{"id":49607,"date":"2017-09-22T11:20:15","date_gmt":"2017-09-22T09:20:15","guid":{"rendered":"https:\/\/www.horecatrends.com\/?p=49607"},"modified":"2017-09-22T11:27:18","modified_gmt":"2017-09-22T09:27:18","slug":"sir-hotels-instagram-als-city-guide","status":"publish","type":"post","link":"https:\/\/www.horecatrends.com\/en\/sir-hotels-instagram-als-city-guide\/","title":{"rendered":"Sir Hotels | Instagram as City Guide"},"content":{"rendered":"

Sir Hotels launched five city guides using Instagram, an innovative manner to inform guests about the city and its must-visit places and areas. Each of the hotels in the collection has its own Instagram account, which has been transformed into an easy-to-use city guide including local favorites and hidden treasures; Sir Savigny’s<\/a> Guide for Berlin, Sir Nikolai’s<\/a> Guide for Hamburg, Sir Joan<\/a> Guide for Ibiza, and Two Guides for Amsterdam; the sophisticated Sir Albert<\/a> in \u2018De Pijp\u2019 and the hip Sir Adam <\/a>located in the A’dam Tower in Amsterdam Noord.<\/p>\n

Instagram as City Guide<\/strong><\/h3>\n

Instagram can be extremely useful for companies. We wrote several articles about the social network, it\u2019s the perfect tool for hotels, restaurants and caf\u00e9s<\/a>. We even made a list of Instagrammable Food<\/a>,<\/u> in which we show examples of restaurants that give their guests the opportunity to shoot the perfect image. We haven\u2019t seen a city guide created in Instagram before but the Instagram pages of the Sir Hotels<\/a> are looking promising.<\/p>\n

Liran Wizman, founder and owner of Sir Hotels, said: “This innovative project gives us the opportunity to create exceptional experiences for our guests by connecting them with the city, local community and culture using a familiar platform. The City Guides reflect the unique character of each hotel and neighborhood and offers users the opportunity to experience these cities the same way as locals.”<\/p>\n

Familiar format<\/strong><\/h3>\n

By combining the characteristic Instagram grid with custom graphics and color coding, the five accounts are expanding the existing and known format. The Instagram interface is optimized; each account uses the raster layout to split the different city tips in a beautiful way. The titles for these categories, such as ‘Art’ and ‘Feel Good Food’, is a grid of several blocks, which effectively divides the screen and is both aesthetically appealing and user-friendly. The main features of the app, such as geo location and tag function, are already integrated so that users can easily get additional information about each tip.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sir Hotels launched five city guides using Instagram, an innovative manner to inform guests about the city and its must-visit places and areas. 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