{"id":44014,"date":"2016-10-12T10:42:07","date_gmt":"2016-10-12T08:42:07","guid":{"rendered":"https:\/\/www.horecatrends.com\/en\/instagram-perfecte-sociale-media-netwerk-hotels-restaurants-en-cafes\/"},"modified":"2016-10-12T11:14:07","modified_gmt":"2016-10-12T09:14:07","slug":"instagram-perfect-social-media-network-for-hotels-restaurants-cafes","status":"publish","type":"post","link":"https:\/\/www.horecatrends.com\/en\/instagram-perfect-social-media-network-for-hotels-restaurants-cafes\/","title":{"rendered":"Instagram | the perfect social media network for hotels, restaurants and caf\u00e9s"},"content":{"rendered":"

The visual social network Instagram is the best marketing platform for sharing photos of hotels, restaurant or bars. You can share photos of your property, the surroundings, the food and drinks. All to make your future guest excited about the experience those photos promises.<\/p>\n

The hospitality industry creates more engagement with Instagram than Facebook or Pinterest<\/h3>\n

According to an American study<\/a> it seems that the hospitality industry receives more audience engagement on Instagram than any other social platform. Storytelling through your photos. I\u2019m following a couple of hotels we visited in the past and I can tell you that seeing photos at a regular base keeps the memory alive! Instagram has 500 million monthly active users at the moment, so if you have a hotel, restaurant or bar I would suggest to start making photos! Tod A. Vines did some research in hotels and resort brands<\/a> and offers insights in, for example the Instagram account of the Four Seasons (@fourseasons<\/a>):
\n333K followers | 7 posts per week on average | 4.000 Likes per post on average | 50+ Comments per post on average.<\/p>\n

Instagram in the Dutch hospitality industry<\/h3>\n

We checked some examples of Instagram accounts in the Dutch hospitality industry. Check out these accounts for great photo storytelling examples. These examples are random picked and there must be many more great Instagram accounts in the Dutch hospitality industry. But on the other hand, there are still a lot of restaurants and hotels who don\u2019t have an Instagram account and that\u2019s a pity! ^Marjolein<\/p>\n

Restaurant Bord\u2019eau in hotel de l\u2019Europe in Amsterdam (@restaurantbordeau<\/a>):
\n27K volgers | 2 posts per week on average | 450 likes per post\u00a0on average | 2 to 3 comments per post on average.<\/p>\n

Librije\u2019s Zusje in Amsterdam (@librijeadam<\/a>) in het Waldorf Astoria:
\n25.2K volgers | 2 posts per week on average | 380 likes per post\u00a0on average | 5 comments per post on average.<\/p>\n

Het Conservatorium hotel in Amsterdam (@conservatoriumhotel<\/a>):
\n11.6K volgers | 4 posts per week on average | 155 likes per post\u00a0on average | 4 comments per post on average.<\/p>\n

Restaurant One in Roermond (@restaurantone<\/a>):
\n7.427 volgers |\u00a0 1 tot 2 posts per week\u00a0on average | 150 likes per post\u00a0on average | 3 comments per post on average.<\/p>\n

Waldorf Astoria Amsterdam (@waldorfams<\/a>):
\n6.081 volgers | 1 post per dag | 90 likes per post\u00a0on average | 2 comments per post on average.<\/p>\n

Hotel de L\u2019Europe in Amsterdam (@deleuropeams<\/a>):
\n4.827 volgens | 5 posts per week on average | 95 likes per post\u00a0on average | 1 to 2 comments per post on average<\/p>\n

Restaurant Hemingway (@restauranthemingway<\/a>) van Hotel de Draak in Bergen op Zoom:
\nbijna 1.028 volgers |1 post per dag | 100 likes per post on average | 3 to 5\u00a0comments per post on average.<\/p>\n

Het Hilton hotel in Amsterdam(@hiltonamsterdam<\/a>):
\n1.016 volgers | 1 per week | 60 likes per post on average | 1 to 2 comments per post on average.<\/p>\n","protected":false},"excerpt":{"rendered":"

