Izzy\u2019s\u00ae Ice Cream<\/a>.<\/p>\nAccording to Liz Ross, the CEO of Periscope, each ingredient of Love Potion No 921 was hand-selected to express Periscope’s location, mission and new brand identify:<\/p>\n
\u2022 The name, Love Potion No. 921, is a nod to Periscope headquarters’ address \u2013 921 Washington Ave. S. in Minneapolis.
\n\u2022 Pomegranate and ginger are grown widely in India and China, where Periscope has global offices (in Delhi and Hong Kong).
\n\u2022 Blood orange reflects Periscope’s new brand colors.
\n\u2022 Pomegranate is treasured as a symbol of love by many cultures and countries.
\n\u2022 Ginger’s scent and spice have the ability to inspire love
\n\u2022 The Periscope signature flavor was produced as a part of an overall brand refresh, which is also visually expressed in the agency’s new website, logo, and brand colors \u2013 pink, orange, white and shades of gray.<\/p>\n
“To bring Love Potion No. 921 to life, our teams put on their culinary hats, experimenting with different flavors, ingredients, colors, mix-ins and more to create the perfect ice cream recipe that not only embodies our new brand look, but also carries a deeper meaning tied to our mission,” said Periscope’s chief creative officer Peter Nicholson. “Of course, the pressure was on to make sure we created a flavor that actually tasted good, since we’re in the business of making things people love, afterall.”<\/p>\n
“This is an exciting turning point for Periscope, because we are reintroducing ourselves to the world as an evolved agency, with a fresh, new look and a long-standing, powerful mission”, said Ross. “Doing Things People Love starts in our strategic process which pairs data with empathy to address rational and emotional decision-making, and comes through in our work which aims at the heart. It only made sense that this message come to life at every touch point of our evolved brand, even if that’s ice cream!”<\/p>\n
In addition to creating the ice cream, Periscope employees also designed the packaging and conducted its own food photography shoot in the agency’s P4 Studios. As a part of Periscope’s redesign, the agency also recently completed building renovations.<\/p>\n
About Periscope<\/h3>\n
Periscope is one of the largest independent creative agencies in the nation and offers a full spectrum of marketing services to a wide range of acclaimed brands, including Arctic Cat, Autotrader, BASF, Bridgestone, Cox Communications, ExxonMobil, Great Clips, Intuit, Kelley Blue Book, Petco, Target, Toro, Trolli, UnitedHealth Group, Walgreens, Welch’s and more.<\/p>\n","protected":false},"excerpt":{"rendered":"
Inspired by the agency’s mission to \u2018Do Things People Love\u2019, Periscope, one of the nation’s top five independent marketing agencies, is launching its very own read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[124,80,133,89,105,107,109,110,112,116,120,123],"tags":[],"class_list":["post-53717","post","type-post","status-publish","format-standard","hentry","category-p-en","category-sector-2","category-retail-sector-2","category-restaurant-sector","category-leisure-sector-2","category-non-profit-sector-2","category-trends-2","category-eating","category-design-main-2","category-co-creation","category-product-2","category-promotion"],"acf":[],"yoast_head":"\nLove Potion No. 921 | Ice Cream created for the National Ice Cream Day | horecatrends.com<\/title>\n<meta name=\"description\" content=\"Inspired by the mission of marketing agency Periscope to \u2018Do Things People Love\u2019, launched its very own branded ice cream. 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