{"id":41116,"date":"2016-02-26T16:26:13","date_gmt":"2016-02-26T15:26:13","guid":{"rendered":"https:\/\/www.horecatrends.com\/en\/?p=41116"},"modified":"2016-02-26T16:33:34","modified_gmt":"2016-02-26T15:33:34","slug":"barbers-booze-tattoos","status":"publish","type":"post","link":"https:\/\/www.horecatrends.com\/en\/barbers-booze-tattoos\/","title":{"rendered":"\u2018Barbers, Booze &#038; Tattoos\u2019"},"content":{"rendered":"<p>It is not easy nowadays to be the owner of a disco\/nightclub with the ongoing decrease of visitors the last couple of years. Club Red in Leeuwarden has an extended calendar including \u2018Barbers, Booze &amp; Tattoos\u2019. A men\u2019s night out.<!--more--><\/p>\n<h3><strong>A night out is more than booze and music<\/strong><\/h3>\n<p>Because of the decreasing interest in nightclubs and the increase of the amount of festivals in Holland it is not that easy anymore for the nightclub owners to get their evenings to be sold out. The average visitor of a festival in Holland wants more than just a DJ, booze and a light show. The guests wants an enhanced experience and more entertainment during their night out. Time for some creativity. Marco Coenen, Marketing &amp; Events Club Red: \u201cThe visitors expect a lot from a night out, they go out less but they expect more. Less but louder. It is up to us to liv up to their expectations and really think \u2018out of the box\u2019\u201d.<\/p>\n<p>Reasons enough for the owners of Club Red to organize an event, mainly for men. Therefore, on the 6<sup>th<\/sup> of February, the second edition of \u2018Barbers, Booze &amp; Tattoos\u2019 took place. During this night, there is more than just music. The first edition of the \u2018<a href=\"https:\/\/www.facebook.com\/events\/111056022605684\/\" target=\"_blank\">Barbers, Booze &amp; Tattoos<\/a>\u2019 event took place in September 2015 and became huge success. The next edition is planned halfway June.<\/p>\n<h3><strong>Barbers, Booze &amp; Tattoos<\/strong><\/h3>\n<p>It must have been strange experience for the casual visitor of Club Red last weekend when walking into the club. The visitors were able to get a treatment from the barber, could get a drink at the Bulleit Bourbonbar or had the chance to get themselves inked while the crowd around them were partying. A lot of options on for a Saturday night. In the end, it is still a nightclub with DJ\u2019s and dancing people. \u201cThe good thing about BBT is that we attract a whole new group of people. People with tattoos and beards are mostly somewhat more eccentric, people with a story. It is very important to approach new target audiences constantly, besides the ordinary visitor\u201d. Says Marco Coenen.<\/p>\n<h3><strong>Other concepts<\/strong><\/h3>\n<p>Another concept that we organise here is \u2018The Guestlist\u2019, the visitors are already taken into the experience before the event starts. Everyone can send a message to a phone number where they constantly get instructions on how to get on the guest list. This continuous throughout the evening and ends at the end of the evening.<\/p>\n<h3><strong>Red Room Culture Clash<\/strong><\/h3>\n<p>Dj\u2019s that battle in a boxing ring. The audience is also involved with this, they chose the final winner.<\/p>\n<h3><strong>Club Red<\/strong><\/h3>\n<p>Club Red is the winner of the Nightlife Awards in 2015 as most populair club in the Netherlands. This hotpot is located in Leeuwarden.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It is not easy nowadays to be the owner of a disco\/nightclub with the ongoing decrease of visitors the last couple of years. Club Red <a class=\"readmore\" href=\"https:\/\/www.horecatrends.com\/en\/barbers-booze-tattoos\/\"> read more<\/a><\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[80,105,124,123],"tags":[],"class_list":["post-41116","post","type-post","status-publish","format-standard","hentry","category-sector-2","category-leisure-sector-2","category-p-en","category-promotion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u2018Barbers, Booze &amp; Tattoos\u2019 | horecatrends.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.horecatrends.com\/en\/barbers-booze-tattoos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018Barbers, Booze &amp; Tattoos\u2019 | horecatrends.com\" \/>\n<meta property=\"og:description\" content=\"It is not easy nowadays to be the owner of a disco\/nightclub with the ongoing decrease of visitors the last couple of years. 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