{"id":42174,"date":"2016-05-13T08:46:58","date_gmt":"2016-05-13T06:46:58","guid":{"rendered":"https:\/\/www.horecatrends.com\/en\/?p=42174"},"modified":"2016-05-13T13:59:19","modified_gmt":"2016-05-13T11:59:19","slug":"adam-the-new-multifunctional-tower","status":"publish","type":"post","link":"https:\/\/www.horecatrends.com\/en\/adam-the-new-multifunctional-tower\/","title":{"rendered":"A\u2019DAM the new multifunctional tower"},"content":{"rendered":"<p>Toren Overhoeks was the former Shell Office and is currently being transformed into a vertical city. After 40 years of \u2018isolation\u2019, <a href=\"http:\/\/adamtoren.nl\/\" target=\"_blank\">A\u2019DAM<\/a> Tower is going to let the general public enjoy this unique place in Amsterdam. A\u2019DAM Lookout will be situated in the crown of the A\u2019DAM tower. This will be an iconic observation platform which is missing now in Amsterdam.<!--more--><\/p>\n<h3>Functionality of A\u2019DAM<\/h3>\n<p>You won\u2019t get bored visiting A\u2019DAM, in the evening you can drink and dance in Madam. On the 19th floor there will be a panoramic restaurant called Moon and on the 16th there is the possibility to rent a double-height space for exhibitions, conferences or product launches. You can also marry here in a beautiful setting. Furthermore, a hotel called the Sir Adam hotel will be situated in the tower. This hotel will provide 110 rooms, a gym and a living lobby with bar, restaurant (Butcher Social Club) and a beer garden. The lobby will be open 24 hours a day. In a new underground space Shelter will be realized: a club and space for exhibitions and meetings.<\/p>\n<h3>Leader in music &amp; dance<\/h3>\n<p>A\u2019DAM is also known as Amsterdam Dance And Music. The tower will be the home of leading international creative companies in the music industry. Names as ID&amp;T, Massive Music, Q-Dance and Gibson will settle here, but there is also space for A\u2019DAM Works. On the two floors of A\u2019DAM works, spaces will be offered to small companies and talents in the music- and creative sector. In A\u2019DAM &amp; Co on the 18th floor there is the possibility to network in a loft with its own roof terrace.<br \/>\nThe first hospitality concepts are expected to open mid-May.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toren Overhoeks was the former Shell Office and is currently being transformed into a vertical city. After 40 years of \u2018isolation\u2019, A\u2019DAM Tower is going <a class=\"readmore\" href=\"https:\/\/www.horecatrends.com\/en\/adam-the-new-multifunctional-tower\/\"> read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[81,89,98,109,110,111,112,124,80,121],"tags":[],"class_list":["post-42174","post","type-post","status-publish","format-standard","hentry","category-drinks-sector","category-restaurant-sector","category-hotel-sector","category-trends-2","category-eating","category-drinking","category-design-main-2","category-p-en","category-sector-2","category-place"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A\u2019DAM the new multifunctional tower | horecatrends.com<\/title>\n<meta name=\"description\" content=\"After 40 years of \u2018isolation\u2019, A\u2019DAM Tower is going to let the general public enjoy this unique place in Amsterdam.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.horecatrends.com\/en\/adam-the-new-multifunctional-tower\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A\u2019DAM the new multifunctional tower | horecatrends.com\" \/>\n<meta property=\"og:description\" content=\"After 40 years of \u2018isolation\u2019, A\u2019DAM Tower is going to let the general public enjoy this unique place in Amsterdam.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.horecatrends.com\/en\/adam-the-new-multifunctional-tower\/\" \/>\n<meta property=\"og:site_name\" content=\"horecatrends.com\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-13T06:46:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-05-13T11:59:19+00:00\" \/>\n<meta name=\"author\" content=\"Marjolein van Spronsen\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marjolein van Spronsen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.horecatrends.com\/en\/adam-the-new-multifunctional-tower\/\",\"url\":\"https:\/\/www.horecatrends.com\/en\/adam-the-new-multifunctional-tower\/\",\"name\":\"A\u2019DAM the new multifunctional tower | horecatrends.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.horecatrends.com\/#website\"},\"datePublished\":\"2016-05-13T06:46:58+00:00\",\"dateModified\":\"2016-05-13T11:59:19+00:00\",\"author\":{\"@id\":\"https:\/\/www.horecatrends.com\/#\/schema\/person\/6991c37cea63375734df82189bc434f3\"},\"description\":\"After 40 years of \u2018isolation\u2019, A\u2019DAM Tower is going to let the general public enjoy this unique place in Amsterdam.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.horecatrends.com\/en\/adam-the-new-multifunctional-tower\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.horecatrends.com\/en\/adam-the-new-multifunctional-tower\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.horecatrends.com\/en\/adam-the-new-multifunctional-tower\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.horecatrends.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A\u2019DAM the new multifunctional tower\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.horecatrends.com\/#website\",\"url\":\"https:\/\/www.horecatrends.com\/\",\"name\":\"horecatrends.com\",\"description\":\"Van Spronsen &amp; 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