{"id":46736,"date":"2017-04-20T12:24:53","date_gmt":"2017-04-20T10:24:53","guid":{"rendered":"https:\/\/www.horecatrends.com\/en\/?p=46736"},"modified":"2017-04-20T12:25:24","modified_gmt":"2017-04-20T10:25:24","slug":"ikea-considers-opening-ikea-standalone-restaurants","status":"publish","type":"post","link":"https:\/\/www.horecatrends.com\/en\/ikea-considers-opening-ikea-standalone-restaurants\/","title":{"rendered":"IKEA | Considers opening IKEA standalone restaurants"},"content":{"rendered":"<p>Most of us know them, K\u00f6ttbullar, the famous IKEA meatballs. They\u2019re almost as legendary as the furniture itself. For the ones who can\u2019t get enough of them, we got news: IKEA is considering opening IKEA standalone restaurants! Hopefully in the near future you can enjoy the famous meatballs together with a class of lingonberry juice and a piece of Daim cake in one of the IKEA standalone restaurants.<!--more--><\/p>\n<h3><strong>IKEA standalone restaurants<\/strong><\/h3>\n<p>To date, <a href=\"https:\/\/www.facebook.com\/IKEAUK\/\" target=\"_blank\">IKEA<\/a> showed quite some innovations in the food industry. In 2015 they introduced chicken and vegan Swedish meatballs to meet customers\u2019 desire for healthier and more carefully sourced options. Additionally, 30% of IKEA Food\u2019s customers are visiting the stores to have some food. We think that\u2019s why IKEA came up with the idea of introducing IKEA standalone restaurants.<\/p>\n<p>Currently, IKEA is considering the idea of IKEA restaurants that operate separately from the traditional stores. Michael La Cour, IKEA\u2019s Food\u2019s managing director says the following in an interview at <a href=\"https:\/\/www.fastcompany.com\/40400784\/ikeas-big-bet-on-meatballs\" target=\"_blank\">Fast Company<\/a>: \u201cThe mere fact that we don\u2019t need so many square feet to do a caf\u00e9 or a restaurant makes it interesting by itself. I firmly believe there is potential. I hope in a few years our customers will be saying, IKEA is a great place to eat and they also sell some furniture.\u201d<\/p>\n<h3><strong>The Dining Club by IKEA<\/strong><\/h3>\n<p>In September 2016, IKEA opened <a href=\"https:\/\/www.horecatrends.com\/en\/trends-we-spotted-this-week-week-36\/\" target=\"_blank\">The Dining Club in Shoreditch, London<\/a>. The Dining Club by IKEA brought together people to celebrate the joys of cooking together. The Dining Club featured a DIY pop-up restaurant (were people were able to host their own dinner parties for friends), an IKEA caf\u00e9 serving Swedish delicacies, \u2018Food for Thought\u2019 workshops, a kitchen showcase area with a virtual reality kitchen, and a unique shop. In the past, IKEA also opened pop-up restaurants in Olso and Paris. We think that The Dining Club by IKEA concept should also be introduced to the Netherlands.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most of us know them, K\u00f6ttbullar, the famous IKEA meatballs. They\u2019re almost as legendary as the furniture itself. For the ones who can\u2019t get enough <a class=\"readmore\" href=\"https:\/\/www.horecatrends.com\/en\/ikea-considers-opening-ikea-standalone-restaurants\/\"> read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[80,89,109,110,115,124,120],"tags":[],"class_list":["post-46736","post","type-post","status-publish","format-standard","hentry","category-sector-2","category-restaurant-sector","category-trends-2","category-eating","category-pop-up-main-2","category-p-en","category-product-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IKEA | Considers opening IKEA standalone restaurants | horecatrends.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.horecatrends.com\/en\/ikea-considers-opening-ikea-standalone-restaurants\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IKEA | Considers opening IKEA standalone restaurants | horecatrends.com\" \/>\n<meta property=\"og:description\" content=\"Most of us know them, K\u00f6ttbullar, the famous IKEA meatballs. 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