{"id":49607,"date":"2017-09-22T11:20:15","date_gmt":"2017-09-22T09:20:15","guid":{"rendered":"https:\/\/www.horecatrends.com\/?p=49607"},"modified":"2017-09-22T11:27:18","modified_gmt":"2017-09-22T09:27:18","slug":"sir-hotels-instagram-als-city-guide","status":"publish","type":"post","link":"https:\/\/www.horecatrends.com\/en\/sir-hotels-instagram-als-city-guide\/","title":{"rendered":"Sir Hotels | Instagram as City Guide"},"content":{"rendered":"<p>Sir Hotels launched five city guides using Instagram, an innovative manner to inform guests about the city and its must-visit places and areas. Each of the hotels in the collection has its own Instagram account, which has been transformed into an easy-to-use city guide including local favorites and hidden treasures;<a href=\"https:\/\/www.instagram.com\/sirsavignyhotel\/\" target=\"_blank\" rel=\"noopener\"> Sir Savigny&#8217;s<\/a> Guide for Berlin, <a href=\"https:\/\/www.instagram.com\/sirnikolaihotel\/\" target=\"_blank\" rel=\"noopener\">Sir Nikolai&#8217;s<\/a> Guide for Hamburg, <a href=\"https:\/\/www.instagram.com\/sirjoanhotel\/\" target=\"_blank\" rel=\"noopener\">Sir Joan<\/a> Guide for Ibiza, and Two Guides for Amsterdam; the sophisticated <a href=\"https:\/\/www.instagram.com\/siralberthotel\/\" target=\"_blank\" rel=\"noopener\">Sir Albert<\/a> in \u2018De Pijp\u2019 and the hip <a href=\"https:\/\/www.instagram.com\/siradamhotel\/\" target=\"_blank\" rel=\"noopener\">Sir Adam <\/a>located in the A&#8217;dam Tower in Amsterdam Noord.<!--more--><\/p>\n<h3><strong>Instagram as City Guide<\/strong><\/h3>\n<p>Instagram can be extremely useful for companies. We wrote several articles about the social network, it\u2019s the perfect tool for <a href=\"https:\/\/www.horecatrends.com\/en\/instagram-perfect-social-media-network-for-hotels-restaurants-cafes\/\" target=\"_blank\" rel=\"noopener\">hotels, restaurants and caf\u00e9s<\/a>. We even made a list of <a href=\"https:\/\/www.horecatrends.com\/en\/instagrammable-food-created-perfect-picture\/\" target=\"_blank\" rel=\"noopener\">Instagrammable Food<\/a><u>,<\/u> in which we show examples of restaurants that give their guests the opportunity to shoot the perfect image. We haven\u2019t seen a city guide created in Instagram before but the Instagram pages of the <a href=\"http:\/\/www.sirhotels.com\/\" target=\"_blank\" rel=\"noopener\">Sir Hotels<\/a> are looking promising.<\/p>\n<p>Liran Wizman, founder and owner of Sir Hotels, said: &#8220;This innovative project gives us the opportunity to create exceptional experiences for our guests by connecting them with the city, local community and culture using a familiar platform. The City Guides reflect the unique character of each hotel and neighborhood and offers users the opportunity to experience these cities the same way as locals.&#8221;<\/p>\n<h3><strong>Familiar format<\/strong><\/h3>\n<p>By combining the characteristic Instagram grid with custom graphics and color coding, the five accounts are expanding the existing and known format. The Instagram interface is optimized; each account uses the raster layout to split the different city tips in a beautiful way. The titles for these categories, such as &#8216;Art&#8217; and &#8216;Feel Good Food&#8217;, is a grid of several blocks, which effectively divides the screen and is both aesthetically appealing and user-friendly. The main features of the app, such as geo location and tag function, are already integrated so that users can easily get additional information about each tip.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sir Hotels launched five city guides using Instagram, an innovative manner to inform guests about the city and its must-visit places and areas. Each of <a class=\"readmore\" href=\"https:\/\/www.horecatrends.com\/en\/sir-hotels-instagram-als-city-guide\/\"> read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[109,112,113,117,124,80,98,120,121,123],"tags":[],"class_list":["post-49607","post","type-post","status-publish","format-standard","hentry","category-trends-2","category-design-main-2","category-hospitality","category-social-media-main-2","category-p-en","category-sector-2","category-hotel-sector","category-product-2","category-place","category-promotion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sir Hotels | Instagram as City Guide | horecatrends.com<\/title>\n<meta name=\"description\" content=\"Use 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