{"id":44850,"date":"2017-01-13T15:15:47","date_gmt":"2017-01-13T14:15:47","guid":{"rendered":"https:\/\/www.horecatrends.com\/en\/?p=44850"},"modified":"2017-01-13T15:15:47","modified_gmt":"2017-01-13T14:15:47","slug":"kfc-introduces-a-game-on-instagram","status":"publish","type":"post","link":"https:\/\/www.horecatrends.com\/en\/kfc-introduces-a-game-on-instagram\/","title":{"rendered":"KFC  |introduces a game on Instagram"},"content":{"rendered":"<p>As far as we were aware Instagram is used to share pictures, clips and <a href=\"https:\/\/www.horecatrends.com\/en\/social-cinema-the-short-video\/\" target=\"_blank\">social cinema<\/a>. KFC has launched a game on Instagram though, the \u2018Colonel Saunders\u2019 Kentucky Fried Chicken Football Challenge\u2019.<\/p>\n<h3>A game on Instagram<\/h3>\n<p>KFC has launched &#8220;<a href=\"https:\/\/www.instagram.com\/kfc\/?hl=en\" target=\"_blank\">Colonel Saunders&#8217; Kentucky Fried Chicken Football Challenge\u2019<\/a>, where Instagrammers can &#8220;play&#8221; on an American Football field across different animations on the social media platform. The game tags Instagram accounts, which players can click on to reach a new stage. KFC\u2019s game utilizes 31 animations and 35 different Instagram accounts to tell the story of a short football game.<\/p>\n<p>Great way to get more followers and likes with the Super Bowl less than a month away. Created by agency <a href=\"http:\/\/www.wk.com\/\" target=\"_blank\">Wieden + Kennedy.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As far as we were aware Instagram is used to share pictures, clips and social cinema. KFC has launched a game on Instagram though, the <a class=\"readmore\" href=\"https:\/\/www.horecatrends.com\/en\/kfc-introduces-a-game-on-instagram\/\"> read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[80,85,109,117,124,123],"tags":[],"class_list":["post-44850","post","type-post","status-publish","format-standard","hentry","category-sector-2","category-fast-food-sector","category-trends-2","category-social-media-main-2","category-p-en","category-promotion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>KFC |introduces a game on Instagram | horecatrends.com<\/title>\n<meta name=\"description\" content=\"KFC has launched a game on Instagram though, the \u2018Colonel Saunders\u2019 Kentucky Fried Chicken Football Challenge\u2019.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.horecatrends.com\/en\/kfc-introduces-a-game-on-instagram\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KFC |introduces a game on Instagram | horecatrends.com\" \/>\n<meta property=\"og:description\" content=\"KFC has launched a game on Instagram though, the \u2018Colonel Saunders\u2019 Kentucky Fried Chicken Football Challenge\u2019.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.horecatrends.com\/en\/kfc-introduces-a-game-on-instagram\/\" \/>\n<meta property=\"og:site_name\" content=\"horecatrends.com\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-13T14:15:47+00:00\" \/>\n<meta name=\"author\" content=\"Marjolein van Spronsen\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marjolein van Spronsen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.horecatrends.com\/en\/kfc-introduces-a-game-on-instagram\/\",\"url\":\"https:\/\/www.horecatrends.com\/en\/kfc-introduces-a-game-on-instagram\/\",\"name\":\"KFC |introduces a game on Instagram | horecatrends.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.horecatrends.com\/#website\"},\"datePublished\":\"2017-01-13T14:15:47+00:00\",\"author\":{\"@id\":\"https:\/\/www.horecatrends.com\/#\/schema\/person\/6991c37cea63375734df82189bc434f3\"},\"description\":\"KFC has launched a game on Instagram though, the \u2018Colonel Saunders\u2019 Kentucky Fried Chicken Football Challenge\u2019.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.horecatrends.com\/en\/kfc-introduces-a-game-on-instagram\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.horecatrends.com\/en\/kfc-introduces-a-game-on-instagram\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.horecatrends.com\/en\/kfc-introduces-a-game-on-instagram\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.horecatrends.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"KFC |introduces a game on Instagram\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.horecatrends.com\/#website\",\"url\":\"https:\/\/www.horecatrends.com\/\",\"name\":\"horecatrends.com\",\"description\":\"Van Spronsen &amp; 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