{"id":43660,"date":"2016-09-07T09:04:19","date_gmt":"2016-09-07T07:04:19","guid":{"rendered":"https:\/\/www.horecatrends.com\/en\/blockbuster-box-kijk-films-vanuit-pizzadoos\/"},"modified":"2016-09-07T09:16:56","modified_gmt":"2016-09-07T07:16:56","slug":"watching-movie-from-your-pizza-box-blockbuster-box","status":"publish","type":"post","link":"https:\/\/www.horecatrends.com\/en\/watching-movie-from-your-pizza-box-blockbuster-box\/","title":{"rendered":"Watching a movie from your pizza box: the Blockbuster Box"},"content":{"rendered":"<p><a href=\"https:\/\/www.facebook.com\/PizzaHut\/?fref=ts\" target=\"_blank\">Pizza Hut<\/a> created a pizza box that turns into an impromptu projector, the Blockbuster Box! Just create the projector, put your mobile in place and enjoy a movie. An innovative marketing campaign by Pizza Hut Hong Kong.\u00a0 This innovative marketing campaign has been launched by Ogilvy &amp; Mather Group in Hong Kong for Pizza Hut Hong Kong.<!--more--><\/p>\n<h3>The Blockbuster Box<\/h3>\n<p>This innovative marketing campaign has been launched by <a href=\"http:\/\/Fb Ogilvy hk: https:\/\/www.facebook.com\/OgilvyHK\" target=\"_blank\">Ogilvy &amp; Mather Group in Hong Kong<\/a>. Targeted at bringing in consumers of the young Hong Kong crowd, the project brings together pizza and movies. The Blockbuster box is basically the same pizza box you\u2019ve dealt with as long as pizza has been in boxes. The design however introduces a perforated circle located in the front of the box. Second a plastic lens is placed in a void on the mini-support that\u2019s put in the center of the pizza. When the goods arrive at home, simply pop out the hole, push in the friction-fit lens, and use your phone to scan a code and pick your movie from the Pizza Hut\u2019s selection. In the meantime enjoy your slice of pizza!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pizza Hut created a pizza box that turns into an impromptu projector, the Blockbuster Box! Just create the projector, put your mobile in place and <a class=\"readmore\" href=\"https:\/\/www.horecatrends.com\/en\/watching-movie-from-your-pizza-box-blockbuster-box\/\"> read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[124,80,85,109,117,118,123],"tags":[],"class_list":["post-43660","post","type-post","status-publish","format-standard","hentry","category-p-en","category-sector-2","category-fast-food-sector","category-trends-2","category-social-media-main-2","category-tech","category-promotion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Watching a movie from your pizza box: the Blockbuster Box | horecatrends.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.horecatrends.com\/en\/watching-movie-from-your-pizza-box-blockbuster-box\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Watching a movie from your pizza box: the Blockbuster Box | horecatrends.com\" \/>\n<meta property=\"og:description\" content=\"Pizza Hut created a pizza box that turns into an impromptu projector, the Blockbuster Box! Just create the projector, put your mobile in place and read more\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.horecatrends.com\/en\/watching-movie-from-your-pizza-box-blockbuster-box\/\" \/>\n<meta property=\"og:site_name\" content=\"horecatrends.com\" \/>\n<meta property=\"article:published_time\" content=\"2016-09-07T07:04:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-09-07T07:16:56+00:00\" \/>\n<meta name=\"author\" content=\"Marjolein van Spronsen\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marjolein van Spronsen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.horecatrends.com\/en\/watching-movie-from-your-pizza-box-blockbuster-box\/\",\"url\":\"https:\/\/www.horecatrends.com\/en\/watching-movie-from-your-pizza-box-blockbuster-box\/\",\"name\":\"Watching a movie from your pizza box: the Blockbuster Box | horecatrends.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.horecatrends.com\/#website\"},\"datePublished\":\"2016-09-07T07:04:19+00:00\",\"dateModified\":\"2016-09-07T07:16:56+00:00\",\"author\":{\"@id\":\"https:\/\/www.horecatrends.com\/#\/schema\/person\/6991c37cea63375734df82189bc434f3\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.horecatrends.com\/en\/watching-movie-from-your-pizza-box-blockbuster-box\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.horecatrends.com\/en\/watching-movie-from-your-pizza-box-blockbuster-box\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.horecatrends.com\/en\/watching-movie-from-your-pizza-box-blockbuster-box\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.horecatrends.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Watching a movie from your pizza box: the Blockbuster Box\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.horecatrends.com\/#website\",\"url\":\"https:\/\/www.horecatrends.com\/\",\"name\":\"horecatrends.com\",\"description\":\"Van Spronsen &amp; Partners horeca-advies\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.horecatrends.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.horecatrends.com\/#\/schema\/person\/6991c37cea63375734df82189bc434f3\",\"name\":\"Marjolein van Spronsen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.horecatrends.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/166605ee592e40a4d405e08822d1af2a41cc59723472c9cad8c5d0c17f369c7b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/166605ee592e40a4d405e08822d1af2a41cc59723472c9cad8c5d0c17f369c7b?s=96&d=mm&r=g\",\"caption\":\"Marjolein van Spronsen\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Watching a movie from your pizza box: the Blockbuster Box | horecatrends.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.horecatrends.com\/en\/watching-movie-from-your-pizza-box-blockbuster-box\/","og_locale":"en_US","og_type":"article","og_title":"Watching a movie from your pizza box: the Blockbuster Box | horecatrends.com","og_description":"Pizza Hut created a pizza box that turns into an impromptu projector, the Blockbuster Box! 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