{"id":45032,"date":"2017-01-25T13:44:48","date_gmt":"2017-01-25T12:44:48","guid":{"rendered":"https:\/\/www.horecatrends.com\/en\/?p=45032"},"modified":"2017-01-25T13:44:48","modified_gmt":"2017-01-25T12:44:48","slug":"kfc-china-ordering-food-with-help-facial-recognition-tech","status":"publish","type":"post","link":"https:\/\/www.horecatrends.com\/en\/kfc-china-ordering-food-with-help-facial-recognition-tech\/","title":{"rendered":"KFC China | Ordering food with help of facial recognition tech"},"content":{"rendered":"<p>One of the Chinese KFC\u2019s in Beijing uses facial recognition tech in order to help customers choose their meal by mood, age or gender. The device is created by search engine company Baidu. We wonder what it would recommend us!<!--more--><\/p>\n<h3><strong>KFC China uses facial recognition tech<\/strong><\/h3>\n<p>The KFC restaurant in Beijing\u2019s financial district is the first smart restaurant in China. They teamed up with search engine company Baidu to develop this facial recognition software. Baidu is often referred to as the Google of China. The device will determine the gender and approximate age of the customer as well as their expression. From there, the machine recommends a specific meal option and some other suggestions from the regular menu.<\/p>\n<p>The device has done wonders already for publicity but it could also improve the efficiency. <a href=\"https:\/\/www.theguardian.com\/technology\/2017\/jan\/11\/china-beijing-first-smart-restaurant-kfc-facial-recognition\" target=\"_blank\"><u>An article at The Guardian<\/u> <\/a>will inform you about the details!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the Chinese KFC\u2019s in Beijing uses facial recognition tech in order to help customers choose their meal by mood, age or gender. The <a class=\"readmore\" href=\"https:\/\/www.horecatrends.com\/en\/kfc-china-ordering-food-with-help-facial-recognition-tech\/\"> read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[124,80,85,109,110,111,118,120],"tags":[],"class_list":["post-45032","post","type-post","status-publish","format-standard","hentry","category-p-en","category-sector-2","category-fast-food-sector","category-trends-2","category-eating","category-drinking","category-tech","category-product-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>KFC China | Ordering food with help of facial recognition tech | horecatrends.com<\/title>\n<meta name=\"description\" content=\"One of the Chinese KFC\u2019s in Beijing uses facial recognition tech in order to help customers choose their meal by mood, age or gender.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.horecatrends.com\/en\/kfc-china-ordering-food-with-help-facial-recognition-tech\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KFC China | Ordering food with help of facial recognition tech | horecatrends.com\" \/>\n<meta property=\"og:description\" content=\"One of the Chinese KFC\u2019s in Beijing uses facial recognition tech in order to help customers choose their meal by mood, age or gender.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.horecatrends.com\/en\/kfc-china-ordering-food-with-help-facial-recognition-tech\/\" \/>\n<meta property=\"og:site_name\" content=\"horecatrends.com\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-25T12:44:48+00:00\" \/>\n<meta name=\"author\" content=\"Marjolein van Spronsen\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marjolein van Spronsen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.horecatrends.com\/en\/kfc-china-ordering-food-with-help-facial-recognition-tech\/\",\"url\":\"https:\/\/www.horecatrends.com\/en\/kfc-china-ordering-food-with-help-facial-recognition-tech\/\",\"name\":\"KFC China | Ordering food with help of facial recognition tech | horecatrends.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.horecatrends.com\/#website\"},\"datePublished\":\"2017-01-25T12:44:48+00:00\",\"author\":{\"@id\":\"https:\/\/www.horecatrends.com\/#\/schema\/person\/6991c37cea63375734df82189bc434f3\"},\"description\":\"One of the Chinese KFC\u2019s in Beijing uses facial recognition tech in order to help customers choose their meal by mood, age or gender.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.horecatrends.com\/en\/kfc-china-ordering-food-with-help-facial-recognition-tech\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.horecatrends.com\/en\/kfc-china-ordering-food-with-help-facial-recognition-tech\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.horecatrends.com\/en\/kfc-china-ordering-food-with-help-facial-recognition-tech\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.horecatrends.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"KFC China | Ordering food with help of facial recognition tech\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.horecatrends.com\/#website\",\"url\":\"https:\/\/www.horecatrends.com\/\",\"name\":\"horecatrends.com\",\"description\":\"Van Spronsen &amp; 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