The visual social network Instagram is the best marketing platform for sharing photos of hotels, restaurant or bars. You can share photos of your property, read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[109,117,124,134,80,89,98,123],"tags":[],"class_list":["post-44014","post","type-post","status-publish","format-standard","hentry","category-trends-2","category-social-media-main-2","category-p-en","category-tip-2","category-sector-2","category-restaurant-sector","category-hotel-sector","category-promotion"],"acf":[],"yoast_head":"\nInstagram | the perfect social media network for hotels, restaurants and caf\u00e9s | horecatrends.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.horecatrends.com\/en\/instagram-perfect-social-media-network-for-hotels-restaurants-cafes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram | the perfect social media network for hotels, restaurants and caf\u00e9s | horecatrends.com\" \/>\n<meta property=\"og:description\" content=\"The visual social network Instagram is the best marketing platform for sharing photos of hotels, restaurant or bars. You can share photos of your property, read more\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.horecatrends.com\/en\/instagram-perfect-social-media-network-for-hotels-restaurants-cafes\/\" \/>\n<meta property=\"og:site_name\" content=\"horecatrends.com\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-12T08:42:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-10-12T09:14:07+00:00\" \/>\n<meta name=\"author\" content=\"Marjolein van Spronsen\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marjolein van Spronsen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.horecatrends.com\/en\/instagram-perfect-social-media-network-for-hotels-restaurants-cafes\/\",\"url\":\"https:\/\/www.horecatrends.com\/en\/instagram-perfect-social-media-network-for-hotels-restaurants-cafes\/\",\"name\":\"Instagram | the perfect social media network for hotels, restaurants and caf\u00e9s | horecatrends.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.horecatrends.com\/#website\"},\"datePublished\":\"2016-10-12T08:42:07+00:00\",\"dateModified\":\"2016-10-12T09:14:07+00:00\",\"author\":{\"@id\":\"https:\/\/www.horecatrends.com\/#\/schema\/person\/6991c37cea63375734df82189bc434f3\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.horecatrends.com\/en\/instagram-perfect-social-media-network-for-hotels-restaurants-cafes\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.horecatrends.com\/en\/instagram-perfect-social-media-network-for-hotels-restaurants-cafes\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.horecatrends.com\/en\/instagram-perfect-social-media-network-for-hotels-restaurants-cafes\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.horecatrends.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Instagram | the perfect social media network for hotels, restaurants and caf\u00e9s\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.horecatrends.com\/#website\",\"url\":\"https:\/\/www.horecatrends.com\/\",\"name\":\"horecatrends.com\",\"description\":\"Van Spronsen & Partners horeca-advies\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.horecatrends.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.horecatrends.com\/#\/schema\/person\/6991c37cea63375734df82189bc434f3\",\"name\":\"Marjolein van Spronsen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.horecatrends.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/166605ee592e40a4d405e08822d1af2a41cc59723472c9cad8c5d0c17f369c7b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/166605ee592e40a4d405e08822d1af2a41cc59723472c9cad8c5d0c17f369c7b?s=96&d=mm&r=g\",\"caption\":\"Marjolein van Spronsen\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Instagram | the perfect social media network for hotels, restaurants and caf\u00e9s | horecatrends.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.horecatrends.com\/en\/instagram-perfect-social-media-network-for-hotels-restaurants-cafes\/","og_locale":"en_US","og_type":"article","og_title":"Instagram | the perfect social media network for hotels, restaurants and caf\u00e9s | horecatrends.com","og_description":"The visual social network Instagram is the best marketing platform for sharing photos of hotels, restaurant or bars. You can share photos of your property, read more","og_url":"https:\/\/www.horecatrends.com\/en\/instagram-perfect-social-media-network-for-hotels-restaurants-cafes\/","og_site_name":"horecatrends.com","article_published_time":"2016-10-12T08:42:07+00:00","article_modified_time":"2016-10-12T09:14:07+00:00","author":"Marjolein van Spronsen","twitter_misc":{"Written by":"Marjolein van Spronsen","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.horecatrends.com\/en\/instagram-perfect-social-media-network-for-hotels-restaurants-cafes\/","url":"https:\/\/www.horecatrends.com\/en\/instagram-perfect-social-media-network-for-hotels-restaurants-cafes\/","name":"Instagram | the perfect social media network for hotels, restaurants and caf\u00e9s | horecatrends.com","isPartOf":{"@id":"https:\/\/www.horecatrends.com\/#website"},"datePublished":"2016-10-12T08:42:07+00:00","dateModified":"2016-10-12T09:14:07+00:00","author":{"@id":"https:\/\/www.horecatrends.com\/#\/schema\/person\/6991c37cea63375734df82189bc434f3"},"breadcrumb":{"@id":"https:\/\/www.horecatrends.com\/en\/instagram-perfect-social-media-network-for-hotels-restaurants-cafes\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.horecatrends.com\/en\/instagram-perfect-social-media-network-for-hotels-restaurants-cafes\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.horecatrends.com\/en\/instagram-perfect-social-media-network-for-hotels-restaurants-cafes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.horecatrends.com\/en\/"},{"@type":"ListItem","position":2,"name":"Instagram | the perfect social media network for hotels, restaurants and caf\u00e9s"}]},{"@type":"WebSite","@id":"https:\/\/www.horecatrends.com\/#website","url":"https:\/\/www.horecatrends.com\/","name":"horecatrends.com","description":"Van Spronsen & Partners horeca-advies","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.horecatrends.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.horecatrends.com\/#\/schema\/person\/6991c37cea63375734df82189bc434f3","name":"Marjolein van Spronsen","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.horecatrends.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/166605ee592e40a4d405e08822d1af2a41cc59723472c9cad8c5d0c17f369c7b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/166605ee592e40a4d405e08822d1af2a41cc59723472c9cad8c5d0c17f369c7b?s=96&d=mm&r=g","caption":"Marjolein van Spronsen"}}]}},"_links":{"self":[{"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/posts\/44014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/comments?post=44014"}],"version-history":[{"count":3,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/posts\/44014\/revisions"}],"predecessor-version":[{"id":44018,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/posts\/44014\/revisions\/44018"}],"wp:attachment":[{"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/media?parent=44014"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/categories?post=44014"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/tags?post=44014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}