{"id":42200,"date":"2016-05-17T13:32:40","date_gmt":"2016-05-17T11:32:40","guid":{"rendered":"https:\/\/www.horecatrends.com\/en\/?p=42200"},"modified":"2016-05-17T13:40:17","modified_gmt":"2016-05-17T11:40:17","slug":"brewdog-experience-will-include-a-hotel","status":"publish","type":"post","link":"https:\/\/www.horecatrends.com\/en\/brewdog-experience-will-include-a-hotel\/","title":{"rendered":"BrewDog experience will include a hotel"},"content":{"rendered":"

The Scottisch craft-beer brewery BrewDog is set to move forward with its plans to open a craft beer-themed hotel. They will build the BrewDog hotel in the neighbourhood of their brewery, with a \u2018PUNK IPA\u2019 tap in the hotel rooms. A true BrewDog experience. Through a crowdfunding campaign which ended last week they managed to raise 19 million pounds. The money is going to be used to build the new hotel and a new brewery. They will also invest in more pubs.<\/p>\n

<\/p>\n

Crowdfunding campaign<\/h3>\n

It was huge, the \u2018Equity for Punks\u2019 campaign from BrewDog<\/a>. The campaign lasted for a year with a target of 25 million pounds at the end of the year. Within 20 weeks there was already an amount of five million donated, to end the campaign with 19 million pounds. Although the target of the campaign was not reached completely, the plans of the hotel are still going ahead. The raised money is also going to be used for more pubs in the UK as well as opening a new brewery.<\/p>\n

BrewDog experience<\/h3>\n

The motivation behind the hotel was to provide a base for BrewDog customers wanting to visit its brewery as it lays quite far in North-East Scotland. By building a hotel nearby it is even easier for beer fans to get the BrewDog experience.<\/p>\n

The location of the hotel is yet unknown but it is clear that the hotel needs to be built somewhere around Aberdeen. The restaurant in the hotel will be focussing on beer and food pairing. Besides that, every room will include a personal PUNK IPA tap and a visit to the brewery is also included within the stay. We asked Viola Hazlerigg (spokesman Brewdog) if they already thought about implementing a \u2018beer spa\u2019 in the hotel, just like this hop spa in Oregon<\/a>. Viola: \u201cThis seems like a waste of good beer. BrewDog beers are for drinking.\u201d<\/p>\n

Future of BrewDog<\/h3>\n

\u201cOur goal is clear; we\u2019re firmly on a mission to make as many people as passionate about beer as we are, this will never change.\u201d Says Viola. \u201cWe are currently in the process of building a new brewery in the US as well as our very own distillery; Lone Wolf. In addition to this, we\u2019re constantly expanding our international bar division with recent openings in Malm\u00f6 and Warsaw, only last week.\u201d<\/p>\n

Still no plans for a bar of BrewDog in the Netherlands? Viola: \u201cIt\u2019s more than on our radar. Stay tuned!\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

