{"id":42013,"date":"2016-04-29T11:28:28","date_gmt":"2016-04-29T09:28:28","guid":{"rendered":"https:\/\/www.horecatrends.com\/en\/?p=42013"},"modified":"2016-04-29T13:39:51","modified_gmt":"2016-04-29T11:39:51","slug":"the-supermarket-of-the-future-by-coop-italy","status":"publish","type":"post","link":"https:\/\/www.horecatrends.com\/en\/the-supermarket-of-the-future-by-coop-italy\/","title":{"rendered":"The supermarket of the future by Coop Italy"},"content":{"rendered":"<p>Back to the future? More like forward to the past. Coop Italy, Italy\u2019s biggest grocery cooperative introduced their idea, the supermarket of the future at the Expo Milan in 2015. At the beginning of April 2016 they showcased it at Microsoft\u2019s Envision Conference. They are using futuristic technology to help shoppers return to the sociable days of open-air markets, when there were shopkeepers at every stall, ready to answer any question a customer might have about their wares.<!--more--><\/p>\n<h3>The supermarket of the future<\/h3>\n<p>An interesting <a href=\"https:\/\/blogs.microsoft.com\/transform\/2016\/04\/05\/the-supermarket-of-the-future-designing-for-humans\/#sm.00008vzmfbdd3fq5pzr1gzs9od3hs\" target=\"_blank\">blog<\/a> about Coop Italia\u2019s \u2018supermarket of the future\u2019, designed by Carlo Ratti with a lot of digital design that creates a more human shopping experience using a range of off-the-shelf technology. The concept replaces the typical grocery stores rows of towering shelves with an airy layout, including easy-to-reach, titled displays and informative screens suspended at eye level. Motion sensors detect which product a shopper is pointing or looking at, triggering visual displays of information such as ingredients, potential allergens, the origin or processing of the food, its carbon footprint, and even wine pairing recommendations.<\/p>\n<p>Interesting read if you\u2019re interested in retail! The video above kind of sums it up!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Back to the future? More like forward to the past. Coop Italy, Italy\u2019s biggest grocery cooperative introduced their idea, the supermarket of the future at <a class=\"readmore\" href=\"https:\/\/www.horecatrends.com\/en\/the-supermarket-of-the-future-by-coop-italy\/\"> read more<\/a><\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[133,12,80,109,112,118,124,120,121,123],"tags":[],"class_list":["post-42013","post","type-post","status-publish","format-standard","hentry","category-retail-sector-2","category-uncategorized-en","category-sector-2","category-trends-2","category-design-main-2","category-tech","category-p-en","category-product-2","category-place","category-promotion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The supermarket of the future by Coop Italy | horecatrends.com<\/title>\n<meta name=\"description\" content=\"\u00a0Coop Italy, Italy\u2019s biggest grocery cooperative introduced their idea, the supermarket of the future at the Expo Milan in 2015.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.horecatrends.com\/en\/the-supermarket-of-the-future-by-coop-italy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The supermarket of the future by Coop Italy | horecatrends.com\" \/>\n<meta property=\"og:description\" content=\"\u00a0Coop Italy, Italy\u2019s biggest grocery cooperative introduced their idea, the supermarket of the future at the Expo Milan in 2015.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.horecatrends.com\/en\/the-supermarket-of-the-future-by-coop-italy\/\" \/>\n<meta property=\"og:site_name\" content=\"horecatrends.com\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-29T09:28:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-04-29T11:39:51+00:00\" \/>\n<meta name=\"author\" content=\"Robin van Spronsen\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robin van Spronsen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.horecatrends.com\/en\/the-supermarket-of-the-future-by-coop-italy\/\",\"url\":\"https:\/\/www.horecatrends.com\/en\/the-supermarket-of-the-future-by-coop-italy\/\",\"name\":\"The supermarket of the future by Coop Italy | horecatrends.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.horecatrends.com\/#website\"},\"datePublished\":\"2016-04-29T09:28:28+00:00\",\"dateModified\":\"2016-04-29T11:39:51+00:00\",\"author\":{\"@id\":\"https:\/\/www.horecatrends.com\/#\/schema\/person\/31b5252a38e5f460445bed63f9f80416\"},\"description\":\"\u00a0Coop Italy, Italy\u2019s biggest grocery cooperative introduced their idea, the supermarket of the future at the Expo Milan in 2015.\u00a0\",\"breadcrumb\":{\"@id\":\"https:\/\/www.horecatrends.com\/en\/the-supermarket-of-the-future-by-coop-italy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.horecatrends.com\/en\/the-supermarket-of-the-future-by-coop-italy\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.horecatrends.com\/en\/the-supermarket-of-the-future-by-coop-italy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.horecatrends.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The supermarket of the future by Coop Italy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.horecatrends.com\/#website\",\"url\":\"https:\/\/www.horecatrends.com\/\",\"name\":\"horecatrends.com\",\"description\":\"Van Spronsen &amp; 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