{"id":46110,"date":"2017-03-23T11:14:28","date_gmt":"2017-03-23T10:14:28","guid":{"rendered":"https:\/\/www.horecatrends.com\/en\/?p=46110"},"modified":"2017-03-23T11:15:53","modified_gmt":"2017-03-23T10:15:53","slug":"finley-the-new-coca-cola-brand-the-netherlands","status":"publish","type":"post","link":"https:\/\/www.horecatrends.com\/en\/finley-the-new-coca-cola-brand-the-netherlands\/","title":{"rendered":"F\u00cfNLEY | The new Coca-Cola brand in the Netherlands"},"content":{"rendered":"<p>Last week, Coca-Cola launched its new brand: F\u00cfNLEY in the Netherlands . F\u00cfNLEY is a refreshing, alcohol-free, and low-calorie beverage which you can drink as refreshing drink in the afternoon or as a mocktail in the evening. It will be available in 6 surprising and sophisticated flavors at supermarkets, a few cinemas and gasoline stations.<!--more--><\/p>\n<h3>\u00a0<strong>F\u00cfNLEY | Flavors<\/strong><\/h3>\n<p>This refreshing and alcohol-free beverage is especially designed for adults and is available in six surprising and sophisticated flavors: blood orange-grapefruit, orange-cranberry, lemon-elderflower and mocktails Mojito, Spritz and Royal. F\u00cfNLEY is made out of fruit juices, consists only of natural ingredients and doesn\u2019t have any added preservatives. This sophisticated beverage with fine bubbles taste a bit bitter, is lightly sweetened and consist of only 20 calories per 100 ml. With F\u00cfNLEY, <a href=\"https:\/\/www.facebook.com\/cocacolanetherlands\/?fref=ts\" target=\"_blank\">Coca-Cola<\/a> adds a new, tasty brand to its low-calorie and calorie-free assortment.<\/p>\n<h3><strong>F\u00cfNLEY<\/strong><strong> | Innovationlab<\/strong><\/h3>\n<p>F\u00cfNLEY is developed in Coca-Cola\u2019s innovation lab in Brussels. At this lab specialists work on innovations and new products that fits with consumers\u2019 flavor expectations and anticipate to social trends. F\u00cfNLEY is already successfully introduced in France and Belgium and now we can also enjoy F\u00cfNLEY in the Netherlands. The soda is especially designed according to flavor preferences of adults. According to a survey from 2015 is 53% of the citizens In the Netherlands older than 40 years. Despite the size of this group, the supply of beverages is still limited for a target market whose flavor preferences changes and of which the taste refines. With F\u00cfNLEY Coca-Cola tries to adapt to this changing drinking habits.<\/p>\n<h3><strong>Other new brands and \u2018unusual\u2019 beverages by Coca-Cola<\/strong><\/h3>\n<p>Earlier, we wrote about the launch of <a href=\"https:\/\/www.horecatrends.com\/en\/coca-colas-royal-bliss-8-new-premium-mixers-spain\/\" target=\"_blank\">Royal Bliss premium mixers in Spain<\/a> and it is striking that they chose a different taste palate. We also wrote about other \u2018unusual\u2019 drinks by Coca-Cola like <a href=\"https:\/\/www.horecatrends.com\/en\/coca-cola-japan-introducing-coca-cola-plus-and-ginger-coca-cola\/\" target=\"_blank\">Coca-Cola plus, the first cola with fibrants and Ginger Coca-Cola in Japan<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last week, Coca-Cola launched its new brand: F\u00cfNLEY in the Netherlands . F\u00cfNLEY is a refreshing, alcohol-free, and low-calorie beverage which you can drink as <a class=\"readmore\" href=\"https:\/\/www.horecatrends.com\/en\/finley-the-new-coca-cola-brand-the-netherlands\/\"> read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[111,116,124,133,80,81,109,120],"tags":[],"class_list":["post-46110","post","type-post","status-publish","format-standard","hentry","category-drinking","category-co-creation","category-p-en","category-retail-sector-2","category-sector-2","category-drinks-sector","category-trends-2","category-product-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>F\u00cfNLEY | The new Coca-Cola brand in the Netherlands | horecatrends.com<\/title>\n<meta name=\"description\" content=\"Coca-Cola launched its new brand: F\u00cfNLEY in the Netherlands. 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