The Scottisch craft-beer brewery BrewDog is set to move forward with its plans to open a craft beer-themed hotel. They will build the BrewDog hotel read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[80,81,89,109,111,117,124,120,123],"tags":[],"class_list":["post-42200","post","type-post","status-publish","format-standard","hentry","category-sector-2","category-drinks-sector","category-restaurant-sector","category-trends-2","category-drinking","category-social-media-main-2","category-p-en","category-product-2","category-promotion"],"acf":[],"yoast_head":"\nBrewDog experience will include a hotel | horecatrends.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.horecatrends.com\/en\/brewdog-experience-will-include-a-hotel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BrewDog experience will include a hotel | horecatrends.com\" \/>\n<meta property=\"og:description\" content=\"The Scottisch craft-beer brewery BrewDog is set to move forward with its plans to open a craft beer-themed hotel. They will build the BrewDog hotel read more\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.horecatrends.com\/en\/brewdog-experience-will-include-a-hotel\/\" \/>\n<meta property=\"og:site_name\" content=\"horecatrends.com\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-17T11:32:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-05-17T11:40:17+00:00\" \/>\n<meta name=\"author\" content=\"Marjolein van Spronsen\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marjolein van Spronsen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.horecatrends.com\/en\/brewdog-experience-will-include-a-hotel\/\",\"url\":\"https:\/\/www.horecatrends.com\/en\/brewdog-experience-will-include-a-hotel\/\",\"name\":\"BrewDog experience will include a hotel | horecatrends.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.horecatrends.com\/#website\"},\"datePublished\":\"2016-05-17T11:32:40+00:00\",\"dateModified\":\"2016-05-17T11:40:17+00:00\",\"author\":{\"@id\":\"https:\/\/www.horecatrends.com\/#\/schema\/person\/6991c37cea63375734df82189bc434f3\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.horecatrends.com\/en\/brewdog-experience-will-include-a-hotel\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.horecatrends.com\/en\/brewdog-experience-will-include-a-hotel\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.horecatrends.com\/en\/brewdog-experience-will-include-a-hotel\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.horecatrends.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"BrewDog experience will include a hotel\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.horecatrends.com\/#website\",\"url\":\"https:\/\/www.horecatrends.com\/\",\"name\":\"horecatrends.com\",\"description\":\"Van Spronsen & Partners horeca-advies\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.horecatrends.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.horecatrends.com\/#\/schema\/person\/6991c37cea63375734df82189bc434f3\",\"name\":\"Marjolein van Spronsen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.horecatrends.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/166605ee592e40a4d405e08822d1af2a41cc59723472c9cad8c5d0c17f369c7b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/166605ee592e40a4d405e08822d1af2a41cc59723472c9cad8c5d0c17f369c7b?s=96&d=mm&r=g\",\"caption\":\"Marjolein van Spronsen\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"BrewDog experience will include a hotel | horecatrends.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.horecatrends.com\/en\/brewdog-experience-will-include-a-hotel\/","og_locale":"en_US","og_type":"article","og_title":"BrewDog experience will include a hotel | horecatrends.com","og_description":"The Scottisch craft-beer brewery BrewDog is set to move forward with its plans to open a craft beer-themed hotel. They will build the BrewDog hotel read more","og_url":"https:\/\/www.horecatrends.com\/en\/brewdog-experience-will-include-a-hotel\/","og_site_name":"horecatrends.com","article_published_time":"2016-05-17T11:32:40+00:00","article_modified_time":"2016-05-17T11:40:17+00:00","author":"Marjolein van Spronsen","twitter_misc":{"Written by":"Marjolein van Spronsen","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.horecatrends.com\/en\/brewdog-experience-will-include-a-hotel\/","url":"https:\/\/www.horecatrends.com\/en\/brewdog-experience-will-include-a-hotel\/","name":"BrewDog experience will include a hotel | horecatrends.com","isPartOf":{"@id":"https:\/\/www.horecatrends.com\/#website"},"datePublished":"2016-05-17T11:32:40+00:00","dateModified":"2016-05-17T11:40:17+00:00","author":{"@id":"https:\/\/www.horecatrends.com\/#\/schema\/person\/6991c37cea63375734df82189bc434f3"},"breadcrumb":{"@id":"https:\/\/www.horecatrends.com\/en\/brewdog-experience-will-include-a-hotel\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.horecatrends.com\/en\/brewdog-experience-will-include-a-hotel\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.horecatrends.com\/en\/brewdog-experience-will-include-a-hotel\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.horecatrends.com\/en\/"},{"@type":"ListItem","position":2,"name":"BrewDog experience will include a hotel"}]},{"@type":"WebSite","@id":"https:\/\/www.horecatrends.com\/#website","url":"https:\/\/www.horecatrends.com\/","name":"horecatrends.com","description":"Van Spronsen & Partners horeca-advies","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.horecatrends.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.horecatrends.com\/#\/schema\/person\/6991c37cea63375734df82189bc434f3","name":"Marjolein van Spronsen","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.horecatrends.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/166605ee592e40a4d405e08822d1af2a41cc59723472c9cad8c5d0c17f369c7b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/166605ee592e40a4d405e08822d1af2a41cc59723472c9cad8c5d0c17f369c7b?s=96&d=mm&r=g","caption":"Marjolein van Spronsen"}}]}},"_links":{"self":[{"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/posts\/42200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/comments?post=42200"}],"version-history":[{"count":3,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/posts\/42200\/revisions"}],"predecessor-version":[{"id":42203,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/posts\/42200\/revisions\/42203"}],"wp:attachment":[{"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/media?parent=42200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/categories?post=42200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/tags?post=42200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}