{"id":43198,"date":"2016-07-28T15:17:32","date_gmt":"2016-07-28T13:17:32","guid":{"rendered":"https:\/\/www.horecatrends.com\/en\/?p=43198"},"modified":"2016-07-28T15:19:04","modified_gmt":"2016-07-28T13:19:04","slug":"cleartaste","status":"publish","type":"post","link":"https:\/\/www.horecatrends.com\/en\/cleartaste\/","title":{"rendered":"ClearTaste: blocking bitterness instead of adding sugar"},"content":{"rendered":"

Another way to reduce the amount of sugar in our food! A bitterness blocker that sweetens your food without actually adding sugar or a sugar substitute. A start-up from Colorado blocks the bitter taste from food with the use of a simple fungi. Myco Technology has labelled it\u2019s product ClearTaste. <\/p>\n

ClearTaste<\/h3>\n

A new all-natural way to make food taste sweet without actually adding sugar or a sugar substitute. Myco Technology<\/a> has found a way to use fungi molecules to block bitter tastes on a person\u2019s tongue and taste the other flavour profiles of the food. The fungi is mycelium, the vegetative part of the fungus root found in the soil. It is totally flavourless so it doesn\u2019t leave an aftertaste. The mycelium is dried and then turned into a powder they have labelled ClearTaste, which is added to food while it is being prepared. The molecules stay on the tongue for ten seconds which is how long anything can stay on the tongue before saliva removes it. Those ten seconds appear to be enough to keep the consumer from tasting the bitterness in their food. It might be a great substitute for sugar in kind of bitter flavoured dishes\u2026<\/p>\n

ClearTaste is FDA-approved but still in the health and safety processes of the European Union and Japan. For more details read the article at the PSFK website<\/a> or go to the website of Myco Technology. They have this great motto: improving nature with nature.<\/p>\n","protected":false},"excerpt":{"rendered":"

Another way to reduce the amount of sugar in our food! A bitterness blocker that sweetens your food without actually adding sugar or a sugar read more<\/a><\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[110,111,124,133,80,109,120],"tags":[],"class_list":["post-43198","post","type-post","status-publish","format-standard","hentry","category-eating","category-drinking","category-p-en","category-retail-sector-2","category-sector-2","category-trends-2","category-product-2"],"acf":[],"yoast_head":"\nClearTaste: blocking bitterness instead of adding sugar | horecatrends.com<\/title>\n<meta name=\"description\" content=\"Another way to reduce the amount of sugar in our food! 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