The holidays are traditionally a time of giving. Starbucks Red Cup Cheer campaign which is currently taking place across Europe through December 24, is generating \u2018Cheers\u2019 for charity. During this period, a portion of Starbucks holiday beverage sales in Great Britain, the Netherlands, Switzerland, Austria and France will be directed to selected non-profit organizations.<\/p>\n
The Starbucks Red Cup Cheer beneficiary in the Netherlands is VluchtelingenWerk, which provides support to refugees and asylum seekers. Starbucks partners will help the organization volunteering and raising awareness, while Starbucks donates 5 cents from the purchase of any holiday drink served through December 24.<\/p>\n
In Great Britain, 250 charities nominated by Starbucks partners (employees) and customers will receive Red Cup grants of up to 1,000 pounds. The charities are asking customers to \u201cCheer\u201d for them on Twitter by following, tweeting and posting their support using the hashtag #RedCupCheer. The non-profits with the most social media activity \u2013 or cheers \u2013 will receive a larger share of the funds raised by Starbucks, which will donate 5 pence for every holiday beverage sold between December 1-24. All participating organizations will receive at least 500 pounds. Over the three-year history of the campaign, 350,000 pounds have been donated to 520 UK charities.<\/p>\n
France – La Protection Civile, which provides support for people affected by emergencies and natural disasters in Europe and North Africa, will receive 5 cents from the purchase of any holiday drink purchased in France.<\/p>\n
Switzerland – Wunderlampe, the Red Cup Cheer charity partner in Switzerland, makes wishes come true for chronically ill and disabled children. In addition to a charitable donation, Starbucks partners will hold a celebration with Wunderlampe personnel and help raise awareness and funds for their work.<\/p>\n
Austria – Starbucks partners in Austria are supporting Caritas Gruft, a nonprofit that provides care for homeless people in Vienna. Their support ranges from warm food, hot showers, clean clothes and a safe place to sleep to long-term assistance from the charity\u2019s team of social workers, psychiatrists, psychotherapists and civilian volunteers. In addition to a charitable donation, Starbucks partners will volunteer at Caritas Gruft, cooking dinner on December 21 and collecting clothes for beneficiaries.<\/p>\n","protected":false},"excerpt":{"rendered":"