\"https:\/\/www.horecatrends.com\/en\/bar-none-i-coca-cola-launches-non-alcoholic-premium-drinks\/\",\"name\":\"BAR N\u00d8NE | Coca Cola launches non-alcoholic premium drinks | horecatrends.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.horecatrends.com\/#website\"},\"datePublished\":\"2019-02-21T11:12:27+00:00\",\"dateModified\":\"2019-02-21T13:14:46+00:00\",\"author\":{\"@id\":\"https:\/\/www.horecatrends.com\/#\/schema\/person\/6991c37cea63375734df82189bc434f3\"},\"description\":\"BAR N\u00d8NE, a booze-free adult sparkling drink in four flavours: Spiced Ginger Mule, Bellini Spritz, Dry Aged Cider and Sangria\",\"breadcrumb\":{\"@id\":\"https:\/\/www.horecatrends.com\/en\/bar-none-i-coca-cola-launches-non-alcoholic-premium-drinks\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.horecatrends.com\/en\/bar-none-i-coca-cola-launches-non-alcoholic-premium-drinks\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.horecatrends.com\/en\/bar-none-i-coca-cola-launches-non-alcoholic-premium-drinks\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.horecatrends.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"BAR N\u00d8NE | Coca Cola launches non-alcoholic premium drinks\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.horecatrends.com\/#website\",\"url\":\"https:\/\/www.horecatrends.com\/\",\"name\":\"horecatrends.com\",\"description\":\"Van Spronsen &amp; 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